The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas.
Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative.
> Global PR - Industry Growth Surges To 11% in 2013
> Top 10 - Edelman,Weber Shandwick,Then Daylight
> Fast Movers - UK Firms Lead Industry Growth
> Trends -Optimism Up As Marketers Increase Spend
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How creativity can overcome public relations' biggest hurdles: http://t.co/K8y8xvw1sZ