Home > News > EMEA >  Huawei Hires W Communications To Boost UK Consumer Presence 

Huawei Hires W Communications To Boost UK Consumer Presence

EMEA

Arun Sudhaman 16 May 2013

LONDON--Chinese tech brand Huawei has brought in new PR support to help it build a more compelling offer to UK consumers. 

The company has hired W Communications to oversee consumer communications for its device range, which include its flagship Ascend smartphone.

W secures the assignment following a competitive review. The account was previously overseen by Fleishman-Hillard, which stepped down after being assigned global duties for mobile rival Samsung.

The brief marks the first significant win for W's consumer technology division, which launched earlier this year under the leadership of former Apple executive Nick Grange.

The firm will aim to develop media initiatives that promote Huawei’s range of products, in a bid to boost awareness among UK media and consumers. Better known for its B2B network products, Huawei is hoping to become a credible brand in the smartphone market

"[W] came out on top after a hard fought pitch process demonstrating a clear understanding of the technology and telecommunications industry, delivering exciting creative PR ideas for our 2013 product launches," said Jill Cooper, marketing director for Huawei Device UK and Ireland.

"W fit perfectly into our wider marketing team that we are currently appointing across creative, PR and media to help us realise our goal of becoming a top three smartphone brand by 2015."

Last year, Huawei shifted its UK corporate account to Pelham Bell Pottinger and Harvard PR. The company's global PR assignment is led by Burson-Marsteller.

comments powered by Disqus

 

 

Archive

I'm just a guy... @I'm just a guy...

What 'Right To Be Forgotten' Means For PR Agency Clients - The Holmes Report http://t.co/Vh78nY3wx4

12 minutes ago ReplyRetweetFavorite
aartishah @aartishah

The first major US deal for BlueFocus RT @holmesreport: China's BlueFocus Enters US With Fuseproject Deal http://t.co/uXIu7puLjR

6 hours ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

China's BlueFocus Enters US With Fuseproject Deal via @holmesreport | http://t.co/lA7cVKdHVY

7 hours ago ReplyRetweetFavorite
LandisCommunications @LandisCommunications

.@LandisComm is pleased to welcome several new clients. Thanks @holmesreport for highlighting our exciting news! http://t.co/bKidgzq2wR

7 hours ago ReplyRetweetFavorite
Ecuador Travel News @Ecuador Travel News

Finn Partners To Support Ecuador Global Marketing Push - The Holmes Report http://t.co/jBVNyhf0Hq

8 hours ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

UCSF Calls On Landis Communications via @holmesreport | http://t.co/n7lRs2x2EZ

8 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients