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AgroTech Foods And Weber Shandwick Take Top Honours At SABRE Awards South Asia

Asia Pacific, Global

Holmes Report 26 Jul 2014

NEW DELHI—AgroTech Foods took home the Platinum award for Best in Show at the 2014 SABRE Awards South Asia, for the company's Poshan campaign by Weber Shandwick.

The campaign, which succesfully grew the peanut butter category by addressing the nutrition needs of children, beat out strong competition from a considerably improved field of contenders, in a show that attracted double the number of entries as last year's inaugural competition.

The other finalists for Best in Show were 'Soldier for Women' by DeVries Global for P&G India; 'Viva Zippo' by Weber Shandwick for Zippo; 'Increasing awareness to vote with the youth' by  Avian Media for MTV -Viacom 18; and, 'Largest Laundry Lesson' by Madison Communications for Ariel.

All told, Weber Shandwick led all agencies with six Gold SABRE Awards, ahead of Perfect Relations which took home four. Other multiple winners were Edelman (three) and Avian Media (three), while a number of firms scored two Golds.

In the Diamond SABRE Awards category, which recognise public relations excellence in the C-suite, two Company of the Year trophies were handed out. Mahindra won Global in recognition of its worldwide brand-building efforts, while Procter & Gamble was recognised for its consistent campaign excellence in South Asia.

WINNERS

PLATINUM SABRE AWARD FOR BEST IN SHOW 
Poshan, Weber Shandwick India, AgroTech Foods

DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE    

Company of the Year
Global: Mahindra Group
South Asia: Procter & Gamble India

The Sabre Award for Superior Achievement in Brand-Building   
Largest Laundry Lesson, Madison Communications, Ariel from Procter & Gamble

Certificate of Excellence: Datsun GO Launch,  Adfactors PR, Nissan Motor India Private Limited

The Sabre Award for Superior Achievement in Reputation Management   
Converting BIG RISK into BIG OPPORTUNITY, The Windows XP End of Support Campaign, IPAN Hill+Knowlton Strategies, Microsoft India

Certificate of Excellence: Scaling Coca-Cola Support My School Campaign, Perfect Relations, Coca-Cola

The Sabre Award for Superior Achievement in Measurement & Evaluation   
From Ring to Crown: A Cinderella story of an Indian smart gadget MD NICHE MEDIA CONSULTANTS RHL Vision-Start Up Village, Kochi 

GOLD SABRE AWARDS: GEOGRAPHIC 

South/Southeast Asia (led from from a South Asian country)  
Certificate of Excellence: The Metamorphosis of Employee Communications at HP in the Asia Pacific region, Edelman, Hewlett-Packard 

GOLD SABRE AWARDS: PRACTICE AREAS

Marketing to Consumers (Existing Product)   
Lice Negative to Life Positive, Perfect Relations, Marico

Certificate of Excellence: Gillette India - Shaved is Bathed, DeVries Global, P&G India

Marketing to Consumer (New Product)   
Creating Demand For A Product With Zero Talkability, Perfect Relations, Marico

Certificate of Excellence: Re-emergence of LIC Nomura Mutual Fund, Adfactors PR, LIC Nomura Mutual Fund

Business-to-Business Marketing   
Thank Your Teacher, Weber Shandwick India, Pearson India

Certificate of Excellence: Position Graduate Management Admission Test (GMAT) as 'the preferred test' to pursue management education in India and abroad, Avian Media, Graduate Management Admission Council (GMAC)

Corporate Image   
Soldier for Women, DeVries Global, P&G India

Certificate of Excellence: Switch2Green Campaign, Adfactors PR, Racold Thermo

Certificate of Excellence: Everywhere TV, Weber Shandwick India, Tata Sky

Crisis/Issues Management   
Re-emergence of LIC Nomura Mutual Fund, Adfactors PR, LIC Nomura Mutual Fund 

Certificate of Excellece: Viva Zippo - Making a Lifestyle Statement, Weber Shandwick India, Zippo

Public Affairs/Government Relations   
Poshan, Weber Shandwick India, AgroTech Foods

Public Education   
Increasing awareness to vote with the youth,  Avian Media, MTV -Viacom 18

Certificate of Excellence: Taking anxiety out of cross-country remittances through consumer education, Adfactors PR, Xpress Money Services

Financial Communications   
G2P Project, Advantage Services, IFC-World Bank

Certificate of Excellence: Retirement Planning Campaign, Ketchum Sampark, Max Life Insurance

Employee Communications   
The Metamorphosis of Employee Communications at HP, Edelman India, Hewlett-Packard 

Corporate Social Responsibility   
Poshan, Weber Shandwick India, AgroTech Foods

Certificate of Excellence: Scaling Coca-Cola Support My School Campaign, Perfect Relations, Coca-Cola

Media Relations   
Datsun GO Launch, Adfactors PR, Nissan Motor India

Certificate of Excellence: Beam Global Reputation Management, Integral PR, Beam Global

Certificate of Excellence: Right Horizons - The Money Expert, Aim High Consulting, Right Horizons

Digital Campaign   
Mumbai In A New Light, Avian Media, Philips 

Certificate of Excellence: Europe Whenever You're Ready, Integral PR, European Union Tourism Commission

Social Media Campaign   
HP Ink Advantage Printers: Imaginate!, Edelman India, Hewlett-Packard India

Certificate of Excellence: Mumbai In A New Light, Avian Media, Philips 

Special Event   
Increasing awareness to vote with the youth, Avian Media, MTV -Viacom 18

Certificate of Excellence: Changing The Reputation Of The World's Second Largest Auto Exhibition, Perfect Relations, Society of Indian Automobile Manufacturers

GOLD SABRE AWARDS: INDUSTRY SECTORS

Consumer Products/Services   
Largest Laundry Lesson, Madison Communications, Ariel from Proctor & Gamble

Certificate of Excellence: Switch2Green Campaign, Adfactors PR, Racold Thermo CE

Industrial/Manufacturing   
Ford Ecosport - The Launch Of A Gamechanger, Genesis Burson-Marsteller, Ford India

Food and Beverage   
Poshan, Weber Shandwick India, AgroTech Foods

Certificate of Excellence: Vermilion Chef Search, MSLGROUP in India, Vermilion Restaurant
Certificate of Excellence: Saffola Masala Oats, 20:20 MSL, Marico

Fashion and Beauty   
Viva Zippo - Making a Lifestyle Statement, Weber Shandwick India, Zippo

Certificate of Excellence: Old Spice: Smell Mantastic, IPAN Hill+Knowlton Strategies, Procter & Gamble India
Certificate of Excellence: Creating Demand For A Product With Zero Talkability In India, Perfect Relations, Marico

Healthcare   
Certifcate of Excellence: Fight Dengue For Payal, Edelman India, SC Johnson
Certificate of Excellence: Lice Negative To Life Positive, Perfect Relations, Marico

Technology   
HP Ink Advantage Printers: Imaginate!,  Edelman India, Hewlett-Packard India

Certificate of Excellence: Converting Big Risk into Big Opportunity-The Windows XP End of Support Campaign, IPAN Hill+Knowlton Strategies, Microsoft India

Travel and Leisure   
Launch of GVK Mumbai International Airport Terminal T2, IPAN Hill+Knowlton Strategies, GVK Mumbai International Airport

Certificate of Excellence: Singapore Diaries, MSLGROUP in India, Singapore Tourism Board

Financial and Professional Services   
Using Personal Trials And Social Media Engagement To Change Market Perceptions, Perfect Relations, American Express

Certificate of Excellence: Taking anxiety out of cross-country remittances through consumer education, Adfactors PR, Xpress Money Services
Certificate of Excellence: Thank Your Teacher, Weber Shandwick India, Pearson India

Associations   
Democratising Fashion Through New Media, Weber Shandwick India, Fashion Design Council of India

Certificate of Excellence: Indian Angel Network - Putting Angel Investors on the Map, Genesis Burson-Marsteller, Indian Angel Network  CE

Not for Profit   
Save the Doctor, Perfect Relations, Association of Healthcare Providers (India)

Certificate of Excellence: Pinki goes to Wimbledon, Edelman India, Smile Train

Media, Arts & Entertainment   
Bringing real-time narration to Indian television, Genesis Burson-Marsteller, COLORS, Viacom18

Certificate of Excellence: Increasing awareness to vote with the youth  Avian Media, MTV -Viacom 18

Category : General

Tags : SABRE Awards South Asia

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