Home > News > EMEA >  WeChat Hires Wag-Ed To Support South Africa Growth 

WeChat Hires Wag-Ed To Support South Africa Growth

EMEA, Global

Arun Sudhaman 28 Jul 2014

JOHANNESBURG—Fast-growing messaging app WeChat has hired Waggener Edstrom to drive its PR strategy in South Africa.

The app, which is owned by China's Tencent, is being backed by media giant Naspers in South Africa. After launching in the country last year, WeChat has already reached 5% mobile penetration and is aiming to crack double-digits within the next year. 

In common with China, where it has more than 350m users, WeChat is also planning to build a strong brand offering in South Africa, and is currently working with companies such as CliffCentral, Hungry Lion, and Dream School SA.

“The WeChat brand relies on out-of-the-box thinking – Waggener Edstrom understands this," said Brett Loubser, head of WeChat Africa. "We’re confident that they will help us grow our user base and tell the WeChat story in an exciting, engaging and exceptional way."

Wag-Ed account director Patricia McClelland said the firm would use content marketing across broadcast, print and digital channels to tell the WeChat story. “Consumer-focused wins like these are crucial as they help us attract new talent and brands.”

comments powered by Disqus

 

 

Archive

Paulette Dalgliesh @Paulette Dalgliesh

We are thrilled to be on the @holmesreport annual ranking of creative excellence list.

3 hours ago ReplyRetweetFavorite
APCO Worldwide @APCO Worldwide

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

12 hours ago ReplyRetweetFavorite
Detroit City @Detroit City

Arizona Cardinals' goal is to play winning football from the 1st snap ...: http://t.co/XQAiK3uJg8

17 hours ago ReplyRetweetFavorite
Social Media CEOs @Social Media CEOs

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

22/11/2014 ReplyRetweetFavorite
Evan Kraus @Evan Kraus

Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

22/11/2014 ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients