Home > News > Asia Pacific >  Omnicom-Publicis Merger Creates World's Largest PR Holding Company 

Omnicom-Publicis Merger Creates World's Largest PR Holding Company

Asia Pacific, EMEA, Global, North America

Paul Holmes 28 Jul 2013

NEW YORK and PARIS—The merger of international marketing services companies Omicom and Publicis Groupe—expected to be formally announced later today— will create the largest holding of public relations businesses in the world, bringing together a roster that includes global brands including FleishmanHillard, Ketchum, MSLGroup and Porter Novelli, with a combined fee income in excess of $1.82 billion, based on numbers published as part of our Holmes Report 250 global ranking.

That’s enough for the merged business to overtake WPP, which reported public relations and public affairs fees of $1.49 billion for 2012.

The addition of MSLGroup to the Omnicom portfolio will also strengthen the group’s PR operations in the fast-growing Asia-Pacific region. While FleishmanHillard has established itself as a major player in the region over the past five years; Ketchum still lags most of its peers despite a number of acquisitions in recent years; and Porter Novelli is a minor force, except for its Shunya operation in China.

MSL, by contrast, has been on an acquisition binge in China and India, and was named our Asia-Pacific Consultancy of the Year just a few weeks ago.

MSLGroup also brings with it a serious capability in the high-end financial communications realm. It owns Kekst and Company, a perennial leader in the US mergers and acquisitions business, and international boutique CNC, as well as Publicis Consultants in Paris, JKL in the Nordics and Capital MS&L in the UK and the Middle East.

While Omnicom is a joint venture partner in Kreab Gavin Anderson, that firm rarely features among the leaders in the M&A rankings. The US-based holding company also owns Clark & Weinstock and Chlopak Schecter & Partners, both known for their public policy expertise. Public affairs is one area where MSL remains under-strength compared to many of its peers.

Other agencies in the Omnicom fold include cause branding and corporate responsibility specialist Cone and lifestyle and healthcare public relations firm Marina Maher Communications.

According to published reports, Publicis’ chairman and CEO Maurice Levy will be chairman of the merged company, with Omnicom’s John Wren (pictured) as CEO.
 

Category : General

Tags : PR agency mergers

comments powered by Disqus

 

 

Archive

Lamine Ghettas @Lamine Ghettas

RT @ActivelyDigital: New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" ht…

28 minutes ago ReplyRetweetFavorite
DigitalActivism Proj @DigitalActivism Proj

New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" http://t.co/4cEibhNzXP

40 minutes ago ReplyRetweetFavorite
Anastasia @Anastasia

RT @ICCOpr: Join us, @PRCA_UK & @holmesreport on 4 Dec for a discussion on global PR trends and opportunities in 2015 http://t.co/0gNx3CvBZ…

49 minutes ago ReplyRetweetFavorite
Chris Talago @Chris Talago

RT @ICCOpr: Join us, @PRCA_UK & @holmesreport on 4 Dec for a discussion on global PR trends and opportunities in 2015 http://t.co/0gNx3CvBZ…

58 minutes ago ReplyRetweetFavorite
Francis Ingham @Francis Ingham

RT @ICCOpr: Join us, @PRCA_UK & @holmesreport on 4 Dec for a discussion on global PR trends and opportunities in 2015 http://t.co/0gNx3CvBZ…

1 hour ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients