Holmes Report 07 Apr 2014 // 9:25AM GMT
LONDON—Creative and thought leadership work by Ketchum and Ogilvy Public Relations has earned those firms four In2 SABREs, which recognize Insight+Innovation and will be presented during our first European In2 Summit, which will take place at King’s Place in London on May 20, the same day as the Diamond/Gold SABRE Award dinner.
Several other firms earned multiple In2 awards (formerly the Silver SABREs for Content Creation), including London’s Threepipe (which will take home three awards), and Burson-Marsteller, Hill+Knowlton Strategies, Norway’s Trigger, the UK’s Unity, and social media monitoring service Commetric (two each).
Trophies will be presented during a lunch at the In2 Summit. Tickets for the Summit can be obtained online.
A complete list of winners and runners-up follows:
ANNUAL REPORT
Winner:
25 Years of Food History
Danish Crown with CZOO
EVENT CATEGORIES
LIVE EVENTS
Winner:
Rentokil The World's First Pop-up Pestaurant
Rentokil with Brands2Life
Certificates of Excellence:
#CC24 - Comedy Central 24h Marathon
Comedy Central with MSLGROUP Stockholm
Relaunching Europe: Our Alternative Vision for the Future
S&D with Burson-Marsteller
The World's Biggest Interactive Tablet Rocks Trafalgar Square
Microsoft with 3 Monkeys
Xbox One Launch
Xbox with Daniel J. Edelman
MARKETING BUZZ
Winner:
The Unbranded Launch
Volvo with Jung Relations
Certificates of Excellence:
Illuminating the Benefits of the Nokia Lumia
Cohn & Wolfe
Laughing Buddha
Rituals with Coebergh Communicatie & PR
Measure of Pleasure
Beyond Dark with Ogilvy Public Relations / London
Sweat for Water
UNICEF and Gothia Cup with Deportivo
SPONSORSHIPS
Winner:
The Swedish National Clean River Championship
Fortum with Garbergs and Springtime
Certificates of Excellence:
adidas Tribes
adidas with Jung Relations and The Viral Company
Dance like Beyoncé
Pepsi with Cohn & Wolfe Stockholm
Green Marathon PR Support
Sberbank of Russia with CROS
SteelSeries
SteelSeries with Geelmuyden.Kiese
INSIDER EVENTS AND AWARDS
Winner:
Getting Straight to The Point
Novo Nordisk with Biosector2
Certificates of Excellence:
adidas Casa da Copa (House of World Cup)
adidas with Lieblingsagentur GmbH
The Big Book Award
Non-profit Partnership "Centre for the Support of Russian Literature" with CROS
The Festival That Became a Community - Romanian Design Week
The Institute with Public Relations People SRL and Daescu Bortun Olteanu
International Summit of Business Think Tanks- How Companies Are Changing the World?
Institut de l'Entreprise with Burson-Marsteller i&e
EANED MEDIA
MEDIA (BROADCAST/PRINT)
Winner:
Slime Watch
Bayer/Advocate with markettiers4dc Group of Companies and Pegasus
Certificates of Excellence:
Dance like Beyoncé
Pepsi with Cohn & Wolfe Stockholm
From "No Story Potential" to Dedicated Issue
LUKOIL with CROS
O2 Recycle's "Big UpCycle"
O2 with Hope&Glory
Safe@Heart
AstraZeneca with Ketchum Raad Middle East
DIGITAL INFLUENCE – SUBJECT MATTER EXPERTS
Winner:
Le Social Detour
Citroën with Edelman
Certificates of Excellence:
Austrian Butchers versus McDonald's - A David versus Goliath Story in the Digital Age
Wirtschaftskammer Niederösterreich, Landesinnung der Lebensmittelgewerbe, Berufszweig der Fleischer with Ketchum Publico
Buzzing Compeed Out
Johnson&Johnson with WOM - Word-of-Mouth Marketing Agency
ESTABLISHING AN IT SECURITY THOUGHT LEADER
EUROSECURE with MSLGROUP Stockholm
RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity
DIGITAL INFLUENCE – MEDIA
Winner:
Hyundai Fuel Cell Farm
Hyundai with Unity
PERSUAVIVE CONTENT
Winner:
Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.
