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Edelman, Ketchum Top List Of Americas SABRE Finalists

Global, North America

Holmes Report 08 Apr 2013

NEW YORK—Edelman and Ketchum topped the list of firms whose work is shortlisted for the 2013 Americas region Gold and Platinum SABRE Awards, which will be presented at our annual awards dinner, to be held once again at Cirpriani 42nd Street in New York on May 7.

Clients of Edelman and Ketchum each have 26 campaigns among the finalists, with Burson-Marseller in third place with 17, and Weber Shandwick fourth, with 16 campaigns on the short-list. The finalists were selected from more than 1,800 entries to this year’s SABRE Awards competition.

There were multiple nominations for numerous other firms, including Fleishman-Hillard, GolinHarris and Ogilvy Public Relations (eight each); Citizen Relations (six); Cohn & Wolfe and MSLGroup (five each); Carmichael Lynch Spong, Cone Communications, Coyne PR, Exponent, Fast Horse, Jeffrey Group, Padilla Speer Beardsley and RF Binder (four each); and Current, DeVries, Fahlgren Mortine, Finn Partners, Kaplow, M Booth, rbb Public Relations, and Ruder Finn.

The winners of the Silver SABRE Awards, which recognize excellence in content creation, were announced here.

Tickets for the SABRE Awards dinner can be ordered here, or by calling Celeste Picco on 212 333 2300.


2013 GOLD SABRE NOMINEES

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
COMPANY OF THE YEAR       
GE Works   
GE with Edelman


CEO OF THE YEAR
A Global Business Leader Makes Women's Empowerment the Core of a 60-Year Old Brand   
Tupperware Brands


SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING       
A Case of Style   
Case Mate with Kaplow

Adobe Transforms Creativity - and Its Brand - with the Launch of Creative Cloud   
Adobe Systems with Edelman

Dunkin' Donuts: Brewing PR Success of 2012   
Dunkin' Donuts with RF | Binder

P&G Builds Consumer Loyalty During the London Olympics   
Procter & Gamble with Marina Maher Communications

Tweets for Sweets: Ben & Jerry's Scoop Truck Drives Greek Frozen Yogurt Awareness Straight to Fans   
Ben & Jerry's with Edelman Digital and Cone Communications


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT       
A Window Into the Presidency: Marvin's 2012 Campaign   
Marvin Windows and Doors with Fast Horse

Enhancing the Corporate Image of Hormel Foods   
Hormel Foods with Burson-Marsteller

Restoring the UTC's Reputation by Going Back to Basics   
The Trinidad & Tobago Unit Trust Corporation (UTC) with Weber Shandwick

The Story of the New General Motors: Repositioning the Iconic American Automotive Company into A Leading Technology Company   
General Motors with Weber Shandwick

Walmart Green Room - Creating a Sustainable Conversation   
Walmart with Ketchum and Rain


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION       
Clorox's Bleach It Away Program Encourages Parents to Talk about the 3P's   
The Clorox Company with Ketchum

HP in the Cloud: From Convoluted to Converged   
Hewlett-Packard with Burson-Marsteller

Putting the I in Health IT   
Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services with Ketchum

Solving a Mystery: Goodbye Sara Lee, Hello Hillshire Brands Company   
Hillshire Brands Company with Edelman

Welcome to the New "Dot.Era" of the Internet   
Internet Corporation of Assigned Names and Numbers with Burson-Marsteller


THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING
PRACTICE AREA CATEGORIES

MARKETING COMMUNICATIONS
BUSINESS-TO-BUSINESS MARKETING       
Expanding Main Street: Chase's Mission: Small Business with Living Social   
Chase with Ketchum

From Data Center to Device: Establishing Juniper Networks as a Mobile Security Authority   
Juniper Networks with Edelman

P&G Professional Leverages Olympic Sponsorship to Help "Clean Up the Confusion" on Disinfection   
P&G Professional with Citizen Paine

Stop the Panic! How Discover Student Loans Helped Students and Parents from Having College-Cost Nightmares   
Discover Student Loans with GolinHarris

Welcome to the New "Dot.Era" of the Internet   
Internet Corporation of Assigned Names and Numbers with Burson-Marsteller


CONSUMER MARKETING (EXISTING PRODUCT)  
A Welch's Grape Harvest Inspired Editors' Dinner   
Welch's with Porter Novelli

Cottonelle Respect the Roll   
Cottonelle Clean Care Toilet Paper with Ketchum

"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York   
Church & Dwight/Trojan Vibrations with Edelman

Spam Celebrates 75 Years   
Hormel Foods with Burson-Marsteller

Springhill Suites' Art on the Road: 10 Cities, 10 Exploration   
Springhill Suites by Marriott International


CONSUMER MARKETING (NEW PRODUCT)       
American Queen Steamboat Company Launch   
American Queen Steamboat Company with Lou Hammond & Associates

Clear Scalp and Hair Beauty Therapy Launch   
Unilever with Weber Shandwick

Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture   
Depend from Kimberly Clark Corporation with Marina Maher Communications

Europe's Beloved Muller Yogurt Debuts in US   
Muller Yogurt with Current

Getting "Big" Results for Vaseline Lip Therapy 'Minis'   
Unilever with M Booth


INTEGRATED MARKETING       
eBay Green Driving   
eBay with Airfoil

Green Mountain Coffee 2012 Fair Trade Campaign   
Green Mountain Coffee Roasters with Cone Communications

Old Spice and Dikembe Mutumbo Save the World in 4 1/2 Weeks with Real-Time Digital Video Games   
Old Spice with Citizen Paine and Weiden + Kennedy

Pantene Reinvigorates Beautiful Lengths Program   
Pantene with DeVries PR

Philips Norelco Beard Wars   
Philips Norelco with OneVoice


CORPORATE REPUTATION
INSTITUTIONAL IMAGE       
The Bayer Youth Program: Fostering Scientific Minds   
Bayer Group with JeffreyGroup

Experience for Life Campaign   
Kent State University with Fahlgren Mortine

Owning the Mission to Save Soldiers' Lives   
Kongsberg with Edelman

Time Warner's Passion for Story   
Time Warner   

US Competitiveness Project   
Harvard Business School with Edelman


EMPLOYEE COMMUNICATIONS       
Activating a Sponsorship and Bringing the Olympic Spirit to Life Among Dow Employees   
The Dow Chemical Company with Insidedge

Debugging Sales: How Employee Communications Helped Orkin Solve a Business Issue and Boost B2B Sales Performance   
Orkin Commercial Services with Jackson Spalding

H360 Community   
Hilton Hotels & Resorts

Mutual Appreciation   
Medical Mutual   

Where in the World is John?   
Abbott Nutrition   


EXECUTIVE LEADERSHIP       
David vs. Goliath: Chobani Shakes Up the Yogurt Isle   
Chobani with Fleishman-Hillard

Joe Echeverria: From First Time CEO to Voice of the CXO   
Deloitte with MWW

Leveraging an Executive Deployment Bureau   
ITT Exelis with Edelman

Public Affairs Pulse Survey   
Public Affairs Council  with Widmeyer Communications

Taking People With You   
Yum! Brands with Weber Shandwick


FINANCIAL COMMUNICATIONS       
Announcement Regarding the Change of AFP Integra and ING Fondos' Majority Shareholder   
AFP Integra - ING Fondos with Burson-Marsteller

Ascent Capital IR Awareness Program   
Ascent Capital Group with Sloane and Company

Bursting the Cotton Bubble: Clarifying the Investment Thesis and Restoring Credibility   
Hanesbrands with FTI Consulting

Shutterstock Soars as First NYC-Based IPO in Years   
Shutterstock with Ogilvy Public Relations

Solving a Mystery: Goodbye Sara Lee, Hello Hillshire Brands Company   
Hillshire Brands Company with Edelman


CAUSE-RELATED MARKETING        
Breast Cancer Warriors are Built Ford Tough   
Ford Motor Co., Warriors in Pink and Team Detroit with Havas PR

Cantor Fitzgerald and BGC Partners' Charity Day 2012   
Cantor Fitzgerald and BGC Partners   

Citi Every Step of the Way   
Citi with Matter

Nerds Unite   
Nestle USA Wonka and GolinHarris

Real Sales Mean Milk Money for Schools   
California Milk Advisory Board with Ketchum


COMMUNITY RELATIONS       
AT&T's "It Can Wait" No Texting While Driving 2012 Movement   
AT&T with Fleishman-Hillard and VOX Global

At the Heart of a Community is Home   
Bank of America with Emanate PR

PNC Fairfax Connection   
PNC Financial Services Group   

Samsung Solve for Tomorrow Program   
Samsung Electronics North America

Shot@Life Campaign   
United Nations Foundation with APCO Worldwide


CORPORATE SOCIAL RESPONSIBILITY     
Conversations with the Next Generation   
Microsoft with Burson-Marsteller

Introducing PWC's Earn Your Future   
PwC with Edelman

Money Matters Music Mogul: Using Hip-Hop to Promote Financial Education for Teens   
Charles Schwab Foundation with CRT/tanaka

Salute to Service    
National Football League   

Smart Business, Empowering Women Globally   
The Coca-Cola Company with Burson-Marsteller


PUBLIC EDUCATION       
CCADV: Engaging the Media to Enhance the Safety of Domestic Violence Victims   
Connecticut Coalition Against Domestic Violence with Global Strategy Group

Fox Trial Finder Launch Campaign   
The Michael J Fox Foundation with Ruder Finn

Motivating Moms to Become Ambassadors in the Fight Against Obesity   
LiveWell Colorado with GroundFloor Media

Qsymia: Changing Stigma Into Solutions for America's Obesity Crisis   
Vivus, Inc. with GolinHarris

Welcome to the Global Collaboratory: Global Food Security   
DuPont with Ogilvy Public Relations


ADVOCACY
CRISIS MANAGEMENT       
Absolutely, Positively Unacceptable   
FedEx with Ketchum

Ensuring Global Financial Stability: Weathering Superstorm Sandy…Flawlessly   
BNY Mellon   

"Like This": American Airlines Responds Socially to Alec Baldwin Incident   
American Airlines with Weber Shandwick

Meningitis Crisis   
Costa do Sauipe with S2Publicom

Protecting Brand Reputation from a Plant Closure   
Dunkin' Brands Group with Cone Communications and Fleishman-Hillard


ISSUES MANAGEMENT       
The $70 Million Press Conference   
The City of San Bruno with Singer Associates

The Battery Controlled: Protecting Kids from a Hidden Danger   
Energizer with Fleishman-Hillard

Coldwell Banker Real Estate Reasserts Homeownershop as the American Dream   
Coldwell Banker Real Estate with CooperKatz & Company

Preempting the Strike: Mercy Regional and Nurses Union Negotiations   
Mercy Regional Medical Center with Revive Health

Sustainable Pork Tours   
National Pork Board with Weber Shandwick


PUBLIC AFFAIRS       
21st Century Retail Campaign   
International Council of Shopping Centers with Finn Partners

Averting Disaster - A Public Affairs Campaign to Prevent High Solar Tariffs on the US Solar Industry   
C A S E - Coalition for Affordable Solar Energy with Podesta Group

The Defeat of Physician Assisted Suicide in Progressive Massachusetts       
Rasky Baerlein Strategic Communications

Making the Case for the People's Stadium   
Minneapolis Homefield Advantage with Padilla Speer Beardsley

Reclaim November, Ohio: Citizens United vs. citizens united
Jefferson Action with Fast Horse


MEDIA RELATIONS
CORPORATE MEDIA RELATIONS       
100 Dreams. 100 Minds. 100 Years. The Steelcase Centennial Anniversary   
Steelcase with Peppercomm, Genesis

A Breakthrough Year for Delivering Home Price Trends   
Fiserv Case Schiller with RF | Binder

ExOne: Building a Brand, One Layer at a Time   
ExOne with Burson-Marsteller

Mission: Transition   
The Home Depot with MSLGROUP

Novartis Reinforces Industry Leadership with Strategic Media Coverage Despite Challenging Business Environment   
Novartis AG with Ruder Finn


PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)       
Babiators Take Flight   
Babiators with Konnect Public Relations

Celebrating 50 Years of Pop Art   
Campbell Soup Company with Weber Shandwick

Defrost Your Swimsuit   
Greater Fort Lauderdale CVB with M. Silver Associates

P&G's Thank You, Mom Sponsorship of the London 2012 Olympic Games   
Procter & Gamble with DeVries Global

Starbucks Refreshers Beverage Launch   
Starbucks Coffee Company with Edelman


PRODUCT MEDIA RELATIONS (TRADE MEDIA)       
Boldly Leading the Way with Trane's Key Trade Media   
Trane with Carmichael Lynch Spong

HP ProLiant Gen 8: How Leaders Lead   
Hewlett-Packard with Burson-Marsteller

"Infinite Possibilities" - alice + olivia | stacey bendet Partnership    
Sebastian Professional with DeVries PR

Revving Up Anticipation for a Fungus Fighter   
BASF Crop Protection with Padilla Speer Beardsley

TE-ADM Trade  Media Campaign   
TE Connectivity- Global Aerospace, Defense & Marine with Sacunas Integrated Communications


DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN       
The Digital Campaign to Help Re-elect President Obama  
Priorities USA Action with Global Strategy Group

From East to West and Everywhere In Between, America's Farmers and Ranchers are Leading the Food Dialogues   
US Farmers & Ranchers Alliance with Ketchum and maslansky, luntz & partners

Hamptonality Moments   
Hampton Hotels with iCrossing

National Audubon Society and Toyota Challenge People to "Exit the Highway" and Spend Time in Nature   
National Audubon Society and Toyota with Cohn & Wolfe

Songs of Change   
Pine-Sol with Axis Agency


SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN       
Fifty Shades of Facebook Engagement   
Heathman Hotel with Lane PR

Parkinson's More Than Motion   
UCB with Cooney Waters Group

Taking the Elephant Out of the Blog   
Davis & Gilbert

Walmart Green Room - Creating a Sustainable Conversation   
Walmart with Ketchum

Wrangler Harnesses the Power of the King of Country   
Wrangler Western Wear with French West Vaughan


BLOGGER OUTREACH       
Blogger Relations Program                                                                                                                    Lee Jeans with Crossroads

Bloggers Get Cooking with the Ninja Cooking System   
Euro-Pro with 360 Public Relations

Crown Royal "Pass the Crown" Digital Influencer Program   
Crown Royal with Taylor

Hop Down the Hershey's Bunny Trail   
The Hershey Company with JSH&A Public Relations

Jamaica Gains Blogosphere Endorsements Across Social Media Platforms   
Jamaica Tourist Board with Finn Partners


BRANDED JOURNALISM       
Go Red for Women: How "Just a Little Heart Attack" Makes Big Impact   
American Heart Association's Go Red for Women Movement with Edelman

Hershey's Brings Happiness Through Well-Being with Moderation Nation Program   
The Hershey Company with Ketchum

Skype Blog Goes from Tech to Users' Stories   
Skype with Kaplow

South By South Florida       
rbb Public Relations

Xbox Live Voters "Swing" Election Headlines   
Microsoft with Edelman


WORD OF MOUTH       
Changing the Face of the Manscape Landscape   
Philips Norelco with Zócalo Group

Duncan Hines Frosting Creations Stirs Up baking Aisle   
Duncan Hines with rbb Public Relations

Putting Connecticut Back on the Map: Launching a New Brand for CT   
Connecticut Department of Economic and Community Development & Office of Tourism with Fleishman-Hillard

Teeing Up a Winning Digital and Social Media Campaign for the We Are Golf Coalition   
We Are Golf Coalition with Podesta Group

The Clorox Lounge Presents: Last Comic Sitting   
Clorox Toilet Products with Current


SEARCH ENGINE OPTIMIZATION       
MexicoToday   
Marca Pais: Imagen de Mexico  

Starbucks Spring Cadence - Storytelling From the Bottom Up   
Starbucks with Edelman


SPECIALIST AUDIENCE
MARKETING TO MEN       
Jack's Link's Jerky: From Man Snack to Mainstream Snack   
Jack's Link's Beef Jerky with Carmichael Lynch Spong

Klondike Crowns King of 140-Character Comedy   
Klondike with GolinHarris

Men and Melanoma   
Bristol-Myers Squibb with Ogilvy Public Relations

Schick Hydro Wakes Up "Shave Zombies" and Boosts Brand Shares   
Schick Hydro (Energizer Personal Care) with Edelman

Weight Watchers Sir Charles   
Weight Watchers with Ketchum


MARKETING TO WOMEN       
From Freezer to Fashion Runway: alice+olivia Loves MAGNUM   
Magnum Ice Cream (Unilever) with GolinHarris

If Mom Had Three Minutes   
The Clorox Company with Ketchum

It's In the Book: Reading Rainbow #1 App Status   
Reading Rainbow with Child's Play Communications

P&G Baby Care: Pampers Surprises and Delights a New Generation of Moms   
Pampers with Citizen Paine

Slim-Fast Invites Women to Vow to Wow!   
Slim-Fast with GolinHarris


MARKETING TO YOUTH       
2012 LG US National Texting Championship: Competition and Cause Make Texting Relevant Again   
LG Electronics USA with LG One/Ogilvy Public Relations

Celebrate Your Imperfections   
Mattel: Monster High with Ketchum

Office Depot + Born This Way Foundation   
Office Depot with Zeno Group

Pop Tarts Crazy Good Summer   
Kellogg's Pop Tarts with Krispr Communications

Sharpie "Hello" to One Direction   
Newell Rubbermaid/Sharpie with Ketchum


MULTICULTURAL MARKETING       
Coca-Cola's Live Positively   
Coca-Cola with Allidura

Pepsi NEXT Flavors - Add Flavor to Your Summer   
PepsiCo with Weber Shandwick and The Axis Agency

Ringing Bros and Barnum & Bailey Circus Goes Hispanic   
Feld Entertainment with rbb Public Relations

Stay Hilton. Go Out   
Hilton Hotels & Resorts

What's Your Wild Rabbit?   
Moët Hennessy with Cohn & Wolfe


INDUSTRY SECTOR CATEGORIES

CONSUMER GOODS
AUTOMOTIVE       
Enticing Families to the Hyundai Brand with the All New 2013 Hyundai Santa Fe   
Hyundai Motor America with Ketchum

In the Driver's Seat to Safety: Ford Accelerates Safer Teen Driving Habits to Save Lives   
Ford Motor Company with Direct Impact

Pennzoil's Long Love Cars Campaign  
Pennzoil with Coyne PR

Recharging the Chevrolet Volt's Reputation through Influencer Engagement   
Chevrolet with MSLGROUP

The Story of the New General Motors: Repositioning the Iconic American Automotive Company into A Leading Technology Company   
General Motors with Weber Shandwick


FASHION AND BEAUTY       
An Integrated Marketing Makeover for Alberto V05   
High Ridge Brands with 360 Public Relations

Band-Aid Brand Catches a New Wave with Beach Spa Kit   
Band-Aid Brand with RF | Binder

Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop'"   
Lands' End with M Booth

From Blonde to Brunette: How Wella Koleston Brand Joined Its Own Business Goals with the Wishes of a Beauty Icon   
P&G (Wella Koleston) with Ketchum

Revolutionizing Social Good: Elizabeth Arden's Pin It to Give It   
Elizabeth Arden with Lippe Taylor


FOOD AND BEVERAGE       
Better Oats: The Choice of a New Generation   
MOM Brands with Kohnstamm Communications

Better-for-You Ice Cream Creates Smiles   
Deyer's/Edy's with Ketchum

The Great American Bacon Barter   
Oscar Mayer with Olson and 360i

Lay's "Do Us a Flavor" Launch Event   
Frito-Lay with Ketchum

Sweet Success for SweeTango   
SweeTango with Fast Horse


FOOD AND BEVERAGE: COMMODITY PRODUCTS       
America's Egg Farmers: Good Egg Project 2.0   
American Egg Board with Edelman

Lactose Intolerance Health Professional Outreach and Educational Program   
National Dairy Council with FoodMinds

Olives and Olive Oil Add Life to Everyday Eating   
International Olive Council with Exponent PR

REFUEL | got chocolate milk? My After Campaign   
Milk Processor Education Program (MilkPEP) with Weber Shandwick

Sweetening the Reputation of Honey   
National Honey Board with Ketchum


HOME AND FURNITURE       
Craftsman Bolt-On at New York Comic Con   
Craftsman with Zeno Group

First "Smart" Smoke Alarm Launch   
Universal Security Instruments with 3rd Coast PR

Glad One Bag Tailgate   
The Glad Products Company with Current

Huggies Turns the Conversation Around   
Huggies/Kimberly Clark with Edelman

Off Megabrand PR Program Advances Outdoor Enjoyment   
SC Johnson with Edelman


CONSUMER SERVICES
ENTERTAINMENT       
Guild Wars 2: Launching a New Generation of MMOs   
NCSoft with Hill+Knowlton Strategies

Hatfields and McCoys Integrated Campaign   
HISTORY

Six Intense Films, One Epic Win: Sprite Films 2012 Program   
The Coca-Cola Company with Rogers & Cowan

Underdog Moonbot Studios Introduces Three Mobile Apps and a Short Film   
Moonbot Studios with H3O Communications

Viacom Music Group's Third O Music Awards Breaks Guinness, Digital and Social Records   
Viacom Music Group with Text 100


FINANCIAL SERVICES       
Ditch Your Bank   
Affinity Plus Federal Credit Union with Risdall Public Relations

Farmers Presents the Dream Wedding Event at the Rose Parade   
Farmers Insurance with Culture Shop (Integrated Lead including Activation, Promotions, Digital and PR), Rubin Postaer and Associates (Advertising), Zenith (Media)


Pathway to Financial Success   
Discover Financial Services with Burson-Marsteller

Research and Relationships Break Through the Clutter   
Ameriprise Financial

Save My 401k "Protect My Piggy"   
American Society of Pension Professionals and Actuaries with Beekeeper Group


