Home > News > EMEA >  Fleishman-Hillard, Ogilvy Top EMEA Gold SABRE Awards Nominations 

Fleishman-Hillard, Ogilvy Top EMEA Gold SABRE Awards Nominations

EMEA, Global

Holmes Report 14 Apr 2013

BARCELONA—Fleishman-Hillard and Ogilvy Public Relations Worldwide have topped the list of firms whose work is shortlisted for the 2013 EMEA region Gold and Platinum SABRE Awards, which will be presented at our annual SABRE Awards dinner, which will be held at the Cupola las Arenas in Barcelona on May 30.

Clients of Fleishman-Hillard received 15 nominations, more than any other agency. Clients of Ogilvy (including Ogilvy Public Relations Worldwide, Ogilvy & Mather, and Russian affiliate SPN Ogilvy) received 14 nominations. There were double-digit nominations for various Porter Novelli branded agencies from across the region and Burson-Marsteller (12 each), Edelman (11) and MSLGroup (ten).

The finalists were selected from more than 2,400 entries—a record—to this year’s SABRE Awards competition.

There were multiple nominations for numerous other firms, including Grayling and Hill+Knowlton Strategies (nine each); Cohn & Wolfe and Weber Shandwick (seven each); APCO Worldwide, UK-based Blue Rubicon, Swedish firm Prime (six each); Havas-owned Cake, Ketchum, Huntsworth-owned The Red Consultancy (five), and Unity of the UK;  Geelmuyden Kiese and Trigger of Norway and Shine Communications of the UK (four each); and Agence Elan, Berkeley PR, Brands2Life, Four Communications Group, FTI Consulting, Jung Relations, Marco de Comunicacion, The Practice, and The Skills Group (three each).

The winners of the Silver SABRE Awards, which recognize excellence in content creation, were announced here.

Tickets for the SABRE Awards event are now on sale and can be ordered using these forms.

CEO OF THE YEAR       
The Diamond Sabre Awards for Excellence in Public Relations in the C-Suite: 2. CEO of the Year   
AGCO Corporation with Stockheim Media Gesellschaft für Kommunikationsberatung mbH


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING       
BRAND BUILDING BY CHALLENGING THE STATUS QUO   
Sage UK with Marlin PR

Establishing Philips as the Leader in the Digitisation of Light with the Launch of Philips hue   
Philips hue with OneVoice Connect

From Cheap to Innovative – Changing the image of Air Baltic   
Air Baltic with Schwartz Public Relations

The Launch of EE – Britain’s First Superfast 4G Network   
EE with Nelson Bostock Group / M&C Saatchi PR

Tech School   
UPC Romania with Graffiti PR, Ketchum Affiliated


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT       
Blogging ProRail Back on Track   
ProRail with FLEISHMAN-HILLARD AMSTERDAM

Campaigning for a Step-Change in Our Reputation   
O2 (Telefónica UK) with Blue Rubicon

DNB – Best Bank for Young Families    
DNB ASA with Gambit Hill+Knowlton Strategies

Future of Commerce   
eBay with APCO Worldwide

Give Greece a Chance   
Greece is Changing with V+O Communication:PR & Offline Com, Felix BNI:Creative Design & Branding, Bakers:Website & Digital Com and IPG:Media Shop


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION       
Alcohol-Free Pregnancy   
Norwegian Directorate of Health with Burson-Marsteller

The Gnome Experiment   
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

Partying Makes Ironing Steamy Hot in the UK   
Philips PerfectCare with OneVoice Connect

Plan UK   
Plan UK with Shine Communications

The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)   
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt


AFRICA       
Airtel Rising Stars   
Airtel Africa with H+K Strategies East Africa

Ben10 Has Landed!   
Turner Broadcasting with Arcay Burson Marsteller

HYLAS 2 - A Satelite Launch   
Avanti with College Hill

Johnnie Walker One Bottle Store   
Johnnie Walker with Atmosphere Communications

Nike Run Free.Run Jozi   
Nike with Fleishman-Hillard   


THE BALKANS       
CHRISTMAS CHAPTER 4 YOU   
Chapter 4 Communication Consulting Serbia with Chapter 4 Communication Consulting Serbia

Discovery School / Scoala Discovery   
Discovery Networks CEEMEA with Grayling

"SIGN UP FOR WRITE-UP! Take your part in Census of Agriculture 2012!"   
Statistical Office of the Republic of Serbia with Blumen Group

Smart Girls Do It Once a Month/ The Smart Girls Circle   
Medic One with GolinHarris Bucharest

Take My Hand, Show That You Care!   
UNOPA - National Union of the Persons affected by HIV/ AIDS with THE PRACTICE


THE BALTIC       
Big Cleanup 2012 in Latvia   
Footprints LV with Baltic Communication Centre

Danone Nations Cup   
Danone with 24/7PR

FLU THREAT AWARENESS CAMPAIGN IN POLAND   
Polish Society for Health Education with Solski Burson-Marsteller

Integrated Marketing in the Name of Travel Revolution   
Souter Holdings Poland Sp. z o.o. with Partner of Promotion Sp. z o. o.

Polish and Pregnant   
ADAMED with Headlines Porter Novelli


BENELUX       
Education Energy Users of the Future (Smart Schools Competition)   
Liander with MSL Netherlands  

Give a Goat with Oxfam Novib   
Oxfam Novib with Coebergh Communicatie & PR, Vertov Digital Storytelling

IBM Seen in 3D   
IBM with Ketchum

Silence of The Elderly   
Ministry of Health, Welfare & Sports with HvdM (Hollander van der Mey)

The Dream of Dutch Technology   
Brainport Development with Bex*communicatie


DACH       
Banking Crisis? We Accompany a New Bank  Entering the Market!   
RaboDirect  

Euro-Info-Tour 2012   
Oesterreichische Nationalbank (Central bank of the Republic of Austria)

Declaring War on Counterfeiting   
Sennheiser with Ketchum Pleon

Information Campaign on the Subject of Children's Safety in Cars, Entitled "Strapped In Correctly? Of Course!"    
Britax Roemer Kindersicherheit GmbH with Grayling

Post, Vote, Like – Primark Premiere in Berlin   
Primark with Grayling


CENTRAL EASTERN EUROPE       
“Czech Media and PR 2012 Mirror”   
Donath Business & Media (DBM)   

House in 24 hours   
Xella Czech Republic with Neopublic Porter Novelli

NESTEA Green TEA with Stevia   
Coca-Cola Hungary  

PR CAMPAIGN FOR THE CZECH REGIONAL THEATERS   
THE ASSOCIATION OF PROFESSIONAL THEATERS IN THE CZECH REPUBLIC (APTCR)  

Vodafone Start Something New    
Vodafone Hungary with Café PR


FRANCE       
Badoit Express   
Badoit    Agence ELAN

Encouraging French People to Have Their Eyesight Checked   
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with WELLCOM

Mix and Share Music Online with edjing      
edjing with Ballou PR

Sécurité Routière   
Sécurité Routière (French Road Safety Agency) with Publicis Consultants France

Windows 8 Launch in Europe (Microsoft) - The Creative Gallery in Paris   
Microsoft Corp and Microsoft France with Public Système Hopscotch


IBERIA       
The Best Job of the Spring: See the Grass Grow   
Husqvarna with Cohn & Wolfe

Brugal Summer Included   
Rum Brugal with Burson-Marsteller

Consumer & Corporate Communications Programme   
Primark with Grayling

eBay 10th Anniversary    
eBay with Edelman Spain

Skype for Windows launch at MWC 2012   
Skype with Text 100


MEDITERRANEAN       
Brain and Heart Against the Silent Disease   
Boehringer Ingelheim   

DEMOCRATIC MEAL   
MCDONALD'S ITALY with Hill+Knowlton Strategies Italy

Instant Survey    
OTE - Cosmote with V+O Communication & Unlimited Creativity   

ROUTINE IS FANTASTIC    
UN REFUGEE AGENCY (UNHCR) with ISTITUTO NAZIONALE PER LA COMUNICAZIONE

Taking Damiani Digital   
Damiani with Fleishman-Hillard Italy


THE MIDDLE EAST       
Cheyef Halak   
LBCi with IMPACT Porter Novelli / IMPACT BBDO

Doing the Business   
Etihad Airways with Four Communications Group

Flavor Me   
Saudi Snack Foods (Lay’s) with Impact Porter Novelli Dubai

Maktabi   
Qatar Foundation with Qatar Foundation

UNCTAD XIII in Doha, Qatar   
UNCTAD with APCO Worldwide


NORDICS       
2The (hi)story of Food   
Arla with Prat PR Porter Novelli

Born Again and Norwegian Championship of Development Aid   
Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies

How to Make Betting Social in Social Media   
Unibet with Cohn & Wolfe   

Twee-Q   
Crossing Boarders with Deportivo

The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)   
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt


RUSSIA AND THE CIS       
British Airways Long Haul launch Event in Moscow   
British Airways with Grayling

"The Green Button": Forming a Culture of Energy Conservation in Russia       
SPN Ogilvy

Green Marathon PR support   
Sberbank of Russia with CROS   

MuzArteria: Saving Lives With A Song   
Ministry of Public Health and Social Development of Russia, Federal Medical Biological Agency with SPN Ogilvy

"RUSSIA CALLING!"   
VTB Capital   


TURKEY   
#Capturethemoment Contest and Photo Exhibition   
Hilton HHonors with Edelman Turkey

Hobby Clubs   
Garanti Pension Company

Keep Living Turkey   
Aksigorta with Caretta Communication

Mix Mondial   
Smirnoff of Mey Içki-Diageo with Zarakol Public Relations & Funda Inansal Meriç

Turkey Koç Fest University Sports Games   
Koc Holding with Lobby PR


UNITED KINGDOM AND IRELAND (LESS THAN £50,000 IN FEES)       
“Funds Away!” for Barclays Stockbrokers   
Barclays Stockbrokers with Lansons Communications

Body Image Launch   
Media Smart with APCO Worldwide

Cock & Bull Pie   
Charlie Bigham's with Frank PR

Front Line to Start Line   
adidas with Speed Communications  

IKEA UK & Ireland Gap Analysis Initiative Proves the Value of Aligning Applied Analytics and Creative Thinking   
IKEA with Sermelo


UNITED KINGDOM AND IRELAND (£50,000 - £100,000 IN FEES)       
How the West (Coast) was won   
Virgin Trains with Fishburn Hedges

Positioning McLaren at the forefront of the renaissance in British manufacturing   
McLaren Group with FTI Consulting

Summer D'reem   
Surf (Unilever) with GolinHarris

Templeton Prize 2012  
John Templeton Foundation with Bell Pottinger Business & Brand

Unilever VIP: Proving a Social Community Can Be Commercial   
Unilever with Kaizo


UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)       
Capital Clean Up   
P&G with Hill+Knowlton Strategies

Coca-Cola Future Flames   
Coca-Cola with Blue Rubicon

The Launch of Shwopping   
M&S with Unity

Morrisons Savers Summer   
Morrisons with 3 Monkeys Communications

UPS London 2012 Campaign: “Delivering the Olympics”   
UPS with Edelman


MULTI-COUNTRY PROGRAMME (ONE TO FOUR EMEA MARKETS)       
ARTiculate: Inspirations for Living   
Pfizer with Ogilvy Public Relations (Bucharest, London, Brussels)

Demystifying and Debunking Cybercrime Myths    
FireEye with Johnson King

European Depression Day 2012 – Making an Impact on Disease Awareness Day   
European Depression Association supported by Lundbeck with Ogilvy HealthPR

Gillette TURN UP   
Procter & Gamble with United Partners (Bulgaria), Bortun Olteanu (Romania), New Moment New Ideas (Serbia)

Sony NEX-5R Real-Time Gallery   
Sony with Cake


PAN-EUROPEAN PROGRAMME (FIVE OR MORE EMEA MARKETS)       
Green is Great But Not Enough - Building the World's Leading Data Provider on Clean Energy   
Bloomberg New Energy Finance with Cubitt

HTC Urban Adventures   
HTC with Fever

One Voice - 23 Languages   
Kimberly-Clark with Burson-Marsteller UK

“Thank you, Mum” Olympic Games PR Activation for P&G Western Europe   
P&G with H+K Strategies

What Kind of Criminal Are You?   
Iron Mountain with Berkeley PR


GLOBAL PROGRAMME (MULTIPLE MARKETS IN MULTIPLE REGIONS LED FROM EMEA)       
Civil Rights Captcha   
Civil Rights Defenders with Prime

Curatos of Sweden   
Swedish institute and VisitSweden with Volontaire

Global Cool Jobs   
Monster Worldwide with Weber Shandwick

Living our Values - Proud to be Siemens   
Siemens AG   

PLANTS WITHOUT FRONTIERS   
MAGNETI MARELLI with Hill+Knowlton Strategies Italy


BUSINESS-TO-BUSINESS MARKETING       
The Gnome Experiment   
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

Putting Prosperity On The Map: The Legatum Institute Prosperity Index   
The Legatum Institute with Man Bites Dog

"Smarter Farming for T-Mobile"   
T-Mobile with M&C Saatchi PR

Think Big, Grow Fast   
SAP with Octopus Group   

Wash-Eat-Wash   
Lubeco with Iteo Consulting


CONSUMER MARKETING (EXISTING PRODUCT)       
Carphone Warehouse - Mobile Memories   
Carphone Warehouse with Cake

Kids' Kitchen   
Abba Seafood with Prime

King of Cheese: Experience a Royal Moment   
Bongrain Slovakia with Neopublic Porter Novelli

SodaStream & Ice Age Gift for Ice-Skaters: A Fresh Summer!   
SodaStream with Fleishman-Hillard France

The Tailfin Election   
Norwegian Airshuttle with Trigger & Kitchen


CONSUMER MARKETING (NEW PRODUCT)       
Dowloading a KLIPPAN Sofa   
IKEA Norway with Trigger

Experience: Halo for Halo 4   
X Box with Edelman

Making Apple Audible: Logitech Becomes the Ultimate in Music   
Logitech UE with LEWIS PR

Ribena Plus Play   
Ribena (GSK) with Unity

The Tweet Shop       
Mischief


INTEGRATED MARKETING       
Dove Casting   
Dove

Energifonden - The Energy Fund   
Energifonden - The Energy Fund with Wenderfalck Kommunikation AB

Fit to Change   
Fujitsu with Harvard

Get Ahead of the Games   
Transport for London and Olympic Delivery Authority with M&C Saatchi

Speak up for Pandas!   
Chengdu Association for Cultural Exchange and the Chengdu Panda Base with Ogilvy Public Relations/London


INSTITUTIONS IMAGE       
The 3D4D Challenge   
techfortrade with Fourth Day Public Relations

