The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas.
Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative.
> Global PR - Industry Growth Surges To 11% in 2013
> Top 10 - Edelman,Weber Shandwick,Then Daylight
> Fast Movers - UK Firms Lead Industry Growth
> Trends -Optimism Up As Marketers Increase Spend
The 2014 Innovator 2515 October 2014
BuzzFeed’s Will Hayward: ‘Campaigns Need Content To Have An Impact’11 October 2014
Edelman, United Entertainment Group Ink Joint Venture8 October 2014
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Interel Opens Beijing Office, Appoints Mark Pinner To Grow China Business - The Holmes Report http://t.co/Ff4leabhgn
You wouldn't think "creativity" would have a role in #PR but according to this article, it does: http://t.co/Cm3AqsWeMY #Comm223
The Role of Creativity In #PublicRelations http://t.co/HsILS3Rrdc
RT @michtodd: Karen Quintos from Dell included in 2014 Innovator 25 #Iwork4Dell http://t.co/XFedGm7PPN
Congrats to my man @philgomes being named to the @holmesreport 2014 Innovator 25 #smartguy http://t.co/UIezeOfU4P
RT @glennaronow: How creativity can overcome public relations' biggest hurdles: http://t.co/K8y8xvw1sZ