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Creative Lens

"PR Firms Need More Artistry"

McCann Melbourne's John Mescall

The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas.

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"We're masters at using a tiny budget"

Red Bull's Erica Valenti

Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative.

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sarahjane @sarahjane

proud of @KetchumPR! Ketchum, Weber Shandwick, Edelman Lead Americas SABRE Nominations via @HolmesReport

11 minutes ago ReplyRetweetFavorite
CommsCEE @CommsCEE

RT @rvobrien: If journalists have a narrow view of #publicrelations, then PR needs to step up!-

20 minutes ago ReplyRetweetFavorite
Murali @ Murali

PR must entrench the org imo - Why it should be part of the (legal) decision-making process |

37 minutes ago ReplyRetweetFavorite
abualwan.allawi @abualwan.allawi

RT @BHWatch: #Bahrain Retains Bell Pottinger For Lucrative Global PR Mandate.

38 minutes ago ReplyRetweetFavorite