Home > News > EMEA >  Ikea UK Continues PR Search After Hiring Press Office Support 

Ikea UK Continues PR Search After Hiring Press Office Support

EMEA

Arun Sudhaman 16 May 2013

LONDON--Ikea UK is continuing its search for broader PR support after tapping Hope & Glory to handle press office duties.

The hire of Hope & Glory follows a competitive review, revealed earlier this year by the Holmes Report. The firm will support Ikea's press office and help develop the Swedish retailer's product placement programme. Hope & Glory will also work on 'corporate-to-consumer' communications and sustainability activities.

The account was previously handled by Cake, which retains social media duties. 

The Hope & Glory team will be led by managing partners Jo Carr and James Gordon-MacIntosh, who will report to Ikea UK & Ireland country communication manager Lois Blenkinsop.

Blenkinsop noted that a second pitch, to identify a PR firm that can work alongside Ikea's advertising agencies Mother and Lida, remains ongoing. Hope & Glory, said Blenkinsop, is not involved in this process.

"Hope & Glory PR will work closely with the Ikea UK PR team and stores to manage and strengthen the consumer press office in England, Wales and Scotland,’ said Blenkinsop.

Ikea currently operates 18 stores in the UK, and grew national revenues by 6.3 percent in its most recent fiscal year, to £1.23bn.

comments powered by Disqus

 

 

Archive

Yves Behar @Yves Behar

RT @smedleyus: Quick write-up on my @holmesreport #PRSummit session with @yvesbehar >> http://t.co/rOtfOcIr6h

2 hours ago ReplyRetweetFavorite
Gilad de Vries @Gilad de Vries

RT @Outbrain: “Earned media has never had a persuasion problem. The problem it has is distribution.” @jeffpyatt http://t.co/fBRkCS62ex @Hol…

3 hours ago ReplyRetweetFavorite
Lars Gronseth @Lars Gronseth

RT @noradno: Thank you @holmesreport for this wunderful recognition of "Born Again" Simulator http://t.co/ojJw3k5nJe at #SabreAwards @gamb…

3 hours ago ReplyRetweetFavorite
Maggie @Maggie

RT @nowsourcing: Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

4 hours ago ReplyRetweetFavorite
St Regis Bal Harbour @St Regis Bal Harbour

RT @nowsourcing: Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

5 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients