Holmes Report 13 Apr 2013 // 11:00PM GMT
BARCELONA—Multinational agency Edelman and UK consumer boutique Unity and their respective clients will each take home three Silver SABRE Awards for Excellence in Content Creation, more than any other firm. The awards will be presented at our annual SABRE Awards lunch, which will be held at the Hotel Arts in Barcelona on May 30.
There will be a couple of awards for clients of several different firms, including APCO Worldwide, Ketchum, MSL Group, Ogilvy, and Weber Shandwick.
The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management. Winners of the Gold SABRE Awards, for public relations programming, are announced at the awards dinner, but a list of finalists can be found here.
Tickets for the SABRE Awards event are now on sale and can be ordered using these forms.
GUERRILLA MARKETING
WINNER:
The Don't Cook Party and The Battle for Corby
JUSTEAT with Brands2Life
CERTIFICATES OF EXCELLENCE:
10 Years “From Love for Life” in Bulgaria
AVON with SiteMedia
King of Cheese: Experience a Royal Moment
Bongrain Slovakia with Neopublic Porter Novelli
SodaStream, it’s fresh, it’s so fresh… with Ice Age 4
SodaStream with Fleishman-Hillard France
Stratos Jump Successful!
Model Makers Fair Vienna with Ogilvy&Mather Vienna
PUBLICITY STUNT
WINNER:
Reverse Riots
vInspired with Unity
CERTIFICATES OF EXCELLENCE:
David Beckham Photobooth
adidas with H+K Strategies
The Don't Cook Party and The Battle for Corby
JUSTEAT with Brands2Life
Dowloading a KLIPPAN Sofa
IKEA Norway with Trigger
Putting Sea Containers on the Map
Sea Containers with Golden Goose PR
SPECIAL EVENT
WINNER:
Experience: Halo for Halo 4
X Box with Edelman
CERTIFICATES OF EXCELLENCE:
Business Still Believes in Europe
The State of the European Union with Burson-Marsteller
Kids' Kitchen
Abba Seafood with Prime
Putting Sea Containers on the Map
Sea Containers with Golden Goose PR
The Ultimate Brand Make-Over - Launching Logitech UE
Logitech with Brands2Life
SPONSORSHIP
WINNER:
Energy of the Nation
EDF Energy with Weber Shandwick
CERTIFICATES OF EXCELLENCE:
Bringing us all together for London 2012
BT
Carlsberg UEFA Euro 2012
Carlsberg with Ciszewski MSL
Coca-Cola Future Flames
Coca-Cola with Blue Rubicon
UPS London 2012 Campaign: “Delivering the Olympics”
UPS with Edelman
MEDIA PLACEMENT (BROADCAST)
WINNER:
The Olympic Duel
Pokerstars.com with MSL Nordic
CERTIFICATES OF EXCELLENCE:
Body Image Parent Pack
Media Smart with APCO Worldwide
Felixstowe Port Provides Major Boost for the UK Economy
Hutchison Ports (UK) with Lansons Communications
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
Stratos Jump Successful!
Model Makers Fair Vienna with Ogilvy&Mather Vienna
MEDIA PLACEMENT (DIGITAL)
WINNER:
Hilton HHonors "Support the Dream" U.S. Olympic Program
Hilton HHonors with Edelman
CERTIFICATES OF EXCELLENCE:
Absolut Unique
The Absolut Company with Jung Relations & Family Business
Encouraging French People to Have Their Eyesight Checked
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with Wellcom
Miles per Answer
Tourism Australia with FAKTOR 3 AG
S.PELLEGRINO COOKING CUP
Sanpellegrino – International Business Unit with Ketchum
MEDIA PLACEMENT (PRINT)
WINNER:
Body Image Parent Pack
Media Smart with APCO Worldwide
CERTIFICATES OF EXCELLENCE:
A-GROW-BICS
GYMBOX with Frank PR
Celebrating Got Talent
FremantleMedia with Ogilvy Public Relations/London
The Child Mobility Report
Telenor with Grayling
Energy of the Nation
EDF Energy with Weber Shandwick
RESEARCH FOR PUBLICITY
WINNER:
Putting Prosperity On The Map: The Legatum Institute Prosperity Index
The Legatum Institute with Man Bites Dog
CERTIFICATES OF EXCELLENCE:
2012 Norton Cybercrime Report
Symantec with Edelman Berland
How Infidelity Threatens Family Budgets
CSOB with Bison & Rose
Morocco, More Business
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación
What Kind of Criminal Are You?
Iron Mountain with Berkeley PR
ANNUAL REPORT
WINNER:
A SUSTAINABLE AND INTERACTIVE REPORT: NEW TECHNOLOGIES FOR SUSTAINABILITY
Mahou-San Miguel Group with Inforpress
CERTIFICATE OF EXCELLENCE:
METRO GROUP Annual Report 2011
METRO AG with Ketchum Pleon, Düsseldorf (Germany) and Strichpunkt GmbH Stuttgart (Germany)
BLOG
WINNER:
Blogging ProRail Back on Track
ProRail with FLEISHMAN-HILLARD AMSTERDAM
CERTIFICATES OF EXCELLENCE:
Digital Navigation Insights Campaign
UK Hydrographic Office with Nelson Bostock Communications
GE for CEE Blog
GE (General Electric) with Grayling
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
La Dolce Vita at Your Fingertips
Baglioni Hotels with MSL Italia
EXTERNAL PUBLICATION
WINNER:
DHL Global Connectedness Index 2012
Deutsche Post DHL
CERTIFICATES OF EXCELLENCE:
For Better, For Worse, For the Worst
Avon Cosmetics with Neopublic Porter Novelli
Novartis Fairy Tales
Novartis with SPN Ogilvy
INTERNAL PUBLICATIONS
WINNER:
Imagine Knowing More About GE
GE with APCO Worldwide
CERTIFICATES OF EXCELLENCE:
Sekerbank 59 Years Newsletter
Sekerbank with Effect PR
Top 11 Memes of 2012
Ogilvy PR London
SOCIAL MEDIA HUB
WINNER:
Miles per Answer
Tourism Australia with FAKTOR 3 AG
CERTIFICATES OF EXCELLENCE:
The A1 Social Media Success Story: Our Vital A1 Online-Community
A1 Telekom Austria AG
Blocket Easter Eggs
Blocket with Jung Relations
From Utilities to Utility
Slovenský plynárenský priemysel, a.s. with SEESAME Communication Experts
Social Media Campaign Control
Control with Burson-Marsteller Spain
WEBSITE
WINNER:
What Makes McDonald's?
McDonald's UK with Blue Rubicon
CERTIFICATES OF EXCELLENCE:
Are You Worthy?
Xbox (Microsoft Sweden) with Jung Relations
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
Toby’s Travelling Circus Website
Komixx Entertainment with Bell Pottinger Wired
The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt
ADVERTISING
WINNER:
Fake Ads for Real Jobs
WorldSkills Sweden with MSL Stockholm & Coller
CERTIFICATES OF EXCELLENCE:
Morocco, More Business
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación
The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt
BRANDING AND IDENTITY
WINNER:
R UV UGLY?
Cancer Research UK with Unity
CERTIFICATES OF EXCELLENCE:
Absolut Unique
The Absolut Company with Jung Relations & Family Business
Siemens Vertical Garden
Siemens with Ogilvy PR-Istanbul
GAME
WINNER:
Blocket Easter Eggs
Blocket with Jung Relations
CERTIFICATES OF EXCELLENCE:
Are You Worthy?
Xbox (Microsoft Sweden)
MuzArteria: Saving Lives With A Song
Ministry of Public Health and Social Development of Russia, Federal Medical Biological Agency with SPN Ogilvy
Parental Multitasking
The Swedish Civil Contingencies Agency with Prime
Simply Pirate Race in the Hidden Milan
Simply Market (Groupe Auchan) with MSL Italia
INFOGRAPHIC
WINNER:
Drowning in Data
Mindjet (Brands2Life)
CERTIFICATES OF EXCELLENCE:
Destination: Management Interactive Infographic
Coca-Cola HBC Romania with IMAGE PR
Germany Has a Screw Loose
Robert Bosch GmbH, Business Unit Power Tools with Ketchum Pleon
Putting Prosperity On The Map: The Legatum Institute Prosperity Index
The Legatum Institute with Man Bites Dog
Season Two Launch of the FA Women's Super League - Kicking Off a Media Storm
The Football Association with iris
PRESS KIT
WINNER:
Ribena Plus Play
Ribena (GSK) with Unity
CERTIFICATES OF EXCELLENCE:
Books on the Phone Project
Türk Telekom with Effect PR
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
Johnnie Walker One Bottle Store
Johnnie Walker with Atmosphere Communications
Putting Prosperity On The Map: The Legatum Institute Prosperity Index
The Legatum Institute with Man Bites Dog
EXTERNAL PUBLICATION (DIGITAL)
WINNER:
Hier, Provinzial iPad Magazine
Provinzial with Ogilvy Public Relations Germany
CERTIFICATES OF EXCELLENCE:
External Publication (Digital)
Alcatel Lucent with SAS
Twiplomacy
Burson-Marsteller
INTERNAL PUBLICATION (DIGITAL)
WINNER:
Maktabi
Qatar Foundation with Qatar Foundation
CERTIFICATES OF EXCELLENCE:
CNH&ME
CNH
Hier, Provinzial iPad Magazine
Provinzial with Ogilvy Public Relations Germany
VIRAL VIDEO
WINNER:
Stratos Jump Successful!
