Home > News > EMEA >  Ogilvy PR Lands Global BP Assignment 

Ogilvy PR Lands Global BP Assignment

EMEA, Global, North America

Arun Sudhaman 01 Jul 2014

LONDON—BP has handed Ogilvy PR a major multi-market brief as the energy giant prepares for an upcoming retail launch.

The Holmes Report understands that BP selected Ogilvy PR following a competitive review that featured at least three other global PR firms.

The exact nature of the retail launch remains unclear, but Ogilvy has been tasked with a wide-ranging global consumer PR brief that is expected to cover multiple markets. Sources familiar with the situation noted that there is considerable sensitivity surrounding launch plans.

BP's retail division includes its 18,000-strong global service station network, along with biofuel, LPG, motor oil and lubricant products. 

BP has a long-term relationship with Ogilvy & Mather, which has also included numerous assignments with Ogilvy PR. Most recently, for example, Ogilvy handled the social media response to BP's Deepwater Horizon crisis, and oversaw PR for its 2012 London Olympics sponsorship.

BP's corporate agency is Brunswick, and the oil and gas giant also retains numerous consumer shops on a local market basis around the world. 

It is understood that pitches for the seven-figure assignment took place in London last month, led by BP's retail marketing team. 

BP representatives did not respond to request for comment as this story went live. Ogilvy PR declined to comment.

comments powered by Disqus

 

 

Archive

Raul Lopez @Raul Lopez

RT @holmesreport: Unity And Ogilvy PR Retain Top Spots In 2014 Global Creative Ranking http://t.co/XTZotwaxLV http://t.co/OGmdWyy7bH

44 minutes ago ReplyRetweetFavorite
Sarah Kulman @Sarah Kulman

RT @bluechillie: Why doing the right thing makes good business sense http://t.co/gUxIdkf5Vd @holmesreport @BCorpANZ @CCRESnet #SocialGood #…

1 hour ago ReplyRetweetFavorite
Mark Paterson @Mark Paterson

RT @bluechillie: Why doing the right thing makes good business sense http://t.co/gUxIdkf5Vd @holmesreport @BCorpANZ @CCRESnet #SocialGood #…

1 hour ago ReplyRetweetFavorite
LUNG FORCE @LUNG FORCE

RT @LungAssociation: Senior Execs from @JNJNews @LungAssociation @Telefonica Join Summit Lineup http://t.co/DZxetv1XSh via @HolmesReport (H…

2 hours ago ReplyRetweetFavorite
Graham White @Graham White

We at Ogilvy PR retain top spot in 2014 Global Creative Ranking http://t.co/9NSQ0AufRv via @HolmesReport

2 hours ago ReplyRetweetFavorite
Katie FitzPatrick @Katie FitzPatrick

RT @Hello_Unity: Utterly delighted! Unity ranked (for the 2nd year in a row) the most creative PR agency in the WORLD!! @holmesreport http:…

2 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients