LOS ANGELES—Sitrick And Company has added six executives to its Los Angeles office and expanded its global digital practice under Brian Glicklich.

Seth Lubove, an award-winning journalist who previously served as a bureau chief, associate editor and reporter at Bloomberg, Forbes and the Wall Street Journal, has joined the Los Angeles office of Sitrick as a member of the firm. 

Brian Glicklich, who has been with the firm for 10 years, has been named chair of its global digital practice and a member of the management committee of the firm. Glicklich has developed and implemented digital strategies for the campaign that the firm’s client Roy Disney ran against Michael Eisner and the defense of Patricia Dunn, former chair of HP when she was wrongly accused of and indicted for “spying” on HP’s board.

The firm has also added eight new executives to its digital practice, including six additional new hires. Eric Carr has been promoted to director of digital oversight and Chris Eklund has been promoted to manager and project lead.