LONDON—Google has hired Ogilvy PR to help it build a stronger presence with UK consumers, the Holmes Report can reveal.
It is understood that the search giant selected Ogilvy PR following a pitch that featured at least two other PR firms. The initial project is for three months, although — given that Google rarely taps outside PR counsel — Ogilvy and the other pitching firms will be hoping the process leads to further opportunities.
While Google already has a strong corporate and public affairs operation, it is thought that the company is seeking to engage with UK consumers on a more emotional level.
The assignment, accordingly, is expected to involve a greater focus on consumer and lifestyle media, in a bid to better communicate how Google's products — such as search, Google+, maps, video and voice — benefit the everyday lives of consumers.
The move comes as Google steps up consumer marketing activity in its largest international market. The company hired a UK marketing head last year, in a bid to drive growth of its key consumer products.
Ogilvy PR already works with Google in France, a relationship that produced the Cannes Lions-winning 'Same Sex Marriage' campaign.
Google did not respond to request for comment as this story went live, while Ogilvy PR representatives declined to comment.