Paulo Marinho
The head of corporate communications at Itaú Unibanco discusses the challenges of taking a Brazilian brand global.
Read More
|
Visage's Neil Cohen
Neil Cohen, VP of marketing at Visage, is using content to help the mobility solutions company close deals.
Read More
|
Arrow's Richard Kylberg
Arrow's corporate comms chief is determined to give the $21bn electronics company a stronger identity.
Read More
|
Ken Shuman
Trulia's PR head Ken Truman explains how he built a breaking news organizations within a corporate blog -- all while bringing comms in-house.
Read More
|
APP's Aida Greenbury
Asia Pulp and Paper's public relations head discusses how NGO engagement resulted in the company's landmark pledge to halt deforestation.
Read More
|
VTB Capital's Olga Podoinitsyna
VTB Capital’s global head of marketing and communications discusses how the bank’s ‘soft power’ approach is changing perceptions of Russia.
Read More
|
Rocket Internet's Andreas Winiarski
At Rocket Internet, Andreas Winiarski must attempt to improve perceptions of a company that is often criticised for lacking transparency.
Read More
|
Avaya's Stacey Torman
Torman discusses the benefits of an old-school approach and why The Karate Kid and The Godfather are the two most important movies for comms pros.
Read More
|
Uniqlo's Aldo Liguori
Aldo Liguori is determined to build a stronger narrative for a Japanese company that is now the world’s fourth-largest apparel retailer.
Read More
|
Telefónica Digital’s David Nicholas
The Telefónica Digital comms chief wants to transform perceptions of his massive Spanish parent company.
Read More
|
Better Place's Joe Paluska
Joe Paluska traded in a successful agency career to become VP of global communications and policy at Better Place in 2008.
Read More
|
ITT's Jenny Schiavone
ITT last year opted to split into three separate companies, a process that posed a communications challenge of considerable complexity to CCO Jenny Sc
Read More
|
Google MENA's Maha Abouelenein
Maha Abouelenein discusses Google’s role in the Arab Spring, and explains how social media is transforming political communication in the Middle East.
Read More
|
Vedanta's Senjam Raj Sekhar
Can a new social media campaign rehabilitate Vedanta Resources' reputation?
Read More
|
Gillette's Damon Jones
Gillette's comms director explains his decision to switch agencies and says the PR industry struggles with the challenge of being "brand strategists".
Read More
|
Kraft's Perry Yeatman
Perry Yeatman’s experience at Kraft is a signal reminder of the potency of a strategic, overarching public relations vision.
Read More
|
Mike Fernandez
There are no excuses for a poor crisis response, says Cargill's Mike Fernandez amid the second-biggest meat recall in US history.
Read More
|
Hotels.com's Taylor Cole
Taylor Cole is director of public relations and social media at Hotels.com, the Expedia website that recently launched a major new marketing campaign.
Read More
|
Nicholas Ionides
After facing a backlash from its website relaunch earlier this year, Singapore Airlines has finally decided to dip its toes into social media.
Read More
|
NetApp's Jodi Baumann
As senior director of corporate communications at NetApp, Jodi Baumann is charged with - in her own words - “making storage sexy”.
Read More
|
Fast Company's Christine Osekoski
Christine Osekoski is publisher of Fast Company, the business magazine that focuses on innovation.
Read More
|
GE's Frank Farnel
One of Europe's most experienced practitioners explains why local politics is more important than ever and where agencies need to improve.
Read More
|
Temasek's Stephen Forshaw
As head of communications at Singapore-owned investment firm Temasek, Stephen Forshaw takes on one of Asia’s toughest PR assignments.
Read More
|
Sergio Giacomo
Sergio Giacomo is communications chief of Brazilian mining giant Vale, dubbed the “biggest company you have never heard of” by The Economist.
Read More
|
Frank X. Shaw
As corporate VP of corporate communications at Microsoft, Frank X. Shaw has one of the biggest PR jobs on the planet.
Read More
|
Simon Sproule
Simon Sproule stunned the PR world when he departed his role as Microsoft’s global comms chief after just five months, and returned to Renault-Nissan.
Read More
|
Bjorn Edlund
The former Shell communications chief acknowledges that the oil industry got ahead of itself in communicating its commitment to renewables and sees BP
Read More
|
Paul Holmes
I am attracted to industries where I think professional communications can make a difference, and this was certainly the case in n nuclear, where we s
Read More
|
Paul Holmes
"From late 1995 Shell reinvented its philosophy and praxis for external relations with a single-minded determination to learn from these experiences a
Read More
|