Client Conversation

'Communications Is About Being Human'

Greylock's Elisa Schreiber

Elisa Schreiber joined Greylock Partners as VP of marketing in January 2014, coming from digital entertainment giant Hulu....
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'Social Enterprise Can Reform Our Reputation'

Matt Young

Lloyds Banking Group corporate affairs director Matt Young believes a commitment to social enterprise can help the bank rebuild its reputation....
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Mobile First

Tencent's SY Lau

Tencent's online media president believes that the rise of WeChat demonstrates how marketing must change in the mobile era....
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'Social Good'

Dan Moriarty

Dan Moriarty’s, director of digital strategy at Hyatt Hotels, philosophy around social business involves rewarding the good....
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Net Promoter

Andre Manning

Philips communications chief Andre Manning has emerged as one of the most eloquent advocates for a more cohesive PR measurement system....
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Reputation Revival

HSBC's Pierre Goad

HSBC co-head of group communications Pierre Goad believes that some banks are tackling reputation issues much better than others....
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Zen Master

Twitter's Gabriel Stricker

For Twitter's Gabriel Stricker the decision to keep the PR around its IPO in-house is an extension of a philosophy that underpins the team he’s built....
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Intelligent Design

Mattias Rådström

Electrolux's VP of social media and PR is seeing strong returns from a smart design-focused content initiative....
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Billion-Dollar Brand

Roll Global's Rob Six

Rob Six oversees PR at Roll Global, a billion-dollar consumer holding company that you’ve probably never heard of....
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Challenger Brand

Nokia's Susan Sheehan

Nokia's comms head is hoping that a more humble, underdog mentality will help return the mobile giant to a position of dominance....
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Brazil's Moment

Paulo Marinho

The head of corporate communications at Itaú Unibanco discusses the challenges of taking a Brazilian brand global....
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The Sales Vehicle

Visage's Neil Cohen

Neil Cohen, VP of marketing at Visage, is using content to help the mobility solutions company close deals....
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Untold Story

Arrow's Richard Kylberg

Arrow's corporate comms chief is determined to give the $21bn electronics company a stronger identity....
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Tearing It Down, Building It Up

Ken Shuman

Trulia's PR head Ken Truman explains how he built a breaking news organizations within a corporate blog -- all while bringing comms in-house....
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Great Expectations

APP's Aida Greenbury

Asia Pulp and Paper's public relations head discusses how NGO engagement resulted in the company's landmark pledge to halt deforestation....
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Soft Power Play

VTB Capital's Olga Podoinitsyna

VTB Capital’s global head of marketing and communications discusses how the bank’s ‘soft power’ approach is changing perceptions of Russia....
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Prepare For Lift Off

Rocket Internet's Andreas Winiarski

At Rocket Internet, Andreas Winiarski must attempt to improve perceptions of a company that is often criticised for lacking transparency....
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Business, Not Personal

Avaya's Stacey Torman

Torman discusses the benefits of an old-school approach and why The Karate Kid and The Godfather are the two most important movies for comms pros....
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Tokyo Rising

Uniqlo's Aldo Liguori

Aldo Liguori is determined to build a stronger narrative for a Japanese company that is now the world’s fourth-largest apparel retailer....
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“We are looking to surprise people”

Telefónica Digital’s David Nicholas

The Telefónica Digital comms chief wants to transform perceptions of his massive Spanish parent company....
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Growing Pains

Better Place's Joe Paluska

Joe Paluska traded in a successful agency career to become VP of global communications and policy at Better Place in 2008....
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Change Agent

ITT's Jenny Schiavone

ITT last year opted to split into three separate companies, a process that posed a communications challenge of considerable complexity to CCO Jenny Sc...
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"The barrier of fear has been broken"

Google MENA's Maha Abouelenein

Maha Abouelenein discusses Google’s role in the Arab Spring, and explains how social media is transforming political communication in the Middle East....
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Reality Bites

Vedanta's Senjam Raj Sekhar

Can a new social media campaign rehabilitate Vedanta Resources' reputation?...
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New Agency, New Strategy

Gillette's Damon Jones

Gillette's comms director explains his decision to switch agencies and says the PR industry struggles with the challenge of being "brand strategists"....
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The Case For Corporate Affairs

Kraft's Perry Yeatman

Perry Yeatman’s experience at Kraft is a signal reminder of the potency of a strategic, overarching public relations vision....
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Lessons From The Cargill Recall

Mike Fernandez

There are no excuses for a poor crisis response, says Cargill's Mike Fernandez amid the second-biggest meat recall in US history....
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"Hoteliers often ask us to re-evaluate reviews"

Hotels.com's Taylor Cole

Taylor Cole is director of public relations and social media at Hotels.com, the Expedia website that recently launched a major new marketing campaign....
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Singapore Airlines’ Social Media Debut

Nicholas Ionides

After facing a backlash from its website relaunch earlier this year, Singapore Airlines has finally decided to dip its toes into social media....
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"Storage is sexy"

NetApp's Jodi Baumann

As senior director of corporate communications at NetApp, Jodi Baumann is charged with - in her own words - “making storage sexy”....
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What Does Engagement Mean?

