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Client Conversation

Reality Bites Vedanta's Senjam Raj Sekhar Can a new social media campaign rehabilitate Vedanta Resources' reputation?... Read More	New Agency, New Strategy Gillette's Damon Jones Gillette's comms director explains his decision to switch agencies and says the PR industry struggles with the challenge of being "brand strategists".... Read More
The Case For Corporate Affairs Kraft's Perry Yeatman Perry Yeatman’s experience at Kraft is a signal reminder of the potency of a strategic, overarching public relations vision.... Read More	Lessons From The Cargill Recall Mike Fernandez There are no excuses for a poor crisis response, says Cargill's Mike Fernandez amid the second-biggest meat recall in US history.... Read More
"Hoteliers often ask us to re-evaluate reviews" Hotels.com's Taylor Cole Taylor Cole is director of public relations and social media at Hotels.com, the Expedia website that recently launched a major new marketing campaign.... Read More	Singapore Airlines’ Social Media Debut Nicholas Ionides After facing a backlash from its website relaunch earlier this year, Singapore Airlines has finally decided to dip its toes into social media.... Read More
"Storage is sexy" NetApp's Jodi Baumann As senior director of corporate communications at NetApp, Jodi Baumann is charged with - in her own words - “making storage sexy”.... Read More	What Does Engagement Mean? Fast Company's Christine Osekoski Christine Osekoski is publisher of Fast Company, the business magazine that focuses on innovation.... Read More
“You don’t wake up and become intercultural.” GE's Frank Farnel One of Europe's most experienced practitioners explains why local politics is more important than ever and where agencies need to improve.... Read More	The Singapore Inc Specialist Temasek's Stephen Forshaw As head of communications at Singapore-owned investment firm Temasek, Stephen Forshaw takes on one of Asia’s toughest PR assignments.... Read More
“Local communities want respect” Sergio Giacomo Sergio Giacomo is communications chief of Brazilian mining giant Vale, dubbed the “biggest company you have never heard of” by The Economist.... Read More	“The topic of Microsoft vs Google is irresistible” Frank X. Shaw As corporate VP of corporate communications at Microsoft, Frank X. Shaw has one of the biggest PR jobs on the planet.... Read More
I Felt Like a Fish Out of Water at Microsoft Simon Sproule Simon Sproule stunned the PR world when he departed his role as Microsoft’s global comms chief after just five months, and returned to Renault-Nissan.... Read More	Oil Industry Communications Became "Surrealistic" Bjorn Edlund The former Shell communications chief acknowledges that the oil industry got ahead of itself in communicating its commitment to renewables and sees BP... Read More
10 Questions for Bjorn Edlund of Shell Paul Holmes "From late 1995 Shell reinvented its philosophy and praxis for external relations with a single-minded determination to learn from these experiences a... Read More	10 Questions for Philip Dewhurst of Gazprom Paul Holmes I am attracted to industries where I think professional communications can make a difference, and this was certainly the case in n nuclear, where we s... Read More

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CMO Spotlight

“Authenticity is an overused word” Four Seasons' Elizabeth Pizzinato Four Seasons SVP of marketing and communications Elizabeth Pizzinato discussed the brand's $18m website relaunch with the Holmes Report.... Read More	“We don’t hide the fact that there are some issues” Tourism Mexico's Gerardo Llanes Gerardo Llanes is the man charged with luring visitors back to Mexico.... Read More
Lunch with Lord Carter Alcatel-Lucent's Stephen Carter It has been two years since Stephen Carter left the UK Government, following a turbulent period that included a stint as Gordon Brown’s strategy chief... Read More	“The only way to build a consumer brand is to be relevant to the youth” Lenovo's David Roman One year ago, Lenovo pulled off something of a coup when it hired David Roman to become its chief marketing officer.... Read More
“In the past, we lived on the reputation of the big launch” Steve Walker Sony Ericsson's new marketing chief explains why the traditional importance of the big product launch is being eroded.... Read More	Is PR Set for a Bigger Share of the Marketing Mix? Brian Perkins Public relations is set to play a greater role in the marketing mix, according to industry leaders at the Cannes Lions Advertising Festival, despite i... Read More

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Digital Briefing

Digital Dragons, Elephants and Tigers Zaheer Nooruddin Burson-Marsteller's Zaheer Nooruddin discusses the challenges facing the development of a social media industry in Asia.... Read More	The Social Business Index Jeff Dachis Earlier this week, Dachis Group launched the Social Business Index, an ambitious real-time attempt to rank companies by social media prowess.... Read More
Exploring The UK Social Media Census Simon Sanders Lansons head of digital Simon Sanders explores findings from the firm's 'social media census'.... Read More	Tooling Up For The Influence Era Karla Wachter As the understanding of influence in the digital world evolves, so too does the rise of tools focused on this area.... Read More
What Is Twitter’s Biggest Reputation Challenge? Raymond Nasr Raymond Nasr is the former director of executive communications at Google, and has played an advisory role for Twitter since its 2006 launch.... Read More	“Digital is the Barometer of Culture” Bonin Bough Ahead of SXSW, Bonin Bough talks to the Holmes Report about the development of his role at Pepsico, and offers plenty of advice for the industry.... Read More
Facebook EMEA Strategy Chief: Brands Still Nervous About Social Media In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo... Read More	Brands Still Nervous About Social Media Trevor Johnson In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo... Read More
“Social media is still in test mode” Jonathan Nelson Jonathan Nelson became CEO of Omnicom Digital last year, reporting directly to Omnicom Group CEO John Wren in New York.... Read More	“A digital department is somewhat preposterous” Ben Edwards Ben Edwards departed his role as publisher of Economist.com earlier this year to move to a newly-created position as VP of digital strategy and develo... Read More
PR Industry Not Ready for Niche Social Networks Brian Solis High-profile digital comms expert Brian Solis believes that Twitter's new promoted tweets function is set to rapidly shift the way organisations can e... Read More	McDonald's: "How Do We React To Our Critics?" Rick Wion Rick Wion (@rdublife) became McDonald’s first director of social media when he departed GolinHarris earlier this year. He tells the Holmes Report why ... Read More

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Profile

Cultural Revolution

Olivier Fleurot

The MSLGroup CEO's diverting Twitter stream is not the only thing that sets him apart from his peers....
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War With Gloves On

Miles Young

The PR industry is increasingly a target for the adman's restless intelligence....
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