BP TURKEY - CHILDREN OF CRESCENT   
BP TURKEY with OGILVY PR ISTANBUL / TURKEY

Grand Champion Birofilia   
Grupa Zywiec   

State within a State   
City of Ventspils with Nords Porter Novelli

This is What Makes McDonald's   
McDonald's UK with Blue Rubicon


EMPLOYEE COMMUNICATIONS       
Employee Communications   
GSK with SAS

HSBC Exchange   
HSBC with The Loop

Personal Bests   
Lloyds Banking Group with Havas Sports & Entertainment

Plumbers Without Borders   
Comfort with Prime

Rekindling Employee Engagement   
Mubdallah   


EMPLOYER BRANDING AND RECRUITMENT   
Destination:Management   
Coca-Cola HBC Romania with IMAGE PR

Linklaters Career Magazine   
Linklaters with Ogilvy Public Relations Germany

Mondelez International: The Company You Want to Work for!   
Mondelez International with Fleishman-Hillard France

Picture Your Perfect Candidate   
Avanade UK with Waggener Edstrom

Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL   
Interpipe with Mainstream Communication & Consulting


FINANCIAL COMMUNICATIONS       
Advising Sberbank on its $5.2 Billion London Listing   
Sberbank with FTI Consulting

Building Investor Confidence in Romania - The Secondary Public Offering of Transelectrica       
Intermediation Syndicate of Banca Comerciala Romana, Intercapital Invest and Swiss Capital with Action Global Communications

Relaunching Tecnotree With a Revamped Strategy   
Tecnotree with Netprofile Finland Ltd.

Skolkovo. Building Trust in Russian Innovations   
Skolkovo Foundation with SPN Ogilvy

VISA MoneyIQ – Financial Literacy Programme   
VISA with Grayling


CAUSE-RELATED MARKETING       
ALCOHOL IS A BAD DRIVER 2012   
KAMENITZA AD with APRA Porter Novelli Bulgaria

Coca-Cola Ecofan - Change Your City  for UEFA EURO 2012   
the Coca-Cola Ukraine with PRP, a Weber Shandwick Affiiate Company

Definitely Able Campaign   
Sasol with Memac Ogilvy Public Relations, Qatar

Domestos Unicef Partnership    
Domestos with salt

Jordans 10% Challange   
Jordans and Ryvita Company Ltd with Wild Card PR


COMMUNITY RELATIONS       
20 Years of Smiles and Laughter   
Caprabo with apple tree communications

CENTRAL is a Good Neighbor   
Immocap Group with Dynamic Relations

Michelin in the Community   
Michelin Tyre PLC with Tangerine PR

Opening of Scandic Fornebu   
Scandic Hotels with PR-operatørene

P&G Beauty & Grooming Digital Awards 2012   
P&G Beauty & Grooming with Talk PR


CORPORATE SOCIAL RESPONSIBILITY       
Books on the Phone Project   
Türk Telekom with Effect PR

For Better, For Worse, For the Worst   
Avon Cosmetics with Neopublic Porter Novelli

Giving Life a Chance   
Sanofi with Fleishman-Hillard Vanguard

"One Million Books, One Million Children"        
MPR Public Relations

PARENTS WANTED   
J&T Charitable Fund with Fleishman-Hillard   


PUBLIC EDUCATION       
A Message From Scratch   
The Swedish Civil Contingencies Agency with Prime

Body Art-ery   
NHS Blood and Transplant with The Red Consultancy

Dress Up For African Mothers   
AMREF with Edelman Stockholm

WeltraumSchweiz   
Swiss Space Industries Group with Burson-Marsteller

The Youth Time Movement. Global Communications Campaign   
Youth Time with Mikhailov and Partners. Communications Advisors  


CRISIS MANAGEMENT       
Can a Political Decision of One-Party Government Be Reversed?   
Union Zdravotná Poistovna with SEESAME Communication Experts

Ensuring a Fair Hearing and Fair Trial   
Ian Hannam with Maitland

Managing the Great Ticket Scandal   
Seatwave with Ballou PR

Methanol Cause   
Department of Spirit Importers within the Union of Commerce and Tourism of the Slovak Republic with Media and Communication Consulting   

WEB-ELECTION 2012    
OSJC "Rostelecom" with COMUNICA   


ISSUES MANAGEMENT       
AREVA Online Reputation Management   
AREVA with Agence ELAN

Art Has Rights   
Initiative "Art Has Rights"/"Kunst hat Recht", 2,700 Austrian Artists, Collecting Societies with The Skills Group

Between Needs and Fears - About the Managing Issue of Nuclear Energy   
Polish Ministry of Economy with Partner of Promotion Sp. z o. o.

First Ever National ‘Strike’ by Pharmacists in Belgium   
APB (Belgian Pharmacists’ Association)

“We’re Done For!”   
Linea Slovakia with Bison & Rose


PUBLIC AFFAIRS       
Fighting Tobacco in Russia   
The Health Development Foundation with Fleishman-Hillard Vanguard

Google Privacy Loos   
Google Germany with MSL Germany

Laws of Nurture   
The Employers' Organization KFO with Prime

Single Seat Week   
Campaign for a Single Seat for the European Parliament (Edward McMillan-Scott MEP and Alexander Alvaro MEP) with Burson-Marsteller

Sound Off for Justice   
The Law Society with Unity


CORPORATE MEDIA RELATIONS       
Bringing Silicon Valley Bank to the UK   
Silicon Valley Bank with Octopus Group  