FOOD SERVICE       
Chobani Soho: Taking Chobani Greek Yogurt From Supermarket to Storefront   
Chobani with Fleishman-Hillard

Colonel Harland Sanders: The Autobiography of The Original Celebrity Chef   
KFC with Emanate, DraftFCB Chicago, MEC NY and Creative Alliance

Maggiano's Little Italy Feeds America 'On the House' One Classic Pasta at a Time   
Maggiano's Little Italy with Ketchum

McDonald's Takes Bold New Action to Launch Calorie Menu Boards Nationwide   
McDonald's with GolinHarris

Nocturnivores: McDonald's Invites Consumers to Savor the Night   
McDonald's Restaurants in Central Ohio, Miami Valley (OH) and Toledo with Fahlgren Mortine


RETAILERS       
Haberdash: From Small Wares to Emerging Fashion Brand   
Haberdash with Zapwater Communications

National Painting Week Inspires Consumers with Color   
Sherwin-Williams with Carmichael Lynch Spong

Safeway Culinary Kitchens Search for Our Next Chef   
Safeway with Access Communications

Target's Back to College Hits Bullseye   
Target with Kaplow

Welcome Back to the Diamond   
JB Hudson with Beehive PR


TRAVEL AND TOURISM       
Hilton HHonors Any Weekend, Anywhere Flash Sale   
Hilton HHonors with Edelman

Hotel Housekeepers Take Up UV Wands and BlackLight technology to Launch Best Western's "I Care Clean Program" and Successful PR Campaign   
Best Western International with Allison & Partners

Little Things Project    
Doubletree by Hilton with Ketchum

The Opening and Relaunch of Hotel La Jolla   
Kimpton's Hotel La Jolla with Gable PR

Tourism British Columbia 2012   
Tourism British Colombia with Citizen Optimum


BUSINESS-TO-BUSINESS
ENERGY AND NATURAL RESOURCES       
AES: A Pathway to Stable and Renewable Energy   
AES Southland with Davies Public Affairs

Coming to America: A One-Company Campaign Brings Success on the World's Biggest Stage   
Schneider Electric with Text 100

Energy Independence Day   
Chesapeake Energy Corporation   

The ITT Way   
ITT Corporation with Gagen MacDonald

Michigan Voters Say No to Proposal 3   
The Dow Chemical Company with Gibbs & Soell
 

CHEMICALS AND INDUSTRIALS
Feeding 7 Billion? Add a Dash of Innovation   
DuPont Crop Protection with Exponent PR

Nationalizing International Know-How: Apprenticeships, Training, & Job Creation   
Siemens Corporation with Weber Shandwick

Protecting Water: Xylem Watermark and Mercy Corps   
Xylem with Cone Communications

Sappi's The Standard 5: A Special Effect on 826 National and Design   
Sappi Fine Paper North America with Burson-Marsteller

Seminis Rebranding Project   
Monsanto with Fleishman-Hillard


PROFESSIONAL SERVICE FIRMS       
Accenture High Performance Delivered   
Accenture with TBWA

Accenture Outlook iPad App   
Accenture with Omoboro / Iridium Group

Making a Mega Merger Matter   
Norton Rose 

One Survey, Multiple Exclusives, National Headlines, and Unbelievable Business Leads   
Harris Interactive with Gibbs & Soell

Parago Elevates Rebate Promotions   
Parago with The Fletcher Group


REAL ESTATE AND BUILDING PRODUCTS       
A Window Into the Presidency: Marvin's 2012 Campaign   
Marvin Windows and Doors with Fast Horse

Propelling Project Frog From Building Startup to Master of Sustainable Innovation   
Project Frog with Ogilvy Public Relations

See Possibilities: Changing the Way People Think About Designing Buildings   
View, Inc. with Ogilvy Public Relations


TRANSPORTATION AND LOGISTICS       
Absolutely, Positively Unacceptable   
FedEx with Ketchum

Business-to-Business Transportation & Logistics   
Inttra with Affect

Forkin' Awesome Share of Discussion Program   
Crown Equipment Corporation with Fahlgren Mortine

Honeywell Aerospace: Storm Chasers Campaign   
Honeywell Aerospace with Waggener Edstrom Worldwide

The ITT Way   
ITT Corporation with Gagen MacDonald


TECHNOLOGY
CONSUMER ELECTRONICS       
Dyle Sweeps CES with Breakout Product Launch   
Dyle Mobile TV  

Hero3 Launch   
GoPro with Olson

LG Introduces the Sport of Techorating   
LG Electronics with LG One/Ogilvy Public Relations

Project Imagin8ion   
Canon USA with Grey Alliance

Saving America Money, One Mobile Makeover at a Time   
RadioShack with Weber Shandwick


TECHNOLOGY: HARDWARE       
Employee Communications Program   
HP with Edelman

Netgear Launches Next Generation WiFi   
Netgear with Weber Shandwick

Rethink Robotics: Public Relations Sensation   
Rethink Robotics with SHIFT Communications

Stratasys Aske the World "What's Possible?"   
Stratasys with Weber Shandwick

Wii U Launch Campaign   
Nintendo of America with GolinHarris


TECHNOLOGY: SOFTWARE AND SERVICES       
Adobe Transforms Creativity - and Its Brand - with the Launch pf Creative Cloud   
Adobe Systems with Edelman

From Start-Up to Mainstream: Dropbox for Everyone   
Dropbox with Allison & Partners

QuickOffice's Road to Acquisition   
QuickOffice with Lewis PR

Seven Minutes of (Simulated) Terror: How Siemens and NASA Roved Mars Before Curiosity   
Siemens Corporation with Weber Shandwick, Waggener Edstrom Worldwide and Synaptic Digital

Symantec Mobile Honey Stick Project   
Symantec Corp with Connect Marketing


TELECOMMUNICATIONS       
The Brightest Star in the Galaxy   
Samsung Telecommunications America with MWW

Designing, Building and Managing AT&T's New Generation News Hub   
AT&T with Fleishman-Hillard

"On the Line" Stunt   
Ericsson with North of Nine Communications


WEB-BASED BUSINESS       
Abine: Just Because Facebook's Going Public Doesn't Mean You Have To   
Abine with RF | Binder

Creating a Media Category   
Rent.com with M Booth

Giving Small Businesses a Holiday Glow   
Deluxe Corporation with Padilla Speer Beardsley

Riding High in the U.S. Capital Market    
Vipshop Holdings with Burson-Marsteller

The Tie Bar: Making Open Collars a Thing of the Past   
The Tie Bar.com with Zapwater Communications


HEALTHCARE
ANIMAL CARE       
Helping Pets Win a Losing Battle   
Nestle Purina PetCare with Exponent PR

Merial Heartgard 12.12.12 Campaign   
Merial Animal Health with Edelman

Merrick Throws Dogs More Than a Bone with Social media Real Food Revolution   
Merrick Pet Care with Carmichael Lynch Spong


CONSUMER HEALTH       
A Dose of Relief for Parents   
Children's Advil/Pfizer Consumer Healthcare with Coyne PR

Creating a Community for Color Lovers   
FreshLook (Novartis) with JeffreyGroup

Prilosec OTC and Larry the Cable Guy Coach Football Fans on "A Better Way to Tailgate"   
Prilosec OTC / Procter & Gamble with MSLGROUP

Rockin' Advil Stores Campaign Drives Consumer Engagement and Sales   
Pfizer Consumer Healthcare with Ketchum

Usage Survey: Taking On America's Number One Killer   
Kowa Pharmaceuticals America and Eli Lilly & Company with Makovsky


HEALTHCARE PROVIDERS       
"An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers through AHealthierMichigan.org   
Blue Cross Blue Shield of Michigan with Finn Partners

Love to the Rescue at Shriners Hospitals for Children   
Shriners Hospitals for Children with MSLGROUP

Let's Talk Cost   
BCBSNC with Capstrat

National Medicare Education Week   
UnitedHealthcare Medicare and Retirement with Burson-Marsteller and Direct Impact

Pedaling Toward Better Community Health: Humana Provides Pedal Buses to the 2012 Republican and Democratic National Conventions   
Humana, Inc. with Coyne PR


MEDICAL TECHNOLOGY       
Empowering Community to Shape the Health Technology Debate   
HIMSS with SHIFT Communications

Join the Pace Makers: Empowering Patients to Understand Their Options   
Medtronic with WCG

Strategically Doubling Down: Successfully Communicating a Corporate Restructure   
Care Innovations with ReviveHealth


PHARMACEUTICAL: RX       
Diabetes in a New Light   
Novo Nordisk with Marina Maher Communications and The Rose Group   

Ditch the Drip: Get Serious About Nasal Allergies   
Teva Respiratory with Tonic Life Communications

HAE Day   
Dyax Corp with Sharedvoice Public Relations

I Design: Tailoring HIV Treatment to Fit You   
Merck with Cohn & Wolfe

Turbo and Scott Program   
Novartis Pharmaceutical Corporation with Ruder Finn


NON-CORPORATE
ASSOCIATIONS       
Canned Foods: Nutrition for Less   
The Canned Foods Alliance with Ketchum

Prescription for Child Safety: Put Medicines UP and Away and Out of Sight   
Consumer Healthcare Products Association Educational Foundation in Partnership with the CDC with Edelman

Private Equity at Work   
The Private Equity Growth Capital Council with The Glover Park Group

Skin Cancer Prevention: An Annual Battle for Access to Information   
Sociedade Brasileira de Dermatologia with Approach Comunicação Integrada

Unveiling the Downtown Minneapolis of 2025   
Minneapolis Downtown Council with Padilla Speer Beardsley


EDUCATIONAL AND CULTURAL INSTITUTIONS       
A College and an Office at a Crossroads: managing a Changed Presidential Transition During a Period of Debate and Skepticism   
Morehouse College with Kwittken + Company

Breaking Ground to Share Their Stories   
Vietnam Veterans Memorial Fund with Susan Davis International

Imagine the Unimaginable: A Symposium on Ending Genocide in the 21st Century   
United States Holocaust Memorial Museum with Burson-Marsteller

Let My People Play: Faith and Basketball in Houston, Texas   
Robert M. Veren Academy   

Shining the Spotlight on a World-Class Institution   
Simon Graduate School of Business at the University of Rochester with Coyne PR


GOVERNMENT AGENCIES       
Forest Preserve District Rebuilds   
Forest Preserve District of Cook County with Public Communications Inc.

Million Hearts: Teaming Up to Bring High Blood Pressure Down   
The Centers for Disease Control and Prevention (CDC) with Ogilvy Public Relations

Putting the I in Health IT   
Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services with Ketchum

SmokefreeTxt: Using Text Messaging to Help Smokers Quit   
National Cancer Institute with MMG

The South with a Twist   
Georgia Department of Economic Development  


NOT-FOR-PROFIT ORGANIZATIONS       
Building Bridges Between One Young World and Pittsburgh   
One Young World Pittsburgh Partnership with Havas PR 

Dine Out for No Kid Hungry Lunch Drop Pilot   
Share Our Strength with 4GreenPs

Get Out and Give This Holiday Season with #GivingTuesday   
UN Foundation and 92nd Street Y with Fenton

Heart Rescue Project Teaches Millions How to Save a Life   
Medtronic Foundation with Exponent PR

The Team Behind the Team   
United States Olympic Committee with Cohn & Wolfe


INTERNATIONAL CATEGORIES
GLOBAL CAMPAIGN       
edX Online Learning Initiative WeBCAST  
edX   

Honeywell Drives Leeds for Cloud-Based Energy Services   
Honeywell with Weber Shandwick

HP in the Cloud: From Convoluted to Converged   
Hewlett-Packard with Burson-Marsteller

Launching Microsoft's Windows 8 to the World   
Microsoft Windows with Waggener Edstrom Worldwide

Sustainable Energy for All   
United Nations Foundation with Weber Shandwick


MULTIMARKET CAMPAIGN       
Dell Advances Women Entrepreneurs   
Dell with Dell and WPP Team Dell

Educating Women, Harnessing Potential   
FedEx Express Latin America and Caribbean Division with Ketchum

It's Worth It to Get Vaccinated Against Pneumonia   
Pfizer with JeffreyGroup

Learning for Life   
Diageo with Dialogue

Verismo System by Starbucks Launch   
Starbucks Coffee Company with Edelman


CANADIAN CAMPAIGN       
ACE Bakery Canada's Best Sandwich Contest   
ACE Bakery with Citizen Optimum

From Unknown Entity to Market Leader in 180 Days   
Randstad Canada with MSLCanada

Mio Trick Squirts   
Kraft Canada with Edelman

Pampers O Canada, Baby!   
Pampers Canada with Citizen Optimum

PF Chang's Canadian Launch   
PF Chang Canada with National Public Relations


LATIN AMERICAN CAMPAIGN       
An International Star, the Ford Ecosport, Says "oi" to the World   
Ford Motor Company with Burson-Marsteller

Cielo Linkci   
Cielo with FSB Comunicações

Estar Bien Mujer   
MSD with GCI Health and Cohn & Wolfe

Helping Women Discover Their Healthy Weight   
Nestlé with JeffreyGroup

Tackling the Cycle of Poverty in Colombia   
The Juan Felipe Gomez Escobar Foundation with FTI Consulting

 

Category : General

Tags : SABRE Awards

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