Home > News > EMEA >  M Booth Hires New CEO As Founder Moves To Chairman Role 

M Booth Hires New CEO As Founder Moves To Chairman Role

EMEA, Global, North America

Dale Bornstein

Aarti Shah 12 Sep 2013

NEW YORK — M Booth has hired Ketchum senior partner Dale Bornstein to lead the agency as founding CEO Margi Booth moves into a chairman role.

Booth founded the firm 28 years ago that today is about 100 people and $17 million in revenues with clients that include American Express, Unilever, GE and Google. In 2009, holding company Next 15 acquired M Booth.

Bornstein  -- a 27 year Ketchum veteran -- was tapped to lead the firm, in part, for her experience as Ketchum’s director of global practices and her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students. She also has management responsibility for Ketchum’s sports and entertainment practice.

“We’re a mid-sized firm and she’s coming from a big agency -- so there’s a lot we can learn there,” Booth said. “We also want to become more global.”

Meanwhile, Booth plans to play “a hands-on” chairman role working alongside Bornstein on the firm’s strategic direction and with key clients. M Booth managing partner Brad Rodney retired earlier this summer.

“To grow and flourish, there needs to be an infusion of new ideas,” Booth added. Bornstein will join on October 1 and both she, and Booth, will report into Next 15 CEO Tim Dyson.

Bornstein said she was attracted to M Booth’s “unique cutting edge creative” -- noting the decision to leave Ketchum after nearly three decades wasn’t taken lightly.

“It would be presumptuous for me to give you my roadmap and plan today,” Bornstein said. “For the first few weeks, I’ll be doing some fearless listening.”  

comments powered by Disqus

 

 

Archive

Kamyar Shah @Kamyar Shah

#PR Author David Meerman Scott Joins Global PR Summit Lineup: MIAMI—David Meerman Scott, online marketing expert... http://t.co/6MFtZlxEJS

4 hours ago ReplyRetweetFavorite
Rob Briggs @Rob Briggs

Every time I listen to @LiamFitz I learn - please read All You Need To Know About Internal Comms http://t.co/TVMFkWC9gc via @HolmesReport

5 hours ago ReplyRetweetFavorite
Evelyn Wittig @Evelyn Wittig

"have two ears and one mouth" All You Need To Know About Internal Communication http://t.co/GnLuOXIvpR via @HolmesReport

7 hours ago ReplyRetweetFavorite
Kamyar Shah @Kamyar Shah

#PR Industry News In Brief (September 1, 2014): NAIROBI—Corporate Talk PR has been appointed a PROI Worldwide... http://t.co/X3Vla2LewK

7 hours ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

Russian energy giant Gazprom has ended Ketchum US relationship, but Europe/Asia work continues & grows http://t.co/kCyi7csXv8

10 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Gazprom Ends Ketchum US Assignment, Europe And Asia Relationship Continues http://t.co/kgzqUpQP9S

10 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients