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Client Conversation

Reality Bites

Vedanta's Senjam Raj Sekhar

Can a new social media campaign rehabilitate Vedanta Resources' reputation?

New Agency, New Strategy

Gillette's Damon Jones

Gillette's comms director explains his decision to switch agencies and says the PR industry struggles with the challenge of being "brand strategists".

The Case For Corporate Affairs

Kraft's Perry Yeatman

Perry Yeatman’s experience at Kraft is a signal reminder of the potency of a strategic, overarching public relations vision.

Lessons From The Cargill Recall

Mike Fernandez

There are no excuses for a poor crisis response, says Cargill's Mike Fernandez amid the second-biggest meat recall in US history.

"Hoteliers often ask us to re-evaluate reviews"

Hotels.com's Taylor Cole

Taylor Cole is director of public relations and social media at Hotels.com, the Expedia website that recently launched a major new marketing campaign.

Singapore Airlines’ Social Media Debut

Nicholas Ionides

After facing a backlash from its website relaunch earlier this year, Singapore Airlines has finally decided to dip its toes into social media.

"Storage is sexy"

NetApp's Jodi Baumann

As senior director of corporate communications at NetApp, Jodi Baumann is charged with - in her own words - “making storage sexy”.

What Does Engagement Mean?

Fast Company's Christine Osekoski

Christine Osekoski is publisher of Fast Company, the business magazine that focuses on innovation.

“You don’t wake up and become intercultural.”

GE's Frank Farnel

One of Europe's most experienced practitioners explains why local politics is more important than ever and where agencies need to improve.

The Singapore Inc Specialist

Temasek's Stephen Forshaw

As head of communications at Singapore-owned investment firm Temasek, Stephen Forshaw takes on one of Asia’s toughest PR assignments.

“Local communities want respect”

Sergio Giacomo

Sergio Giacomo is communications chief of Brazilian mining giant Vale, dubbed the “biggest company you have never heard of” by The Economist.

“The topic of Microsoft vs Google is irresistible”

Frank X. Shaw

As corporate VP of corporate communications at Microsoft, Frank X. Shaw has one of the biggest PR jobs on the planet.

I Felt Like a Fish Out of Water at Microsoft

Simon Sproule

Simon Sproule stunned the PR world when he departed his role as Microsoft’s global comms chief after just five months, and returned to Renault-Nissan.

Oil Industry Communications Became "Surrealistic"

Bjorn Edlund

The former Shell communications chief acknowledges that the oil industry got ahead of itself in communicating its commitment to renewables and sees BP

10 Questions for Philip Dewhurst of Gazprom

Paul Holmes

I am attracted to industries where I think professional communications can make a difference, and this was certainly the case in n nuclear, where we s

10 Questions for Bjorn Edlund of Shell

Paul Holmes

"From late 1995 Shell reinvented its philosophy and praxis for external relations with a single-minded determination to learn from these experiences a