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CMO Spotlight

“Authenticity is an overused word”

Four Seasons' Elizabeth Pizzinato

Four Seasons SVP of marketing and communications Elizabeth Pizzinato discussed the brand's $18m website relaunch with the Holmes Report.

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“We don’t hide the fact that there are some issues”

Tourism Mexico's Gerardo Llanes

Gerardo Llanes is the man charged with luring visitors back to Mexico.

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Lunch with Lord Carter

Alcatel-Lucent's Stephen Carter

It has been two years since Stephen Carter left the UK Government, following a turbulent period that included a stint as Gordon Brown’s strategy chief

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“The only way to build a consumer brand is to be relevant to the youth”

Lenovo's David Roman

One year ago, Lenovo pulled off something of a coup when it hired David Roman to become its chief marketing officer.

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“In the past, we lived on the reputation of the big launch”

Steve Walker

Sony Ericsson's new marketing chief explains why the traditional importance of the big product launch is being eroded.

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Is PR Set for a Bigger Share of the Marketing Mix?

Brian Perkins

Public relations is set to play a greater role in the marketing mix, according to industry leaders at the Cannes Lions Advertising Festival, despite i

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