Home > News > EMEA >  AVG Hands Global PR Remit To Waggener-Edstrom 

AVG Hands Global PR Remit To Waggener-Edstrom

EMEA, Global

Arun Sudhaman 15 Nov 2012

LONDON--IT security giant AVG Technologies has called in Waggener-Edstrom to handle global and UK PR duties.

The firm secures the business, estimated at around $250K, following a competitive pitch. It succeeds MSLGroup, which previously handled the account.

Waggener Edstrom will be responsible for developing and implementing global strategy, content and campaigns, as well as co-ordinating AVG’s network of agencies.

The remit extends across all AVG products with a particular focus on mobile, SMB and consumer internet security, products.

In the UK, the agency will lead media campaigns designed to engage key influencers and extend AVG’s reach into new communities.

“We are delighted to be working with Waggener Edstrom for our public relations activities,” said Ricardo Adame, Corporate VP of global public relations at AVG. “We are evolving our approach to communications and we selected WE as key strategic partner due to its ability to provide strategic counsel and offer an integrated approach that connects to sales.”

The Czech company recently reported strong earnings, after listing on the New York Stock Exchange at the beginning of this year. AVG is best known for its free anti-virus software, which is regularly rated as the best in the market. 

The company's encouraging Q3 earnings are seen as vindication of a diversification strategy that now includes a broad suite of products, including technology that increases computer speed and efficiency and numerous privacy services.

comments powered by Disqus

 

 

Archive

Mark Daly @Mark Daly

RT @lewispruk: FY 2014 has been a record year for @lewispr with 42% growth & 500 staff across our 28 global offices http://t.co/vhUko34bJ3

2 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

http://t.co/9PiDrFsagc In2 SABRE Awards North America call for entries is now open! Early deadline October 3.

3 hours ago ReplyRetweetFavorite
Andrea Shea Krull @Andrea Shea Krull

Excited & honored that @racepointasia was named a finalist for @holmesreport’s #Technology Consultancy of the Year! http://t.co/kdwZi5Cv46

3 hours ago ReplyRetweetFavorite
Ketchum @Ketchum

RT @holmesreport: Ogilvy Leads Asia-Pacific SABRE Nominations http://t.co/HYPNglUxP6

4 hours ago ReplyRetweetFavorite
Text100 Global @Text100 Global

We're excited 2 welcome @taranyc 2 the EMEA team as the managing director 4 @text100uk. Read more via @holmesreport: http://t.co/RU6J5zTv8E

4 hours ago ReplyRetweetFavorite
renskewesterhof @renskewesterhof

RT @Text100Benelux: Excited to welcome Tara O’Donnell to the team in EMEA as new UK MD at @text100uk http://t.co/fSmwMmyq4g

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients