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Digital Briefing

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Nestle's Pete Blackshaw

Nestle's global digital chief Pete Blackshaw is transforming the consumer giant's approach to online communication.

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Confidence Man

Stephen Waddington

Ketchum EMEA's new head of social media tells the Holmes Report why the PR industry risks irrelevance.

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"Social media customer service has been a complete failure"

Citi's Frank Eliason

Citi's Frank Eliason explains why companies get customer service wrong, and why monitoring companies are “all hype.”

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Digital Dragons, Elephants and Tigers

Zaheer Nooruddin

Burson-Marsteller's Zaheer Nooruddin discusses the challenges facing the development of a social media industry in Asia.

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The Social Business Index

Jeff Dachis

Earlier this week, Dachis Group launched the Social Business Index, an ambitious real-time attempt to rank companies by social media prowess.

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Exploring The UK Social Media Census

Simon Sanders

Lansons head of digital Simon Sanders explores findings from the firm's 'social media census'.

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Tooling Up For The Influence Era

Karla Wachter

As the understanding of influence in the digital world evolves, so too does the rise of tools focused on this area.

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What Is Twitter’s Biggest Reputation Challenge?

Raymond Nasr

Raymond Nasr is the former director of executive communications at Google, and has played an advisory role for Twitter since its 2006 launch.

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“Digital is the Barometer of Culture”

Bonin Bough

Ahead of SXSW, Bonin Bough talks to the Holmes Report about the development of his role at Pepsico, and offers plenty of advice for the industry.

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Facebook EMEA Strategy Chief: Brands Still Nervous About Social Media


In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo

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Brands Still Nervous About Social Media

Trevor Johnson

In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo

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“Social media is still in test mode”

Jonathan Nelson

Jonathan Nelson became CEO of Omnicom Digital last year, reporting directly to Omnicom Group CEO John Wren in New York.

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“A digital department is somewhat preposterous”

Ben Edwards

Ben Edwards departed his role as publisher of Economist.com earlier this year to move to a newly-created position as VP of digital strategy and develo

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PR Industry Not Ready for Niche Social Networks

Brian Solis

High-profile digital comms expert Brian Solis believes that Twitter's new promoted tweets function is set to rapidly shift the way organisations can e

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McDonald's: "How Do We React To Our Critics?"

Rick Wion

Rick Wion (@rdublife) became McDonald’s first director of social media when he departed GolinHarris earlier this year. He tells the Holmes Report why

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Seven Hills @Seven Hills

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Marketing Sheffield @Marketing Sheffield

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Kamau Ken @Kamau Ken

RT @hk_canada: Congrats! RT@holmesreport: #SABREawards Best in Show Winner "Born Again" Simulator -Norwegian Agency of Development Cooperat…

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Nancy-Elizabeth @Nancy-Elizabeth

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H+K Canada @H+K Canada

Congrats! RT@holmesreport: #SABREawards Best in Show Winner "Born Again" Simulator -Norwegian Agency of Development Cooperation w/ @gambithk

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