Home > News > EMEA >  WeChat Hires Wag-Ed To Support South Africa Growth 

WeChat Hires Wag-Ed To Support South Africa Growth

EMEA, Global

Arun Sudhaman 28 Jul 2014

JOHANNESBURG—Fast-growing messaging app WeChat has hired Waggener Edstrom to drive its PR strategy in South Africa.

The app, which is owned by China's Tencent, is being backed by media giant Naspers in South Africa. After launching in the country last year, WeChat has already reached 5% mobile penetration and is aiming to crack double-digits within the next year. 

In common with China, where it has more than 350m users, WeChat is also planning to build a strong brand offering in South Africa, and is currently working with companies such as CliffCentral, Hungry Lion, and Dream School SA.

“The WeChat brand relies on out-of-the-box thinking – Waggener Edstrom understands this," said Brett Loubser, head of WeChat Africa. "We’re confident that they will help us grow our user base and tell the WeChat story in an exciting, engaging and exceptional way."

Wag-Ed account director Patricia McClelland said the firm would use content marketing across broadcast, print and digital channels to tell the WeChat story. “Consumer-focused wins like these are crucial as they help us attract new talent and brands.”

comments powered by Disqus




Eleanor Pierce @Eleanor Pierce

Consumers See Relationships With Brands As One-Sided http://t.co/0DwtaWtJ0r via @HolmesReport

35 minutes ago ReplyRetweetFavorite
Scott Allison @Scott Allison

RT @AllisonPR: We are thrilled to be on the @holmesreport annual ranking of creative excellence list. http://t.co/A9bmSInkkk

1 hour ago ReplyRetweetFavorite
China Business News @China Business News

Interel Opens Beijing Office, Appoints Mark Pinner To Grow China Business - The Holmes Report http://t.co/Ff4leabhgn

4 hours ago ReplyRetweetFavorite
Erin Johnson @Erin Johnson

You wouldn't think "creativity" would have a role in #PR but according to this article, it does: http://t.co/Cm3AqsWeMY #Comm223

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients