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PRSummit: ‘The Dawn Of Corporate Purpose Enlightenment’

Aarti Shah
29 Oct 2014

Many of the most successful companies now have a social purpose embedded into their values.

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PRSummit: ‘Earned Media Has A Distribution Problem’

Aarti Shah
29 Oct 2014

Earned media should be integrated with distribution and amplification networks to extend the content’s reach and shelf-life.

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PRSummit: How To Create A Mass Movement

Paul Holmes
29 Oct 2014

Companies can learn from nonprofits, government agencies and even passionate individuals when it comes to creating a mass movement.

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PRSummit: 'Trust The People, Not The Brand'

Aarti Shah
29 Oct 2014

Millennials put more trust in their fellow consumers than in brands.

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PRSummit: CEOs May Not Be The Best Placed To Address Reputation Deficit

Paul Holmes
29 Oct 2014

In developed markets, corporations are increasingly viewed with suspicion, and need to address concerns that they do not act in the public interest.

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PRSummit: 'Design Is A Form Of Communication That Everyone Can Understand'

Arun Sudhaman
29 Oct 2014

Design is a way for companies to communicate their ideas, particularly at a time of rapid change, delegates heard at the Global PR Summit today.

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PRSummit: Six Rules To Make Music Sponsorship Work For Your Brand

Arun Sudhaman
29 Oct 2014

There are six key principles that brands should be aware of if they hope to capitalise on the passion that consumers have for music.

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PRSummit: Global Consumers Value Authenticity Over Innovation

Aarti Shah
29 Oct 2014

Consumers value authentic communications from brands, even higher than brand appeal and popularity.

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PR Summit: ‘Comedy Is The Art of Masterful Empathy’

Aarti Shah
28 Oct 2014

As brands look to comedy to connect with consumers, tapping into the creative process and empathy are key.

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PRSummit: Companies Have a Political Persona Whether They Like It Or Not

Paul Holmes
28 Oct 2014

Companies have a political identity whether they like it or not—but they need to make sure that their actions are both authentic to their own brand.

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PRSummit: Fear The Biggest Barrier To Realtime Marketing

Arun Sudhaman
28 Oct 2014

Companies must radically change their internal cultures if they hope to benefit from the realtime marketing era.

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PRSummit: In Business As In Politics, Words Matter

Paul Holmes
28 Oct 2014

Communicators need to use words that focus on the lives a problems of ordinary people, not on the strengths and capabilities of their own organizations.

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PRSummit: Social Media Magnifies Risks For Sports Brands

Arun Sudhaman
28 Oct 2014

Social media has raised the risks for sports brands, even as it has enabled marketers to better tap into the passion of sports fans around the world.

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PRSummit: Games Create Levels Of Engagement Most Marketers Can Only Dream Of

Paul Holmes
28 Oct 2014

Games provide a level of engagement that many people around the world are unable to find at school, at work, or in their real-world communities.

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PRSummit: Millennials Want To Know How Companies Are Solving Social Problems

Paul Holmes
28 Oct 2014

The millennial generation care less about corporate philanthropy and big cash donations, and more about how corporations are solving social problems.

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PR Summit: 'Agency Leaders Have Two Jobs: Quench Thirst And Put Out Fires'

Aarti Shah
28 Oct 2014

Independent PR firms must be willing to make investments in talent that the publicly-traded agencies cannot match.

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PRSummit: Succession Planning Should Begin On Day One

Paul Holmes
27 Oct 2014

PR agency principals need to start thinking about succession planning the day they open their doors.

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PRSummit: 'PR People Best Placed To Deliver Cultural Insights'

Arun Sudhaman
27 Oct 2014

The PR world's ability to glean cultural insights will prove pivotal in its battle for big data supremacy, delegates heard at today's Global PR Summit.

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Citizen Names Mark Cater To Lead EMEA

Arun Sudhaman
27 Oct 2014

Citizen has hired former MHP corporate head Mark Cater as its first EMEA MD, as the consumer firm eyes expansion across the region.

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Most Agency CEOs Have Identified Future Leaders, Few Have Formal Plans

Paul Holmes
26 Oct 2014

The majority (80 percent) of independent public relations agency principals have identified the next generation of leaders at their firms.

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EMEA News In Brief (October 27, 2014)

Holmes Report
26 Oct 2014

New people at APCO, InterNations, hanover; new business for Ruder Finn, Buman Media; SPN partners with TheNewsMarket.

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Industry News In Brief (October 27, 2014)

Holmes Report
26 Oct 2014

Eric Mower acquires New York's Middleton & Gendron; public affairs veterans launch DC-based firm; Reputation Institute receives new funding.

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Interel Opens Beijing Office, Appoints Mark Pinner To Grow China Business

Holmes Report
24 Oct 2014

Interel has opened an office in Beijing headed by former Lenovo communications executive Mark Pinner.

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WeWork Selects Bite As First UK PR Agency

Holmes Report
23 Oct 2014

UK work space network WeWork has kicked off its expansion beyond the US and hired Bite to oversee public relations in the UK.

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3Q 2014: IPG PR Revenues Up Double-Digits

Arun Sudhaman
22 Oct 2014

Revenues from Interpublic Group's PR firms, which include Weber Shandwick and Golin, showed double-digit growth in the third quarter of this year.

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Cision Follows Up Vocus Merger By Acquiring Gorkana

Holmes Report
22 Oct 2014

Cision has followed up its merger with Vocus by acquiring UK media intelligence player Gorkana.

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From Olympic Champions To Movement Makers, Outside Experts Enhance Global PR Summit

Holmes Report
20 Oct 2014

PR pros will have the chance to learn from experts in a variety of disciplines—from Olympic athletes to NGO execs to professionals in data and analytics.

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Unity And Ogilvy PR Retain Top Spots In 2014 Global Creative Ranking

Arun Sudhaman
20 Oct 2014

Unity and Ogilvy PR have retained the top spots in the Holmes Report's third annual ranking of creative excellence in the PR industry.

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Grayling Hires H+K's Pia Grahn To Lead Nordics

Holmes Report
20 Oct 2014

Pia Grahn has departed H+K Strategies to become CEO of Grayling's presence in the Nordics.

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Senior Execs From J&J, American Lung Association, Telefonica Join Summit Lineup

Holmes Report
20 Oct 2014

Industry leaders from the Americas, Europe, Africa and Asia have joined the lineup of speakers and panelists at the third Global Public Relations Summit.

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Ann Wool Named President Of Ketchum Sports & Entertainment

Holmes Report
19 Oct 2014

Ketchum has promoted Ann Wool to president of Ketchum Sports & Entertainment, and also formalized a hub in London.

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EMEA News In Brief (October 20, 2014)

Holmes Report
19 Oct 2014

New services from Interel, Pretty Green; new people at Exposure, Golin, Brands2Life, H+K; a new office for markettiers4dc; a new partnership for 23/7.

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Colgate-Palmolive Names Solski B-M To Lead PR Across CEE

Arun Sudhaman
17 Oct 2014

Colgate-Palmolive has hired Solski Burson-Marsteller to lead a network of agencies across Central and Eastern Europe.

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Primark Seeks PR Counsel To Help Improve Reputation

Arun Sudhaman
17 Oct 2014

UK retailer Primark is seeking an agency for public relations counsel as it attempts to improve its reputation amid concerns over its supply chain practices.

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Ogilvy PR Hires Lara Leventhal, Eulogy Names New MD

Arun Sudhaman
16 Oct 2014

Ogilvy PR has hired Eulogy's Lara Leventhal to the newly-created role of deputy MD at its London office.

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Expanding Opower Names Comms Leadership And Rethinks Agency Lineup

Arun Sudhaman
15 Oct 2014

Opower, the software provider that helps reduce energy bills, has named new comms leadership in the US and Europe as it steps up expansion.

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Analysis: Ogilvy PR Puts Faith In Stuart Smith's Turnaround Skills

Arun Sudhaman
14 Oct 2014

Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touch to the firm’s US operations.

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Social Media Analysis: Bisphenol A Controversy Continues Unabated

Holmes Report
13 Oct 2014

The controversy surrounding the use of the chemical compound bisphenol A (BPA) in plastic food packaging continues unabated.

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Top Industry Entrepreneurs Headline Independent PR Firm Forum In Miami

Holmes Report
13 Oct 2014

Some of the most successful entrepreneurs in the public relations business will be on stage in Miami to share their secrets.

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EMEA News In Brief (October 13, 2014)

Holmes Report
12 Oct 2014

New people at Weber Shandwick, Vodafone, CNC, APCO, Kwittken; new business for Solski BM, Marlin, Schwartz, Instinctif, Escapade.

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BuzzFeed’s Will Hayward: ‘Campaigns Need Content To Have An Impact’

Paul Holmes
11 Oct 2014

BuzzFeed and its media partners now see more traffic coming from social media sites such as Facebook than from search engines such as Google.

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Kelly Holmes Brings In Ex-WagEd Execs For Comms Support

Holmes Report
10 Oct 2014

The Dame Kelly Holmes Trust has hired A House Called Alice, a new firm formed by ex-WagEd executives, to provide communications support in the UK.

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Walmart's Deisha Barnett Among Senior Communicators At Global Summit

Holmes Report
10 Oct 2014

Walmart senior director of corporate communications Deisha Barnett is the latest addition to the lineup at the third Global Public Relations Summit.

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Finn Partners Acquires European Tech Specialist Johnson King

Paul Holmes
09 Oct 2014

Finn Partners is continuing its international expansion with the acquisition of Johnson King, a UK-based technology specialist.

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Matt Neale Takes On Leadership Role At Golin New York

Arun Sudhaman
09 Oct 2014

Golin international president Matt Neale is to relocate to New York to help grow the firm's presence in that market.

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Huntsworth Chairman Lord Myners Exits After 6 Months

Holmes Report
09 Oct 2014

Huntsworth chairman Lord Myners has abruptly resigned after just six months in the role.

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Gambit H+K Names New CEO In Norway

Holmes Report
09 Oct 2014

Gambit Hill+Knowlton Strategies has named Gaute Engbakk as CEO in Norway.

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Next15 Grows Revenue By 5%, Acquires Content Agency

Holmes Report
07 Oct 2014

Next15 has announced a revenue increase of 6% for its 2014 fiscal year, and inked a deal to acquire content agency Story Worldwide.

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Tesla's Simon Sproule Joins Aston Martin As CMO

Holmes Report
07 Oct 2014

Simon Sproule is leaving Tesla after several months as head of comms and marketing to join luxury car maker Aston Martin as CMO.

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Prince Charles Press Secretary Lands Top Job At Weber Shandwick

Holmes Report
06 Oct 2014

Weber Shandwick has hired Patrick Harrison, former press secretary at Clarence House and St James Palace, to a senior role in London.

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Archive

Alicia Stetzer @Alicia Stetzer

RT @playmakeralan: Team @KetchumPR wins @holmesreport #PRSummit social simulation. Our plays? Baits and Fiats. Thanks @Polpeo http://t.co/C…

30 minutes ago ReplyRetweetFavorite
Jennifer Janson @Jennifer Janson

'CEOs may not be best to address reputation deficit' via @holmesreport. I disagree. Behaviour is led from the top. http://t.co/w6ynVWWTc0

35 minutes ago ReplyRetweetFavorite
SheSpeaksInc @SheSpeaksInc

PRSummit: 'Trust The People, Not The Brand' http://t.co/QoFu53EvYA via @holmesreport #PRSA #PublicRelations

1 hour ago ReplyRetweetFavorite
Hayley McLaughlin @Hayley McLaughlin

RT @playmakeralan: Team @KetchumPR wins @holmesreport #PRSummit social simulation. Our plays? Baits and Fiats. Thanks @Polpeo http://t.co/C…

2 hours ago ReplyRetweetFavorite
Content Marketing @Content Marketing

PRSummit: 'Earned Media Has A Distribution Problem' - The Holmes Report http://t.co/glwBd476j2

2 hours ago ReplyRetweetFavorite