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Global SABREs Recognize 50 Best Campaigns In The World

Asia Pacific, EMEA, Global, North America

Holmes Report 02 Oct 2012

MIAMI—The 50 best public relations programs in the world last year will be honored with Global SABRE Awards during our Global Public Relations Summit, which takes place in Miami from October 29-31.

The Global SABRE winners, which will be presented at a gala dinner on October 30, were selected from among the winners of our SABRE Awards competitions in the Americas, EMEA, and the Asia-Pacific region. A truly global selection includes campaigns from North America, Latin America, the UK, Western Europe, Eastern Europe, Africa, Asia and Australia.

The campaigns represent work by 33 different firms, including multiple campaigns from global agencies such as Burson-Marsteller, Edelman, Ketchum and Ogilvy Public Relations (four winners each), Hill+Knowlton Strategies and Weber Shandwick (three each), as well as local firms from markets as diverse as Australia, China, Kenya, Romania, and Slovakia.

Global SABRE winners can register for the Global Public Relations Summit or book SABRE dinner tickets only via our dedicated website. To book SABRE dinner tables, please contact Celeste Picco (cpicco@holmesreport.com).

A complete list of Global SABRE winners:

ASSOCIATIONS
Rebuilding Confidence in Nuclear Energy Post-Fukushima
Nuclear Energy Institute with Burson-Marsteller and Hill+Knowlton Strategies

AUTOMOTIVE
Closing the Perception Gap: Compelling Content Paves GM's Way Back to No. 1
General Motors with Weber Shandwick

CHARITIES AND NOT-FOR-PROFITS
Kenyans4Kenya Campaign
Kenya Red Cross with Gina Din Communications

CONSUMER HEALTH
Farting to Stardom
Bayer Healthcare Germany with Ketchum Pleon

CONSUMER PRODUCTS
Ken May Be Plastic, But His Love Is Real
Mattel with Ketchum

FOOD SERVICE
McDonald's People
McDonald's UK with Blue Rubicon

EDUCATIONAL AND CULTURAL
Please Don't Stop the Music
Dutch Broadcasting Orchestras with Burson-Marsteller

ENERGY
Change the Story: Rationalize the Debate
Nord Stream with Hill+Knowlton Strategies

ENTERTAINMENT
The Thousand Readers of Jacob de Zoet
Sceptre with Unity

FASHION AND BEAUTY
Forever 21 London Launch
Forever 21 with Shine Communications

FINANCIAL SERVICES
DNB 11.11.11
DNB ASA with Gambit Hill+Knowlton Strategies

HEALTHCARE PROVIDERS
Let's Talk Cost
Blue Cross and Blue Shield of North Carolina with Capstrat

HOUSEHOLD PRODUCTS
Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli

INDUSTRIAL/MANUFACTURING
From Conflict to Collaboration
Golden-Agri Resources with Pelham Bell Pottinger Asia

PHARMACEUTICAL
Counterfeits Can Kill: Pfizer's Global Awareness Campaign to Protect Patients b y Combating the Flood of Fake Prescription Medicines
Pfizer

PUBLIC SECTOR
The Fukushima Conference: After an Unspeakable Toll, Japan Finds its Voice
Citizens of Fukushima with Fleishman-Hillard Japan

REAL ESTATE AND CONSTRUCTION
2011 Crisis Communications for Skanska
Skanska with Ewing PR

RETAILERS
Sears Heroes at Home: A Hero's Song
Sears Holding Corp. with Euro RSCG Worldwide PR

TELECOMMUNICATIONS
Love My Village, Love My Smart Phone
Sony Ericsson with Burson-Marsteller

TRAVEL & TOURISM
Fighting Fire with Fire: Resetting the Media Dialogue for Mexico
Mexico Tourism Board with Ogilvy Public Relations

WEB-BASED BUSINESS
Derek Lam and eBay
eBay with Edelman

BUSINESS TO BUSINESS MARKETING
Mr. BAO: A Virtual Sales Champion for IBM China
IBM China with Ogilvy Public Relations/Beijing

CAUSE-RELATED MARKETING
Always Protecting Futures 'Help Their Hands Rewrite the Future'
P&G Always with MSLGroup

COMMUNITY RELATIONS
Small Business Saturday
American Express Open with M Booth

CORPORATE IMAGE
Less Bank More Life - Launch of New Direct Bank Zuno
Zuno Bank AG with Dynamic Relations 2000

CORPORATE MEDIA RELATIONS
FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon

CORPORATE PHILANTHROPY
Micro-Philanthropy
Lenovo with BlueFocus PR Consulting

CORPORATE SOCIAL RESPONSIBILITY
Project Ocean
Selfridges with Gabrielle Shaw Communications

CRISIS MANAGEMENT
Thank You for Suing Us
Taco Bell/Yum Brands with Weber Shandwick

DIGITAL CAMPAIGN
Ford Reinvents the Test Drive - and Blogger Outreach Globally
Ford Motor Company with WPP

EMPLOYEE COMMUNICATIONS
Flight Plan for the Future: JetBlue Preserves its Direct Relationship with Pilots
Jet Blue Airways with MWW Group

FINANCIAL COMMUNICATIONS
How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Joele Frank, Wilkinson Brimmer Katcher and Edelman

GUERRILLA MARKETING
Trojan Pulls Back the Sheets on Sexy Tech
Church & Dwight/Trojan Brand Condoms with Edelman

INTEGRATED MARKETING
I Love Ukraine
Kyivstar with SPN Ogilvy

ISSUES MANAGEMENT
Transparency is Gold
Rosa Montana Gold Corporation with The Practice

MARKETING TO CONSUMER (EXISTING PRODUCT)
125 Years of Maggie Würze
Maggie Würze with Grayling

MARKETING TO CONSUMER (NEW PRODUCT)
Launching the World's Number One Ice Cream in the US
Magnum Ice Cream (Unilever) with GolinHarris

MARKETING TO MEN
Old Spice "Mano a Mano in el Baño Campaign
Old Spice with Citizen Paine Relations

MARKETING TO WOMEN
Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGroup

MARKETING TO YOUTH
Durex Condom Tester Campaign
Durex with Prat Porter Novelli

PRODUCT MEDIA RELATIONS
The '+' Project
Royal Philips Electronics with OneVoice

PRODUCT MEDIA RELATIONS (TRADE)
Launching a Green Motor Oil Without Making Trade Media See
Red Valvoline with Cohn & Wolfe

PUBLIC AFFAIRS
Animal Day: Signatures to Update Argentine Animal Protection Law
Pedigree Brand with Burson-Marsteller

PUBLIC EDUCATION
"Rewrite Your Day" Lost to Chronic Migraine
Allergan, Inc. with GCI Health

PUBLICITY STUNT
Downy Puts Mike in the Window for Clean Sheets Week
Procter & Gamble with DeVries Public Relations

REPUTATION MANAGEMENT
Starbucks Brand Transformation
Starbucks with Edelman

SOCIAL MEDIA
A Volvo Concept You
Volvo Car Corporation with Jung Relations

SPECIAL EVENT
Run for Light
Forum with Prime

REGIONAL CAMPAIGN
Nocash@Mastercard
Mastercard Europe with Weber Shandwick

GLOBAL PROGRAM
IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum
 

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