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Account News In Brief (March 18, 2013)

North America

Holmes Report 17 Mar 2013

NEW YORK—Cohn & Wolfe has been appointed agency of record for Bazaarvoice, a software-as-a-service company that turns social media into social commerce. C&W was retained for a strategic communications plan to keep Bazaarvoice in front of a constantly evolving market and educating companies on why social commerce is such a critical piece of their business.

DENVER—EVOL Foods, a Boulder-based maker of made-from-scratch natural and organic frozen meals and snacks, has selected Ogilvy Public Relations as its agency partner to implement a mix of consumer brand marketing initiatives including media relations, event activations and social media programming. The account will be managed out of Ogilvy's Denver office with support from the Los Angeles team.
Ogilvy PR will work with EVOL to craft a comprehensive public relations and social program to help increase consumer awareness, generate media coverage and build word-of-mouth buzz for the brand.

SAN JOSE—Move, a leader in online real estate and operator of realtor.com, has retailed Phelps, a Santa Monica agency, to conduct consumer research and develop the strategic thinking around its new realtor.com brand identity, tagline and design approach. In addition, Move engaged Waggener Edstrom as the company's public relations agency. Waggener Edstrom's San Francisco office manages the Move account.

DENVER, March 12, 2013 - GroundFloor Media has added the Alliance for Early Success to its roster of nonprofit organizations. The agency’s digital team will provide strategic counsel, design, digital and website development services to create an updated website highlighting the organization’s research, policy and advocacy services, as well as an active forum for the Alliance’s grantees and grantors. GFM will also design a logo based on the organization’s new name, tagline and messaging.

MOUNT KISCO, NY—Robin Leedy & Associates, which works with healthcare and consumer lifestyle brands marketed to women, has added three new client wins: Matrixx Initiatives, for the Zicam family of pre-cold and nasal congestion products; Crosscare Limited for Colief Infant Drops for colic related to transient lactase deficiency; and Cirrus Healthcare Products, for its EarPlanes brand of air pressure ear plugs and the launch of the new licensed-character AquaEars ear plugs for children.

COLUMBIA, MD—Maroon PR, a public relations and marketing agency representing national sports brands, is working with the International Crown,  a biennial, global match-play golf competition. Maroon PR’s primary role will be managing media relations for the International Crown, facilitating media tours in the Baltimore-area for LPGA executives and players, garnering attention for key announcements, and operating the media center, which includes handling all credentialing, press conference management and on-site media management.

Category : General

Tags : Account moves

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