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Creative Lens

"PR Firms Need More Artistry"

McCann Melbourne's John Mescall

The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas.

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"We're masters at using a tiny budget"

Red Bull's Erica Valenti

Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative.

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Emi=) @Emi=)

RT @idesuku: RT @DIGIBLE: "The smartest people are always outside the organization" http://t.co/Hlkl7sOicO #Innovation

1 hour ago ReplyRetweetFavorite
DIGIBLE @DIGIBLE

RT @idesuku: RT @DIGIBLE: "The smartest people are always outside the organization" http://t.co/Hlkl7sOicO #Innovation

1 hour ago ReplyRetweetFavorite
DIGIBLE @DIGIBLE

RT @InnovationDean: "The smartest people are always outside the organization ... We need to work in networked ways" http://t.co/5IIhb9IVYR

1 hour ago ReplyRetweetFavorite
Mitzi Montoya @Mitzi Montoya

"The smartest people are always outside the organization ... We need to work in networked ways" http://t.co/5IIhb9IVYR #Innovation @DIGIBLE

2 hours ago ReplyRetweetFavorite
SVSnapshot @SVSnapshot

70% of global consumers see relationships with brands as one sided via Edelman's brandshare study http://t.co/BvPukWaaaB via @holmesreport

2 hours ago ReplyRetweetFavorite
idesuku @idesuku

RT @DIGIBLE: "The smartest people are always outside the organization" http://t.co/Hlkl7sOicO #Innovation

3 hours ago ReplyRetweetFavorite