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Creative Lens

"PR Firms Need More Artistry"

McCann Melbourne's John Mescall

The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas.

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"We're masters at using a tiny budget"

Red Bull's Erica Valenti

Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative.

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Claudine Moore @Claudine Moore

Congrats @Ogilyvy what a great client and brand to have! | #Twitter Centralises Asia-Pacific #PR With #Ogilvy http://t.co/8Cpzxfc1S1 #PRNews

16 minutes ago ReplyRetweetFavorite
Robert Burnie @Robert Burnie

Microsoft Reviews India PR Duties: GURGAON—Microsoft is reviewing PR duties in India, putting incumbent firm I... http://t.co/0PyxXlNLYC

1 hour ago ReplyRetweetFavorite