Fast Company's Christine Osekoski

Christine Osekoski is publisher of Fast Company, the business magazine that focuses on innovation....
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“You don’t wake up and become intercultural.”

GE's Frank Farnel

One of Europe's most experienced practitioners explains why local politics is more important than ever and where agencies need to improve....
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The Singapore Inc Specialist

Temasek's Stephen Forshaw

As head of communications at Singapore-owned investment firm Temasek, Stephen Forshaw takes on one of Asia’s toughest PR assignments....
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“Local communities want respect”

Sergio Giacomo

Sergio Giacomo is communications chief of Brazilian mining giant Vale, dubbed the “biggest company you have never heard of” by The Economist....
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“The topic of Microsoft vs Google is irresistible”

Frank X. Shaw

As corporate VP of corporate communications at Microsoft, Frank X. Shaw has one of the biggest PR jobs on the planet....
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I Felt Like a Fish Out of Water at Microsoft

Simon Sproule

Simon Sproule stunned the PR world when he departed his role as Microsoft’s global comms chief after just five months, and returned to Renault-Nissan....
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Oil Industry Communications Became "Surrealistic"

Bjorn Edlund

The former Shell communications chief acknowledges that the oil industry got ahead of itself in communicating its commitment to renewables and sees BP...
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10 Questions for Bjorn Edlund of Shell

Paul Holmes

"From late 1995 Shell reinvented its philosophy and praxis for external relations with a single-minded determination to learn from these experiences a...
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10 Questions for Philip Dewhurst of Gazprom

Paul Holmes

I am attracted to industries where I think professional communications can make a difference, and this was certainly the case in n nuclear, where we s...
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CMO Spotlight

Warner Brothers: “It’s Most Important For Brand Participation To Be Authentic”

Lisa Gregorian

The Holmes Report speaking to marketing professionals at Warner Brothers Television, Fox Broadcasting and BET on the intersection of brands and entert...
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Authentic Voice

Lisa Pearson

Lisa Pearson, CMO of the review platform Bazaarvoice, talks about why consumer trust in reviews will erode without better authenticity standards....
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"Understand what's happening with your audience"

Skype's Elisa Steele

Skype's Elisa Steele explains her vision for integrated marketing and what it makes to be part of Microsoft's big plans....
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"You Better Have Your Reputation In Place"

Coca-Cola's Rodolfo Echeverría

Coca-Cola's Latin American CMO explains why the iconic advertiser is increasingly using PR to market its brands....
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Ideas Unbound

Ikea's Leontyne Green Sykes

Ikea's Leontyne Green Sykes explains how PR became the driver for the retailer's most creative campaigns....
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"The PR industry needs to come up with big ideas"

P&G's Marc Pritchard

The man with the world's biggest comms budget talks PR, creativity and purpose with the Holmes Report....
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Educating The Market

David Cumberbatch

David Cumberbatch is chief marketing officer at ACT, the non-profit education organization that is set to launch an ambitious rebranding effort....
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“Yesterday’s marketing is creative communism”

Coca-Cola's Javier Sanchez Lamelas

Sanchez sat down with the Holmes Report to discuss how crisis has helped shape Coca-Cola’s marketing mentality in Latin America....
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Nivea's Risky Rihanna Rebound

Nicolas Maurer

Fresh from a lucrative partnership with Rihanna, the Nivea CMO explains why brands need to loosen up to engage today's consumers....
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“Authenticity is an overused word”

Four Seasons' Elizabeth Pizzinato

Four Seasons SVP of marketing and communications Elizabeth Pizzinato discussed the brand's $18m website relaunch with the Holmes Report....
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“We don’t hide the fact that there are some issues”

Tourism Mexico's Gerardo Llanes

Gerardo Llanes is the man charged with luring visitors back to Mexico....
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Lunch with Lord Carter

Alcatel-Lucent's Stephen Carter

It has been two years since Stephen Carter left the UK Government, following a turbulent period that included a stint as Gordon Brown’s strategy chief...
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“The only way to build a consumer brand is to be relevant to the youth”

Lenovo's David Roman

One year ago, Lenovo pulled off something of a coup when it hired David Roman to become its chief marketing officer....
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“In the past, we lived on the reputation of the big launch”

Steve Walker

Sony Ericsson's new marketing chief explains why the traditional importance of the big product launch is being eroded....
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Is PR Set for a Bigger Share of the Marketing Mix?