Britain's Banking Success Story   
Aldermore with Maitland

Ford Focus 1.0 EcoBoost. Sets 16 World Records   
FORD with BURSON-MARSTELLER

The GE High Tech Manufacturing Index   
GE with APCO Worldwide

Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL   
Interpipe with Mainstream Communication & Consulting


PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)       
50 THINGS TO DO BEFORE YOU’RE 11¾   
NATIONAL TRUST with MISCHIEF

COCA-COLA TURKEY: World of Coke   
COCA-COLA with Bernaylafem

How Infidelity Threatens Family Budgets   
CSOB with Bison & Rose

Launching The Blood Glucose Meter For The iGeneration   
Sanofi Diabetes (UK) with The Red Consultancy

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)   
XLS-Medical Fat Binder with Virgo Consumer HEALTH


PRODUCT MEDIA RELATIONS (TRADE MEDIA)       
Declaration of Energy Independence   
IBC SOLAR with Fleishman Hillard Germany

Exploding the Launch of Jack Daniel’s Tennessee Honey to the Trade, the Brand’s First Piece of NPD in Over a Decade   
Jack Daniel's (Bacardi Brown-Forman Brands) with Publicasity

PENTAX Meet Britain    
PENTAX with Escapade

Visa's Contactless Olympics   
Visa Europe with Hill+Knowlton Strategies

When World of Warcraft Meets World of PR    
Avaya with Fleishman Hillard


DIGITAL CAMPAIGN       
Blocket Easter Eggs   
Blocket with Jung Relations

The Last 130   
WWF with Kaper

Social Media Campaign Control   
Control with Burson-Marsteller Spain

Storytelling With 140 Signs   
NORWEGIAN ASSOCIATION OF THE PHARMACEUTICAL INDUSTRY with PR-operatørene

TOSHIBA UK: SPONSORSHIP ACTIVATION OF THE DARK KNIGHT RISES   
Toshiba UK with Things with Wings


SOCIAL MEDIA /SOCIAL NETWORKING CAMPAIGN       
Absolut Unique   
The Absolut Company with Jung Relations & Family Business

Get Well Soup   
Heinz  

Getting Social with Breakfast   
Warburtons with Clarion Communications

Social Media/Social Networking Campaign   
Nike with Spice PR   

Stratos Jump Successful!   
Model Makers Fair Vienna with Ogilvy&Mather Vienna


BLOGGER OUTREACH       
Ainsley Harriott #SoupSearch   
Ainsley Harriott with Fleishman Hillard

Bring a New Life to Your Home with IKEA Catalog 2013!   
IKEA with THE PRACTICE

British Airways #HomeAdvantage Influencer Programme   
British Airways with Ogilvy Public Relations/London and OgilvyOne

Rowenta Secret Mission   
SEB Group East COMUNICA

Siemens Race   
Siemens Romania SRL with Pi2 PR


MARKETING MEN       
Alex and Henke for Head & Shoulders   
Procter & Gamble Sverige AB with Hardhat Media & Jung Relations

Gillette Master Your Style   
Procter & Gamble Nordics with MSL Nordic / Isobar

Man on a Ledge – Entertainment One   
Entertainment One with Shine Communications

PR CAMPAIGN FOR NESTLÉ INFANT NUTRITION   
NESTLÉ CZECH REPUBLIC & SLOVAKIA

WWE World Tour    
World Wrestling Entertainment (WWE) with Shine Communications


MARKETING TO WOMEN       
IKEA Textilery   
IKEA Norway with Trigger

INTRODUCING 2012 SPRING/SUMMER COLLECTION OF ICONIC POST-IT NOTES   
3M - Post-it Notes  

KIDS AND ALCOHOL: ENCOURAGING MUMS TO TALK TO THEIR CHILDREN ABOUT DRINKING   
Drinkaware with Cohn & Wolfe   

Play for Young Women´s Health!   
ResMed Sweden with Dahlheim & Sjöqvist

The Happiness Laboratory   
Chicco Artsana with MSL Italia


MARKETING TO YOUTH       
Building an Education Programme   
International Fund for Houbara Conservation with Impact Porter Novelli Abu Dhabi

Coca-Cola Move To The Beat   
Coca-Cola with Cake

David Beckham Photobooth       
Hill+Knowlton Strategies

Miles per Answer   
Tourism Australia with FAKTOR 3 AG

R UV UGLY?   
Cancer Research UK with Unity


MULTICULTURAL MARKETING       
Afkar - The Launch of Sky News Arabia in the Middle East + North Africa   
Sky News Arabia with Hill+Knowlton Strategies  

Journalism & Democracy   
The Skills Group, Österreichische Bundespressedienst, Concordia Pressclub with The Skills Group

Together with Grandma   
Specsavers with AC-Sanafor Oy


AUTOMOTIVE       
Customising Appeal   
Harley Davidson with Lexis Recommendation Agency

DMax-EcoRun Across Greece Without Filling the Deposit   
ISUZU with Weber Shandwick Athens

I Like Kia   
Kia Motors with Cohn & Wolfe 

OF HEROES AND ZEROES: MANAGING MEDIA EXPECTATIONS AT THE RACE TRACK   
Corvette Racing with MSLGROUP Brussels

Renault Searches and Awards 100 Ambassadors of the Olympic Values   
Renault with THE PRACTICE


FASHION AND BEAUTY       
10 Years “From Love for Life” in Bulgaria   
AVON with SiteMedia

James Bond 007 Fragrance Launch   
P&G Prestige (James Bond 007 Fragrance) with Talk PR

Petition for the Parliamentary Debate on Legislating Domestic Violence in the Criminal Code of Hungary   
AVON Hungary with Café PR

Philips Male Grooming - Express Yourself   
Philips Bulgaria with All Channels Communication Group

Working Together To Make Hair Loss One Less Worry   
Proctor & Gamble Pantene Pro-V with Ketchum


FOOD AND BEVERAGE       
Danone Adopts the Salami Village   
Danone with Burson-Marsteller

The Social Sandwich   
Philadelphia 

Wimbledon Sponsorship   
Lavazza with Focus PR

Yeo Valley   
Yeo Valley with Good Relations

You're Not You, If You're Hungry   
Mars Deutschland GmbH with Edelman GmbH


FOOD AND BEVERAGE: COMMODITY       
Beerrunners   
Brewers of Spain with Burson-Marsteller Spain

European Campaign to Promote Potatoes on the French Market   
CNIPT with BURSON-MARSTELLER

Fleishman-Hillard Makes Foodies Go Nuts   
California Walnut Commission with Fleishman-Hillard

“IF YOU ARE EXPECTING A CHILD, ALCOHOL CAN WAIT”    
ASSOBIRRA with ISTITUTO NAZIONALE PER LA COMUNICAZIONE

The Malaysian Palm Oil Industry Takes Up the French Officials   
Malaysian Palm Oil Council with Fleishman-Hillard France


HOME AND FURNITURE       
Bring Your Clothes to Life   
Beko Home Appliances with Marco de Comunicación

Consumer Goods Furniture   
Herman Miller with Surname & Surname

GROHE Spa- Home Is Where My GROHE Spa Is   
GROHE with Memac Ogilvy Public Relations

"Powerwaster"   
"Miljøvakt AS" with Geelmuyden.Kiese

Siemens Vertical Garden   
Siemens with Ogilvy PR-Istanbul


ENTERTAINMENT       
Jaromir Jagr Looking for a New Girlfriend and Fortuna Entertains the Nation   
Fortuna Entertainment Group with PR.Konektor

LIKE@VIRGIN   
Virgin Active Italy with Edelman Italy

Season Two launch of the FA Women's Super League - Kicking Off a Media Storm    
The Football Association with iris

Transformers On Your Street   
Activision with The Red Consultancy

The X Games Launches In Europe   
ESPN / The X Games with Hopscotch Europe In One


FINANCIAL SERVICES       
Digital Dopplegangers   
Experian with Bell Pottinger Consumer

Fighting Cancer with Maestro   
MasterCard Maestro with Weber Shandwick

MORE TH>N Pet Insurance   
MORE TH>N with Cow                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‘Value of Gold’ Campaign        
Scottish Widows with Cohn & Wolfe

The Travel Economist   
FOREX Bank with Spotlight PR


FOOD SERVICE       
The Don't Cook Party and The Battle for Corby   
JUSTEAT with Brands2Life  

Farm Forward   
McDonald's  with Blue Rubicon

Reviving and Celebrating the Oldest Cafe in Bucharest   
Cafeneaua Veche with PR People

Starbucks EMEA Coffee Excellence Campaign    
Starbucks with Edelman

Improving the Health of a Fast-Food Nation   
Subway UK & Ireland with Good Relations Brand Communications


RETAILERS       
360°Communication in Six European Countries. Amazing Fashion - Amazing Results   
Primark with Grayling

A Dress of 5,000 Holly Leaves Boost Interest in Christmas Shopping at Lakeside    
Lakeside Shopping Centre with Berkeley PR

Bluewater Christmas    
Bluewater with Shine Communications

Hello Warsaw!   
Gap with Headlines Porter Novelli

The Launch of Shwopping   
M&S with Unity


TRAVEL AND TOURISM       
Bermuda ‘So Much More’ Brand Campaign   
Bermuda Tourism with Publicasity

British Airways: Great Britons, Flight BA2012   
British Airways with Cake

easyJet Turns Lisbon Orange!   
easyJet with Lift Consulting

Launching Nemesis Sub-Terra   
Alton Towers with Cake

Singapore Airlines: linking Asia and Latin America trough Spain   
Singapore Airlines with LLORENTE & CUENCA


ENERGY AND NATURAL RESOURCES       
Business Energy Insight   
British Gas with Blue Rubicon

Embracing Responsibility and Restoring Supply Security – Wintershall Communication During and After the Uprising in Libya   
Wintershall Holding GmbH with navos - Public Dialogue Consultants GmbH

Future of Rural Energy in Europe (FREE)   
GASPOL SA with Fleishman-Hillard

Shell Eco-Marathon Europe 2012    
Royal Dutch Shell plc with Edelman The Netherlands

Social Responsibility in Times of Economic Crises   
Intersolar Europe with fischerAppelt AG


CHEMICALS AND INDUSTRIALS       
BASF Kid's Lab   
BASF Turk Kimya Sanayi ve Ticaret Ltd. Sti. with Unite Communications

Bayer Young Science Ambassadors    
Bayer Türk with Arti Communications

CNH&ME   
CNH   

From Faeces to Phosphorus   
Thermphos  

Toilet2012.pl   
CWS-boco with Fleishman-Hillard


PROFESSIONAL SERVICE FIRMS       
Girls on Top: How SHL Linked Innovation, Inspiration and Investment to Boardroom Equality   
SHL with LEWIS PR

La Table Greenwich   
Greenwich Consulting with Agence ELAN

Lawyers Go To School   
Beck Krist Bubits & Partner Lawyers (BKB) with The Skills Group

Regulatory Backlash: The Barrister, Barclays and the Libor Scandal   
Michelmores with Spada

Shaping a Better World   
Arup with Brands2Life  


REAL ESTATE AND CONSTRUCTION       
A Garage with a View   
Gruppo Immobiliare.it with MY PR

Build it, and (Then) They Will Come   
The Wave Muscat with Four Communications Group

From Zero to Hero: Spain’s Leading Real Estate Firm   
Grupo MAIN with Grayling
 
Oslo SmartCity   
Siemens Norway with Trigger

Putting Sea Containers on the Map   
Sea Containers with Golden Goose PR


TRANSPORTATION  AND LOGISTICS       
Blogging ProRail Back on Track   
ProRail with FLEISHMAN-HILLARD AMSTERDAM

Delivering Tomorrow: Logistics 2050. A Scenario Study   
Deutsche Post DHL   

Drive ‘n’ Ride 2012   
Air Liquide, Daimler, Hyundai, Honda, GM/Opel, Intelligent Energy and Toyota with FTI Consulting Belgium

NorthLink Ferries   
Serco with Weber Shandwick

VistaJet - Building a Global Brand   
VistaJet with College Hill


CONSUMER ELECTRONICS       
Rise of the 'Fit-Brit'   
Fitbit with Kaizo

Root Classic Launch   
Root Classic with Liberty Communications

Samsung Smart Cameras: The Perfect Anti-Endorsement   
Samsung with The Red Consultancy

The Ultimate Brand Make-Over - Launching Logitech UE   
Logitech with Brands2Life  

We Are One Blood: LG Pioneers Blood Donation Support in Russia   
LG Electronics with SPN Ogilvy


TECHNOLOGY: HARDWARE         
A New International Marketing Strategy for Skolkovo Innovation Center   
Skolkovo Innovation Center  

IBM Roland-Garros 2012 : 360° campaign   
IBM with Text100

Kobold VR100 Robotic Vacuum Cleaner   
Vorwerk, Kobold Business Division with Hering Schuppener Unternehmensberatung für Kommunikation GmbH

Olympic Tech Tour   
GE with APCO Worldwide

Plugging the Lost Payments Gap: The Launch of iZettle   
iZettle with Fishburn Hedges and support from The Crowd & I


TECHNOLOGY: SOFTWARE AND SERVICES       
Cyber Defence Report   
McAfee with Hotwire

The Flame Story   
Kaspersky Lab with Berkeley PR

The Node Pole   
Luleå Business Agency with Prime

Norton Cybercrime Report 2012   
Symantec with Edelman Polska Sp. z o.o.

Race to the Line: Creating a London 2012 Sales Engagement Platform for BT   
BT Global Services with Porter Novelli


TELECOMMUNICATIONS       
Campaigning for a Step-Change in Our Reputation   
O2 (Telefónica UK) with Blue Rubicon

The Child Mobility Report   
Telenor with Grayling

Farmer Club: Vodafone Reaps What It Sows   
Vodafone Turkey with Unite

Making Data Centres Cool   
Verne Global with Johnson King

RootMetrics: From Nowhere to Everywhere in Just Two Months   
RootMetrics with The Red Consultancy


WEB-BASED BUSINESS       
The Changing Face of UK Small Business   
Simply Business with 3 Monkeys Communications

The Conquer of Hearts: Liberty Direct Boosts Insurance Sales   
Liberty Direct with Pitera Communications

HOW CARS PREDICTED DUTCH ELECTIONS   
MARKTPLAATS with FLEISHMAN-HILLARD AMSTERDAM

SABRE Award Entry in the Web-Based Business Category   
Hailo with Surname & Surname

Very.co.uk at V-Festival   
Very.co.uk (Shop Direct Group) with Cow


ANIMAL CARE       
Do You Speak Animal? If You Don't, Follow Royal Canin' YouTube Channel   
Royal Canin with Cohn & Wolfe  


CONSUMER HEALTH       
Fighting Man Flu... And Is It Really Possible?   
USP Zdrowie with Ciszewski MSL 

Healthy Mouth = Healthy Nation   
Procter and Gamble with Impact Porter Novelli Dubai

Sole of Fashion   
Compeed with Weber Shandwick

Toilet Patrol   
Walmark with Media and Communication Consulting

Turning Head-Lice into Headlines   
Sanofi with apple tree communications


HEALTHCARE PROVIDERS       
Birth of Mario: Being Mother After an Ovarian Cancer   
Fundación Dexeus Salud de la Mujer with LLORENTE & CUENCA

Launching a Hospital in Times of Crisis   
REA Maternity Hospital with Weber Shandwick Athens

The Life Giver Campaign   
The University Hospital of Oslo with Geelmuyden.Kiese


MEDICAL TECHNOLOGY       
Bringing Bionic Vision to Britain   
Retina Implant with MSL London   

High Society: Drug Prevalence in the UK Workplace   
Concateno with Chameleon PR

Launching of Product Category and Buzz Creation in Germany   
Fitbit with HBI Munich

The Perception of Innovations   
German Medical Technology Association with Ketchum

The Social Heart of Surgery   
Philips with OneVoice


PHARMACEUTICAL: RX       
A Silent Disease Told Through the Voices of Patients   
MSD Spain with Inforpress

Ali and Christina   
Novartis with Chandler Chicco Agency

Melanoma: A Matter of Time    
Roche Italy with Edelman Italy

Meningitis: Keep Watching   
Novartis Vaccines and Diagnostics Limited with Ruder Finn  

Regeneration: the Medicine of the Future, Today!   
BTI Biotechnology Institute with Marco de Comunicación


ASSOCIATIONS       
BeerDefence (PIVOBRANA) - Support Campaign for Slovakia´s Small Independent Breweries   
Slovakia´s Association of Small Independent Breweries with Dynamic Relations

BETA-I: “Generation Start” to Fight the Crisis     
BETA-I with Corpcom - Prime Relations

GasNaturally   
International Oil and Gas Producers, Eurogas, Gas Infrastructure Europe, International Gas Union, GERG, MARCOGAZ and GIIGNL with Weber Shandwick

Houseplant of the Month   
The Flower Counsil with Bijl PR B.V.

The Power of the Press Office: Elevating EASL's Reputation                                                            EASL with Cohn & Wolfe       


EDUCATIONAL AND CULTURAL INSTITUTIONS       
An Education in Communications   
London Business School with Four Communications Group

Eventiada   
Eventiada with Elefante

Global Conversation   
USC with APCO Worldwide

The Library Wanderers   
Irex Foundation  

YOU BETTER WATCH OUT, A NEW THINK TANK IS COMING TO TOWN!        
Ketchum


GOVERNMENT AGENCIES       
GREAT Britain Campaign   
UK Government   

Morocco, More Business  
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación

NEVER TOO LATE FOR A NEW BEGINNING   
MINISTRY OF PHYSICAL EDUCATION AND SPORTS with APRA Porter Novelli Bulgaria

Say Oui to France, Say Oui to Innovation   
Invest in France Agency (IFA) with Publicis Consultants France

Soy Joven. Soy Europe@. No Me Paro   
European Institutions with Torres y Carrera Consultores de Comunicación


NOT-FOR-PROFIT ORGANIZATIONS       
First Annual Recognition Award for Social Entrepreneurs "Impulse Good"   
Foundation "Our Future" with CROS  

'It's Closer Than You Think' World Hepatitis Day 2012 Campaign   
World Hepatitis Alliance with Red Door Communications

Masterminding The Alan Turing Monopoly Board    
Bletchley Park Trust, Winning Moves with Octopus Group  

Racepoint Group for World Sepsis Day 2012   
UK Sepsis Trust with Racepoint Group

Stand Up and Be the Change   
Office of Tibet with John Doe
 

Category : General

Tags : SABRE Awards

comments powered by Disqus

 

 

Archive

Sonya Madeira @Sonya Madeira

RT @holmesreport: AP AOYs (2/2) @RuderFinn @EdelmanDigital @RyanFinancial @ricecomms SharpeLankester, Brunswick http://t.co/PVJqTFYchQ http…

14 minutes ago ReplyRetweetFavorite
Edelman APACMEA @Edelman APACMEA

RT @EdelmanME: Huge congrats to @EdelmanAPACMEA who have been named Asia-Pacific #Digital consultancy of the year by @HolmesReport http://t…

35 minutes ago ReplyRetweetFavorite
Heather Dale @Heather Dale

Thrilled to be recognized by @HolmesReport as the Asia-Pacific #Digital Consultancy of the Year: http://t.co/XX0EbNiRnT @EdelmanDigital

38 minutes ago ReplyRetweetFavorite
Edelman Middle East @Edelman Middle East

Huge congrats to @EdelmanAPACMEA who have been named Asia-Pacific #Digital consultancy of the year by @HolmesReport http://t.co/kiJgvfcADC

48 minutes ago ReplyRetweetFavorite
Stuart Bruce @Stuart Bruce

RT @DavidBrain: Delighted to be recognized by @HolmesReport as Asia-Pacific Digital Consultancy of Year: http://t.co/l7P3Bk8QBF @EdelmanDi…

52 minutes ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

RT @holmesreport: Latest HP PR Reshuffle Sees Burson Lose Out And Omnicom Benefit http://t.co/R2WVIkeJ2F

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients