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The Holmes Report Names Global SABRE Winning Campaigns

Asia Pacific, EMEA, Global, North America

Holmes Report 23 Sep 2013

MIAMI—The Holmes Report’s 50 best public relations campaigns of the past year—selected from more than 4,000 entries to our SABRE Awards competitions around the world—will be honored at a gala dinner in Miami on November 13, taking place at the culmination of the second Global Public Relations Summit.

The Global SABRE Awards dinner will recognize the 50 campaigns that scored the highest marks from judges in the Americas, EMEA, Asia-Pacific and India—each of which now has its own SABRE Awards competition.

“These campaigns were outstanding in their categories, outstanding in their regions, and outstanding when measured against the vast number of entries we see in our SABRE Awards competitions around the world,” says Paul Holmes, editor and publisher of The Holmes Report and chair of the SABRE Awards judges.

“There’s no other public relations awards competition that draws nearly so many entries, and so these campaigns can truly claim to be the best of the best, showcasing excellence in consumer marketing, corporate reputation, public affairs, internal communications, financial communications, and corporate responsibility across multiple industries.”

Tickets for the Global SABRE dinner and the Global Public Relations Summit can be reserved now.

A complete list of winners follows.

MARKETING

BUSINESS TO BUSINESS MARKETING
Welcome to the New "Dot.era"—Internet Corporation of Assigned Names and Numbers with Burson-Marsteller

CONSUMER MARKETING (EXISTING PRODUCT)
One Last Chance for Twinkie-Lovers—Supervalu and Jewel-Osco with Carmichael Lynch Spong

CONSUMER MARKETING (NEW PRODUCT)
Experience: Halo for Halo 4—X Box with Edelman

INTEGRATED MARKETING
Routine is Fantastic—UN Refugee Agency (UNHCR) with Istituto Nazionale per la Comunicazione

CORPORATE REPUTATION

CORPORATE IMAGE
The Story of the New General Motors—General Motors with Weber Shandwick

CRISIS MANAGEMENT
Sinopec’s HK plastic pellets crisis management—Sinopec with Brunswick Group

EMPLOYEE COMMUNICATIONS
Plumbers Without Borders—Comfort with Prime

EXECUTIVE LEADERSHIP
Joe Echeverria: From First Time CEO to Voice of the CXO---Deloitte with MWW

ISSUES MANAGEMENT
Dell Advances Women Entrepreneurs—Dell with WPP Team Dell

ENGAGING SOCIETY

CAUSE RELATED MARKETING
Pump It Forward (7 Square Meters of Love)—Johnson & Johnson China with Vitamine

COMMUNITY RELATIONS
AT&T's "It Can Wait"—AT&T with Fleishman-Hillard

CORPORATE RESPONSIBILITY
Scaling Coca Cola Support My School Campaign—Coca-Cola with Perfect Relations

PUBLIC AFFAIRS
Can a Political Decision of One-Party Government Be Reversed?—Union Zdravotná Poistovna with Seesame Communication Experts

PUBLIC EDUCATION
"The Green Button": Forming a Culture of Energy Conservation in Russia—SPN Ogilvy

MEDIA RELATIONS

CORPORATE MEDIA RELATIONS
Mission: Transition—The Home Depot with MSLGroup

PRODUCT MEDIA RELATIONS
The Gnome Experiment—Kern & Sohn with Ogilvy Public Relations

DIGITAL AND SOCIAL

BLOGGER RELATIONS
Kobold VR100 Robotic Vacuum Cleaner—Vorwerk, Kobold Business Division with Hering Schuppener

BRANDED JOURNALISM
Skype Blog Goes from Tech to Users' Stories—Skype with Kaplow

DIGITAL CAMPAIGN
The Tailfin Election—Norwegian Airshuttle with Trigger & Kitchen

SOCIAL MEDIA CAMPAIGN
The World's Finest Job is Vacant—The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt

EXPERIENTIAL

GUERILLA MARKETING
Getcha Vibes Here—Church & Dwight/Trojan Vibrations with Edelman

PUBLICITY STUNT
Cock & Bull Pie—Charlie Bigham's with Frank PR

SPECIAL EVENT (ONGOING)
From East to West and Everywhere In Between—US Farmers & Ranchers Alliance with Ketchum

SPECIAL EVENT (SINGLE EVENT)
LeFun Run—Lenovo with BlueFocus

SPONSORSHIP
“Thank you, Mum” Olympic Games PR Activation for P&G Western Europe—P&G with H+K Strategies

MEASUREMENT

MEASUREMENT AND EVALUATION
Alcohol-Free Pregnancy—Norwegian Directorate of Health with Burson-Marsteller

SPECIALIST AUDIENCES

MARKETING TO GOVERNMENT
Telenor: Delivering Success through a Differentiated Bid Offering—Telenor with Burson-Marsteller and Mango Media

MARKETING TO MEN
Shave or Crave—P&G India with Corporate Voice Weber Shandwick

MARKETING TO WOMEN
P&G's Thank you, mom—Procter & Gamble with DeVries Global

MULTICULTURAL MARKETING
What's Your Wild Rabbit?—Moet Hennessy with Cohn & Wolfe

CONSUMER PRODUCTS

AUTOMOTIVE
An International Star, the Ford Ecosport—Ford Motor Co. with Burson-Marsteller

CONSUMER GOODS
A Global Business Leader Makes Women's Empowerment the Core—Tupperware Brands with RF Binder

CONSUMER HEALTHCARE
A Dose of Relief for Parents—Children's Advil/Pfizer Consumer Healthcare with Coyne Public Relations

FOOD AND BEVERAGE
The Great American Bacon Barter—Oscar Mayer with Olson and 360

HOUSEHOLD PRODUCTS
Depend and the Great American Try On—Depend from Kimberly Clark with Marina Maher Communications

CONSUMER SERVICES

FINANCIAL SERVICES
DNB: Best Bank for Young Families—DNB ASA with Gambit Hill+Knowlton Strategies

RETAIL
The Launch of Shwopping—M&S with Unity

TRAVEL AND TOURISM
Tourism British Columbia 2012—Tourism British Colombia with Citizen Optimum

INDUSTRY

ENERGY AND NATURAL RESOURCES
BP Team USA: Winning Over Fans in a Post Gulf World—BP with Ogilvy Public Relations

INDUSTRIAL
The ITT Way—ITT Corporation with Gagen MacDonald

MANUFACTURING
Pulse of Interpipe: Presenting the Unique Electric Steel-Melting Mill—Interpipe with Mainstream Communication

REAL ESTATE
A Window Into the Presidency—Marvin Windows and Doors with Fast Horse

TRANSPORTATION
Get Ahead of the Games—Transport for London and Olympic Delivery Authority with M&C Saatchi


TECHNOLOGY

CONSUMER ELECTRONICS
Samsung Smart Cameras: The Perfect Anti-Endorsement—Samsung with The Red Consultancy

TECHNOLOGY
Elevating Lenovo's Corporate Image—Lenovo Asia Pacific with Text 100 Global Communications

TELECOMMUNICATIONS
Campaigning for a Step-Change in Our Reputation—O2 (Telefónica UK) with Blue Rubicon

NON-CORPORATE

ACADEMIC INSTITUTIONS
Global Conversation—USC with APCO Worldwide

ASSOCIATIONS
Beer Defence—Slovakia´s Association of Small Independent Breweries with Dynamic Relations

GOVERNMENT AGENCIES
Chengdu Pambassador—Chengdu City with Ogilvy Public Relations

NOT FOR PROFIT ORGANIZATIONS
Skin Cancer Prevention: An Annual Battle for Access to Information—Sociedade Brasileira de Dermatologia with Approach Comunicação Integrada

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