Holmes Report 26 Jul 2013 // 7:00PM GMT
NEW DELHI--Coca-Cola's 'Support My School' campaign has won the Platinum award for best in show at the inaugural SABRE Awards India.
The campaign, produced by Perfect Relations, took top honours over a Platinum shortlist that also included Microsoft Windows App Momentum by IPAN Hill+Knowlton Strategies; Moms For Playgrounds by P&G India with Weber Shandwick India; and, Shave or Crave by P&G India with Weber Shandwick India.
The judging panel, which included some of the Indian PR industry's biggest names, lauded the Coca-Cola campaign for its "unique strategy", which ultimately raised millions of dollars and revitalized 272 rural schools.
Elsewhere, there were Diamond SABRE Awards, awarded for excellence in PR programming in the C-Suite, for Mahindra Group (Company of the Year); IndiGo president Aditya Ghosh (CEO of the Year); P&G India and Weber Shandwick (Brand Building); Dettol and Integral PR (Reputation Management); and Westland with WizSpk (Measurement and Evaluation).
Weber Shandwick India was the night's most awarded agency, bagging five SABRE awards for work on behalf of P&G, Huawei and the Fashion Design Council of India. Four agencies each won two SABRE Awards: Integral PR, MD Niche Media Consultants, Perfect Relations and. WizSpk Communication.
Full results are listed below:
PLATINUM SABRE AWARD FOR BEST IN SHOW
Scaling Coca Cola Support My School (SMS) campaign Coca-Cola India with Perfect Relations
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
Company of the Year
Mahindra Group
CEO of the Year
Aditya Ghosh, IndiGo Airlines
The SABRE Award for Superior Achievement in Brand-Building
P&G India Shave India Movement
P&G with Corporate Voice Weber Shandwick
Certificate of Excellence: Lenovo IdeaPad Yoga
Lenovo with Text 100
The SABRE Award for Superior Achievement in Reputation Management
Dettol Antiseptic Liquid Reckitt Benckiser with Integral PR
Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
The SABRE Award for Superior Achievement in Measurement and Evaluation
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication
THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS
Marketing to Consumers (Existing Product)
Cheer for Champions
P&G India with Corporate Voice Weber Shandwick
Certificate of Excellence: Shave or Crave
P&G India with Corporate Voice Weber Shandwick
Marketing to Consumers (New Product)
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication
Certificate of Excellence: Say Ola!
Olacabs with Aim High Consulting
Business-to-Business Marketing
Vserv B2B technology campaign
Vserv.mobi with Text100 Global Communications
Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year!
Power2SME with IPAN Hill+Knowlton Strategies
Corporate Image
Moms for Playgrounds
P&G India with Corporate Voice Weber Shandwick
Certificate of Excellence: 2012 - The Year in Review
Mahindra Group
Crisis/Issues Management
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Certificate of Excellence: Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis
Uninor with Perfect Relations
Public Education
Enabling Change
Nicorette's Quitline Nicorette with The PRactice
Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation
Financial Communications
Let's Talk Money
Right Horizons with Aim High Consulting
Certificate of Excellence: Driving financial awareness among Indian urban women
HDFC Life
Employee Communications
Engaging Employees Through A Challenging Transition
Quintiles India with Quintiles Research (India)
Certificate of Excellence: Smiles To Go Before We Sleep
Flipkart with Aim High Consulting
Corporate Social Responsibility
Using Education to Bridge Barriers
Huawei Technologies with Corporate Voice Weber Shandwick
Media Relations
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants
Certificate of Excellence: Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice
Social Media Campaign
Certificate of Excellence: Tweeting a la Mode
Fashion Design Council of India with Corporate Voice Weber Shandwick
Special Event
Change the Game
Pepsi with Genesis Burson-Marsteller
Certificate of Excellence: Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller
Consumer Products/Services
Shave or Crave
P&G India with Corporate Voice Weber Shandwick
Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Entertainment
Using a mythology-based TV show to affect social change
Life OK with Perfect Relations
Food & Beverage
Scaling Coca Cola Support My School (SMS) campaign
Coca-Cola India with Perfect Relations
Certificate of Excellence: Starbucks Entry in India
Starbucks Coffee Company with Edelman India
Fashion & Beauty
Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick
Certificate of Excellence: Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller
Certificate of Excellence: Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit
Financial & Professional Services
Driving financial awareness among Indian urban women
HDFC Life
Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
Healthcare
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi India with HEAL Foundation
Industrial/Manufacturing
2012 - The Year in Review
Mahindra Group
Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year
Power2SME with IPAN Hill+Knowlton Strategies
Not For Profit
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants
Public Sector/Government
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations
Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation
Technology
Microsoft Windows App Momentum
Microsoft India with IPAN Hill+Knowlton Strategies
Certificate of Excellence: Keep Groovin'
Sennheiser with Genesis Burson-Marsteller
Travel & Leisure
The Taj Wedding Barometer
Taj Group of Hotels with Rediffusion-Edelman