Model Makers Fair Vienna with Ogilvy&Mather Vienna
CERTIFICATES OF EXCELLENCE:
Alex and Henke for Head & Shoulders
Procter & Gamble Sverige AB with Hardhat Media & Jung Relations
CHRISTMAS CHAPTER 4 YOU
Chapter 4 Communication Consulting Serbia
Encouraging French People to Have Their Eyesight Checked
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with WELLCOM
Redefine the Crash Test Video with the “A1 Sony Xperia Go Outdoor Challenge”
A1 with Ketchum Publico
WIDGET OR MOBILE APPLICATION
WINNER:
Carphone Warehouse - Mobile Memories
Carphone Warehouse with Cake
CERTIFICATES OF EXCELLENCE:
Accenture Outlook iPad App
Accenture
My Sommelier, Your APPointment with Taste
ASPI Italian Professional Sommelerie Association with MY PR
Share a Table to Go Mobile
goldenpages.be with Ketchum
The Sun Screen Swipe
ACO with Prime
EMPLOYEE PROGRAMME
WINNER:
Pro-Vision Group’s In-House Employee Motivation Programme
Pro-Vision Group with Plekhanov Russian University of Economics
CERTIFICATES OF EXCELLENCE:
At Cirkle, We've Never Lost our Mojo!
Cirkle PR
Shine Communications Employee Programme
Shine Communications
Tangerine: 'Freshly Squeezed'
Tangerine PR
PR AGENCY CITIZENSHIP
WINNER:
KSR 2012: A Year of Growth
Ketchum
CERTIFICATES OF EXCELLENCE:
BETA-I: “Generation Start” to Fight the Crisis
BETA-I with Corpcom - Prime Relations
Many Ogilvy Hands
Ogilvy Group UK
Supporting British Businesses Through the Brand Academy
Burson-Marsteller UK
WE Corporate Citizenship
Waggener Edstrom
PR AGENCY MARKETING
WINNER:
Grayling PULSE - Global PR Industry Barometer
Grayling
CERTIFICATES OF EXCELLENCE:
15 Years UP
United Partners
CHRISTMAS CHAPTER 4 YOU
Chapter 4 Communication Consulting Serbia
PR Start
24/7PR
PR-Seasons
Avangard
PR AGENCY WEBSITE
WINNER:
Edelman Editions
Edelman
CERTIFICATES OF EXCELLENCE:
A Website that Reflects our Beliefs and Encourages Conversation – www.sermelo.com
Sermelo
Bell Pottinger Wired Website
Bell Pottinger Wired
CORPORATE WEBSITE
M3 Communications Group, Inc.
Having a Taste of Our Own Medicine
PR-operatørene
PR PRODUCT OF THE YEAR
WINNER:
The Science of Engagement
Weber Shandwick
CERTIFICATES OF EXCELLENCE:
Black Box – The Mobile Social Nerve-Center
Fleishman Hillard
The Bright Collective
GolinHarris
The Liberty Index
Liberty Communications
Windows 8 Launch in Europe (Microsoft) - The Creative Gallery in Paris
Microsoft Corp and Microsoft France with Public Système Hopscotch
PR SERVICE OF THE YEAR
WINNER:
Origami System
WELLCOM
CERTIFICATES OF EXCELLENCE:
Agence ELAN Editorial Management
Agence ELAN
WE Video
Waggener Edstrom
THOUGHT LEADERSHIP IN PR
WINNER:
The Ketchum Leadership Communication Monitor (KLCM) – Making a Lasting Mark on the Global Leadership Debate Ketchum
CERTIFICATES OF EXCELLENCE:
#smartplanning - Shine Communications
Shine Communications
Edelman Trust Barometer 2013
Edelman
How the Media Treats Renewables
CCgroup
PR is Dead, Long Live Influence!
Agence ELAN