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Account News In Brief (March 11, 2013)

North America

Holmes Report 10 Mar 2013

BOSTON—Erba Vita, an international nutraceuticals leader, has selected 360 Public Relations to introduce its nutritional supplements to the US market. The campaign gets underway at the Natural Products Expo West in Anaheim.

CHICAGO—Zapwater Communications has been named agency of record by Chicago-based women’s denim line Henry & Belle. Zapwater will be working with the brand on marketing, media relations, celebrity and celebrity stylist seeding, social media and digital strategy.

NEW YORK—International public relations, marketing and representation agency Latitude has been selected to manage a PR campaign in the United States and Canada for Puerto Vallarta's Casa Cupula, a boutique hotel catering to gay men, lesbians and friends of the community. The campaign will include representation of the hotel at trade and consumer shows as well as promotions at key industry events, media relations and press trips.

NEW YORK—5WPR has added Kate Farms to its roster of health and wellness clients. Kate Farms is launching its flagship product, Komplete Ultimate Shakes, at the upcoming Natural Products Expo West in Anaheim. The firm has also added EQuala to its corporate practice. EQuala is a social radio station that enables users to create a personalized music stream.

Category : General

Tags : Account moves

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Online Retail @Online Retail

RT @DIGIBLE: On #Social #ECommerce, "We must understand how people actually buy and what they define as a great #experience." http://t.co/p…

10 minutes ago ReplyRetweetFavorite
Digital Mobile @Digital Mobile

On #Social #ECommerce, "We must understand how people actually buy and what they define as a great #experience." http://t.co/ppljYklIl3

19 minutes ago ReplyRetweetFavorite
Robert Bruce @Robert Bruce

A nice piece about @ppr_tweets winning the #holmesreport recently: http://t.co/Wq1osWA3w0. @sublimeactivate is part of PPR.

24 minutes ago ReplyRetweetFavorite

@PPRAdelaide spotted in @theTiser talking about our @holmesreport accolade http://t.co/fUhDafN4b6 #publicrelations http://t.co/XiL2aUiYG4

28 minutes ago ReplyRetweetFavorite
Eva Maclaine @Eva Maclaine

@pjsmiddleton @CIPR_Int @holmesreport @SlideShare Thanks Paul!

2 hours ago ReplyRetweetFavorite
beantownmv @beantownmv

Social Commerce: The 'Holy Grail' For Communicators? - In2 http://t.co/WYZ2a2arDY

2 hours ago ReplyRetweetFavorite
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