Certificates of Excellence:
<<DON'T SPOIL YOUR EYESIGHT>> / General Public Campaign
French Ophthalmologists Trade Association (Syndicat National des Ophtalmologistes de France) with Hopscotch
Engaging Media on Male Sexual Dysfunction and Treatment
Menarini Belgium with MSLGROUP Brussels
First Solar's Middle East Sunrise
First Solar with Weber Shandwick MENA
Teddies with a Mission
Novartis Vaccines and Diagnostics with Ketchum Pleon GmbH
GENERATED CONTENT – EARNED
Winner:
Project Patty - The Burger That Will Change the World
Maastricht University with Ogilvy Public Relations / London
Certificates of Excellence:
Hyundai Fuel Cell Farm
Hyundai with Unity
Marketing to Men - Christmas Tinner
GAME Retail Ltd with MHP Communications
New Light on Old Masters
Philips with FleishmanHillard
Polish language is A-E
Polish Academy of Sciences with Ogilvy Public Relations Warsaw
BRAND JOURNALISM/OWNED CONTENT
OWNED MEDIA PROPERTIES
Winner:
British Airways - Taking 4.5 Million Fans on a Unique Journey
British Airways with Social@Ogilvy
Certificates of Excellence:
Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.
Inspire #00
Ketchum Pleon
The Launch of Baileys Chocolat Luxe
Baileys (Diageo) with Unity
Predicting Eurovision with Big Data
Microsoft with Weber Shandwick
SOCIAL MEDIA PRESENCE
Winner:
Boehringer Ingelheim: The World Leader in Healthcare Social Media
Boehringer Ingelheim with Ogilvy HealthPR
Certificates of Excellence:
100k in 100 Days
NHS Blood and Transplant with The Red Consultancy
I Love Mon Lit (I Love My Bed)
Association Pour la Literie (APL) with Cohn & Wolfe Paris
IAMS Confirms That the UK Internet Is Populated By Animal Lovers!
P&G Iams with MSLGROUP London
London Fashion Week SS14 #SecretReporter
TONI&GUY Hair Meets Wardrobe with Daniel J Edelman
MICROSITE, WEBSITE, PORTAL, APPS
Winner:
"Born Again" Simulator
The Norwegian Agency of Development Cooperation (Norad) with Gambit Hill+Knowlton Strategies
Certificates of Excellence:
Andrei's Country
Petrom with Webstyler
chegg.net - From a Small B2B Specialist to Austria's Number One Platform for Insurance Advisory Service
Selsa Intelligence AG with The Skills Group
GDF SUEZ Corporate Website Recast
GDF SUEZ with tequilarapido
Upwardly Mobile
Simyo with LEWIS PR
DIGITAL NEWSROOMS
Winner:
Digital Newsroom
Mo Ibrahim Foundation - Digital Campaign for Africa with Portland
Certificates of Excellence:
Digital News Agency
TVC Group
Digital Press Pack
Pernod Ricard Travel Retail with Focus PR
DIGITAL VIDEO
Winner:
Child Internet Safety
AVG Technologies with Waggener Edstrom
Certificates of Excellence:
Contraception Education Campaign
Bayer with H+K Strategies Athens
The Launch of Baileys Chocolat Luxe
Baileys (Diageo) with Unity
Rebooting a Legend - Vidal Sassoon
P&G with Ketchum
The Way I Roll
Thule with Jung Relations
NON-VIDEO BROADCAST
Winner:
Clean Your Mind
Electrolux AB with Prime
Certificates of Excellence:
#CC24 - Comedy Central 24h Marathon
Comedy Central with MSLGROUP Stockholm
ESTABLISHING AN IT SECURITY THOUGHT LEADER
EUROSECURE with MSLGROUP Stockholm
SEARCH ENGINE OPTIMIZATION/CONTENT SYNDICATION
Winner:
Search Engine Optimization/Content Syndication
London Loves Business with Threepipe
SPONSORED MEDIA
SPONSORED CONTENT/NATIVE ADVERTISING - CONSUMER
Winner:
KODAK Travel Guide
Kodak Alaris with Ketchum Pleon GmbH
Certificates of Excellence:
Catch Steve Angello
MTV with Deportivo
The Way I Roll
Thule with Jung Relations
PRODUCT PLACEMENT
Winner:
SILHOUETTE: LITE STYLE COMMUNITY
SILHOUETTE with Inforpress
Certificates of Excellence:
Dance like Beyoncé
Pepsi with Cohn & Wlfe Stockholm
The Miami Beach Diet: Making a Destination a Lifestyle Choice
Greater Miami Convention & Visitors Bureau with Four Communications
PUBLIC SERVICE ANNOUCEMENT
Winner:
"Born Again" Simulator
The Norwegian Agency of Development Cooperation (Norad) with Gambit Hill+Knowlton Strategies
OTHER ADVERTISING
Winner:
4MUSIC 'FREE MUSIC TELLY'
4MUSIC with Threepipe
RESEARCH, ANALYTICS AND INSIGHTS
RESEARCH FOR PR - B2B
Winner:
Predicting Eurovision with Big Data
Microsoft with Weber Shandwick
Certificates of Excellence:
A Nation of Serial Switchers: Understanding That Good Customer Service Pays NewVoiceMedia with Opinion Matters
Analysis of Online Comments (BEO®)
LLORENTE & CUENCA
Native Advertising: Revolutionising Marketing Communications
Hexagram with Spada Limited
Technology on the High Street
Omnico Group with Firefly Communications
RESEARCH FOR PR - CONSUMER
Winner:
Engaging Media on Male Sexual Dysfunction and Treatment
Menarini Belgium with MSLGROUP Brussels
Certificates of Excellence:
From Overlooked Brand to 'Go To' Media Resource Thanks to Kapaza Consumeter
Kapaza.be with Ketchum
Launching London's Newest Neighbourhood
East Village with W
Loving Touch Matters
GlaxoSmithKline with MSLGROUP POLAND
Measure of Pleasure
Beyond Dark with Ogilvy Public Relations / London
RESEARCH ANALYTICS FOR CAMPAIGN PLANNING
Winner:
Identifying Influencers in the Natural Gas Conversation to Inform Communications Planning
Oil Major with Commetric
Certificates of Excellence:
Most Innovative Agency Team
Unity
APCO's TradeMarks Study Of Trade Association Effectiveness
APCO Insight, EurActiv & National Journal with APCO Worldwide
Virgin Media Hotlist
Virgin Media with GolinHarris
Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.
MEASUREMENT OR AFTER-ACTION REPORTING
Winner:
Dementia Awareness: "Have the conversation"
The Norwegian Directorate of Health with Burson-Marsteller Oslo
Certificates of Excellence:
APCO's TradeMarks Study Of Trade Association Effectiveness
APCO Insight, EurActiv & National Journal with APCO Worldwide
Media Influencer Index
Opinion Matters with Opinion Matters
RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity
Shwoppers Not Keepers
M&S with Unity
INSIGHTS PRODUCT OR SERVICE - VENDOR
Winner:
Influencer Network Analysis
Commetric
INSIGHTS PRODUCT OR SERVICE - AGENCY
Winner:
Building a Social Data Analytics Tool
Hotwire - Listening Post with Hotwire
Certificate of Excellence:
SPIEF Index
EY with Ketchum Maslov
CREATIVE PRODUCT
BRANDING AND IDENTITY
Winner:
Remix our Future
Heineken with iris Worldwide
Certificates of Excellence:
125 Years of Food History
Danish Crown with CZOO
As Good As Gold: The U.S. Launch of MAGNUM Gold?!
MAGNUM Ice Cream – Unilever with GolinHarris
Lolz Not Trolls
vInspired with Unity
RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity
GAMIFICATION/USER-GENERATED CONTESTS
Winner:
Complications Combat
Boehringer Ingelheim and Eli Lilly and Company with Ogilvy HealthPR
Certificates of Excellence:
The BunBump
Pågen with Prime
Naughty or Nice?
Lindt Sweden with Jung Relations and Your Majesty
SAPPHIRE rozGRYwka
SAPPHIRE Technology with SAROTA PR
Share Your Now
Samsung with Weber Shandwick
VISUAL STORYTELLING – INFOGRAPHIC
Winner:
Know Blood Give Blood - National Blood Week
NHS Blood and Transplant with The Red Consultancy
Certificates of Excellence:
100k in 100 Days
NHS Blood and Transplant with The Red Consultancy
European Chief Communications Officer Survey
Ketchum/ Ketchum Pleon with Ketchum Pleon GmbH
QlikView Where Do CEOs Come From
QlikView with Brands2Life
RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity
VISUAL STORYTELLING – SOCIAL IMAGES
Winner:
Teddies with a Mission
Novartis Vaccines and Diagnostics with Ketchum Pleon GmbH
Certificates of Excellence:
Launch Xbox One
Xbox with Daniel J. Edelman
Loving Touch Matters
GlaxoSmithKline with MSLGROUP POLAND
McDonald's. Mcplay for Christmas
McDonald's Denmark with Geelmuyden Kiese Denmark
vInspired Live
vInspired with Unity
PR MANAGEMENT EXCELLENCE AWARDS
BEST AGENCY WEBSITE
Winner:
Best Agency Website
Trigger AS
Certificates of Excellence:
Best Agency Website
Bell Pottinger
Best Agency Website
Pegasus
BEST AGENCY BLOG/EDITORIAL PLATFORM
Winner:
Best Agency Blog
Ketchum
INNOVATOR OF THE YEAR - AGENCY
Winner:
Trigger - Innovator of the Year
Trigger AS
Certificates of Excellence:
Driver's Seat
TRACCS
Innovator of the Year - Agency
The Juice Academy with Tangerine PR
MOST INNOVATIVE AGENCY/TEAM - PR/COMMUNICATIONS/SOCIAL
Winner:
Most Innovative Agency
Blue Rubicon
Certificates of Excellence:
How Innovative Thinking and Courageous Campaigns Have Driven Fame and Fortune for W
W
Most Innovative Agency
Pegasus
Most Innovative Agency Team
Unity
Weber Shandwick Technology
Weber Shandwick
MOST INNOVATIVE AGENCY/TEAM – DIGITAL/INTEGRATED
Winner:
Most Innovative Agency (Digital/Integrated)
Threepipe
Certificates of Excellence:
Deportivo - Most Innovative Agency
Deportivo
Trigger - Innovator of the Year
Trigger AS
MOST INNOVATIVE AGENCY/TEAM – CONTENT CREATION/SYNDICATION
Winner:
Most Innovative Agency Team
Unity
MOST INNOVATIVE AGENCY/TEAM – IN-HOUSE TEAM
TTNET - MOST INNOVATIVE IN HOUSE TEAM
TTNET
PR AGENCY EMPLOYEE COMMUNICATIONS
Winner:
Why Good Mojo Is Key to Our Great Success
Cirkle
Certificates of Excellence:
Making Brands2Life a Great Place to Work
Brands2Life
TRACCS Exchange
TRACCS
PR AGENCY EMPLOYEE PROGRAM
Winner:
Driver's Seat
TRACCS
Certificates of Excellence:
PR Agency Citizenship
Ketchum
PR Agency Citizenship - A Year to be Proud Of
Tangerine PR
PR AGENCY MARKETING
Winner:
Agency Marketing
Ketchum
Certificates of Excellence:
#appletreebytes
Apple Tree Communications S.L.
“A New Vision for Internal Communication: Getting People Together!”
Observatório de Comunicação Interna e Identidade Corporativa with Inforpress
From Cold to Warm Leads: Building PR Agency Thought Leadership with Content Marketing
AC-Sanafor Oy
Twiplomacy
Burson-Marsteller
THOUGHT LEADERSHIP IN PR
Winner:
The Power of Purpose
Burson-Marsteller
Certificates of Excellence:
AUTHENTIC BRANDS: FROM TRANSPARENCY TO FULL DISCLOSURE
Cohn & Wolfe
d+i LLORENTE & CUENCA: Sharing is Power
LLORENTE & CUENCA
Edelman Trust Barometer 2014
Edelman with Daniel J. Edelman
European Chief Communications Officer Survey
Ketchum/ Ketchum Pleon with Ketchum Pleon GmbH