BOSTON—Erba Vita, an international nutraceuticals leader, has selected 360 Public Relations to introduce its nutritional supplements to the US market. The campaign gets underway at the Natural Products Expo West in Anaheim.
CHICAGO—Zapwater Communications has been named agency of record by Chicago-based women’s denim line Henry & Belle. Zapwater will be working with the brand on marketing, media relations, celebrity and celebrity stylist seeding, social media and digital strategy.
NEW YORK—International public relations, marketing and representation agency Latitude has been selected to manage a PR campaign in the United States and Canada for Puerto Vallarta's Casa Cupula, a boutique hotel catering to gay men, lesbians and friends of the community. The campaign will include representation of the hotel at trade and consumer shows as well as promotions at key industry events, media relations and press trips.
NEW YORK—5WPR has added Kate Farms to its roster of health and wellness clients. Kate Farms is launching its flagship product, Komplete Ultimate Shakes, at the upcoming Natural Products Expo West in Anaheim. The firm has also added EQuala to its corporate practice. EQuala is a social radio station that enables users to create a personalized music stream.