Home > News > North America >  Edelman Offers Online Privacy And Data Security Assessment 

Edelman Offers Online Privacy And Data Security Assessment

North America

Holmes Report 18 Nov 2012

NEW YORK—Edelman, which launched a specialist practice dedicated to privacy and data security issues in August, has introduced an online benchmarking tool that enables businesses to quickly benchmark their own privacy risk based on the data.

The online tool provides a Privacy Risk Index score, with a high risk score indicating a company is more likely to suffer reputation damage or economic losses as a result of a privacy-related problems and incidents.

“With the growing level of consumer, media and regulatory attention currently focused on privacy, businesses simply cannot afford to risk the reputational and financial damage that may result from a lack of attention to this business critical need,” says Ben Boyd, global chair of the corporate practice, Edelman. “Rather, we see an opportunity for businesses to grow confidence and trust in their brands through thoughtful privacy and data management.”

Adds Jules Polonetsky, director and co-chair of the Future of Privacy Forum: “Companies increasingly understand that using data effectively will lead to innovation, better consumer services and smarter marketing. But all of these new uses of personal information also create risks that if mishandled could undermine consumer trust and lead to restrictive regulation

“Senior business leaders need to assess their company privacy risk and avoid becoming a high profile example of the damage that can result from misuse or loss of consumer data.”


 

comments powered by Disqus

 

 

Archive

Nicole E. Spears @Nicole E. Spears

LaunchSquad’s Original9 Partners With New York Times, Condé Nast http://t.co/JEqmyuNuMY (via @holmesreport)

1 hour ago ReplyRetweetFavorite
PGE Unplugged @PGE Unplugged

RT @samsinger: Singer Associates PR Work for City of San Bruno nominated for national public affairs SABRE Award: http://t.co/rti7NqRk6x vi…

2 hours ago ReplyRetweetFavorite
Jeremy Rosenberg @Jeremy Rosenberg

"@holmesreport: GMA to consumers: “We don’t trust you, but we’d like you to trust us” http://t.co/rw1NcFsCws" that works out never.

6 hours ago ReplyRetweetFavorite
Mike Principe @Mike Principe

RT @CAHOhospitals: Reading: Four #Healthcare Innovations — And Why They Matter To Engagement http://t.co/j1yq2OqEIS @hillandknowlton

7 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

GMA to consumers: “We don’t trust you, but we’d like you to trust us” http://t.co/IOjkLDpBpK

8 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients