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SABRE Awards Focus On Excellence In Content Creation

EMEA, Global, North America

Holmes Report 18 Nov 2012

LONDON and NEW YORK—With public relations professionals playing a leadership role in the creation of original corporate content, this year’s SABRE Awards competition is placing even more emphasis on the diversity of creative product designed and executed by corporate public relations departments and PR agencies.

“One of the reasons that public relations firms have been outperforming competitors from related fields is that they are channel-neutral when it comes to content,” says Paul Holmes, editor of The Holmes Report and chairman of the SABRE judges in both the Americas and the EMEA region. “PR people are playing a leadership role in developing digital content, from websites to mobile apps, but they are just as comfortable working in print—from annual reports to infographics—or using video in a more traditional way.”

As a result, the SABRE Awards competition has added categories in recent years that recognize the best creative work in a variety of media: earned (including a variety of media placement categories); owned (blogs, websites, internal and external publications); and paid (advertising and product placement).

The competition also recognizes the growing amount of work in the experiential realm, from guerrilla marketing activities to publicity stunts to sponsorships and trade shows.

Entry forms for the Americas SABRE competition can be downloaded here.

Entry forms for the EMEA SABRE competition can be downloaded here.

Category : General

Tags : SABRE Awards

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Sophie @Sophie

RT @DeilNesai: Congrats to CEO @bando_Josh for being named to the 2014 @holmesreport #innovator 25! http://t.co/HhxLjl20m6

37 minutes ago ReplyRetweetFavorite
Alex Lee @Alex Lee

Karen Quintos from Dell included in 2014 Innovator 25 #Iwork4Dell http://t.co/IVrICHpGpe

1 hour ago ReplyRetweetFavorite
BM_Colombia @BM_Colombia

Hello, we want to know if the "In2 Sabre Awards" are opened for PR Agencies in Latin America? @HolmesReport Thanks

2 hours ago ReplyRetweetFavorite
Allison+Partners @Allison+Partners

We are thrilled to be on the @holmesreport annual ranking of creative excellence list. http://t.co/A9bmSInkkk

2 hours ago ReplyRetweetFavorite
tom gregorski @tom gregorski

Cool to know 2 on the list The Innovator 25: Andrew Bowins @MasterCardAndy http://t.co/5I6vttNpFM via @holmesreport

3 hours ago ReplyRetweetFavorite
tom gregorski @tom gregorski

The Innovator 25: @KarenDellCMO @dell http://t.co/wVHi1rlOw1 via @holmesreport

3 hours ago ReplyRetweetFavorite
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