Brian Perkins

Public relations is set to play a greater role in the marketing mix, according to industry leaders at the Cannes Lions Advertising Festival, despite i...
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Digital Briefing

Smart Router

Nestle's Pete Blackshaw

Nestle's global digital chief Pete Blackshaw is transforming the consumer giant's approach to online communication....
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Confidence Man

Stephen Waddington

Ketchum EMEA's new head of social media tells the Holmes Report why the PR industry risks irrelevance....
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"Social media customer service has been a complete failure"

Citi's Frank Eliason

Citi's Frank Eliason explains why companies get customer service wrong, and why monitoring companies are “all hype.”...
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Digital Dragons, Elephants and Tigers

Zaheer Nooruddin

Burson-Marsteller's Zaheer Nooruddin discusses the challenges facing the development of a social media industry in Asia....
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The Social Business Index

Jeff Dachis

Earlier this week, Dachis Group launched the Social Business Index, an ambitious real-time attempt to rank companies by social media prowess....
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Exploring The UK Social Media Census

Simon Sanders

Lansons head of digital Simon Sanders explores findings from the firm's 'social media census'....
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Tooling Up For The Influence Era

Karla Wachter

As the understanding of influence in the digital world evolves, so too does the rise of tools focused on this area....
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What Is Twitter’s Biggest Reputation Challenge?

Raymond Nasr

Raymond Nasr is the former director of executive communications at Google, and has played an advisory role for Twitter since its 2006 launch....
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“Digital is the Barometer of Culture”

Bonin Bough

Ahead of SXSW, Bonin Bough talks to the Holmes Report about the development of his role at Pepsico, and offers plenty of advice for the industry....
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Facebook EMEA Strategy Chief: Brands Still Nervous About Social Media

In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo...
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Brands Still Nervous About Social Media

Trevor Johnson

In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Faceboo...
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“Social media is still in test mode”

Jonathan Nelson

Jonathan Nelson became CEO of Omnicom Digital last year, reporting directly to Omnicom Group CEO John Wren in New York....
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“A digital department is somewhat preposterous”

Ben Edwards

Ben Edwards departed his role as publisher of Economist.com earlier this year to move to a newly-created position as VP of digital strategy and develo...
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PR Industry Not Ready for Niche Social Networks

Brian Solis

High-profile digital comms expert Brian Solis believes that Twitter's new promoted tweets function is set to rapidly shift the way organisations can e...
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McDonald's: "How Do We React To Our Critics?"

Rick Wion

Rick Wion (@rdublife) became McDonald’s first director of social media when he departed GolinHarris earlier this year. He tells the Holmes Report why ...
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Who's Afraid Of BlueFocus?

Oscar Zhao

Oscar Zhao's Chinese PR juggernaut BlueFocus is ready to take on the world. Is the world ready for Oscar Zhao?...
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'It’s Not A Golden Age For PR Yet'

Sir Martin Sorrell

In an expansive interview, Sorrell discusses his PR firms, reveals that he would like someone to oversee PR at WPP and responds to the rise of Edelman...
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Sketching The Future

Rob Flaherty

Ketchum's global CEO believes that his agency must change fast or risk irrelevance....
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Patient Capital

Margery Kraus

APCO founder and CEO Margery Kraus believes the firm's patient approach to growth, backed by private equity investment, will ultimately reap rewards....
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No Regrets

Mitchell Kaye

Mitchell Kaye stunned the PR world when he decided to quit Mischief PR, less than two years after selling the firm he founded to Engine Group....
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Renaissance Woman

Karen van Bergen

Can the new Porter Novelli CEO's honesty and dynamism revive the agency's fortunes?...
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Empire Of The Sun

Tony Christodoulou

Action Global's founder is ready to take on all-comers as the industry's attention shifts to the emerging markets he has spent decades cultivating....
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Picture Perfect

Dilip Cherian

Whether holding forth on corporate corruption or agency rivals, India's Dilip Cherian has carved out a crucial role in the country's media landscape....
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The Insurrectionist

Jack Martin

“Don’t be afraid to question the premise. Don’t be afraid to challenge the conventional wisdom."...
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“We become the lightning rod for mistrust”

Lord Tim Bell

In a wide-ranging interview with the Holmes Report, Lord Bell explains why he attracts criticism, and ponders the appeal of private agency ownership....
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Cultural Revolution

Olivier Fleurot

The MSLGroup CEO's diverting Twitter stream is not the only thing that sets him apart from his peers....
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War With Gloves On

Miles Young

The PR industry is increasingly a target for the adman's restless intelligence....
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Creative Lens

"PR Firms Need More Artistry"

McCann Melbourne's John Mescall

The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ideas....
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"We're masters at using a tiny budget"

Red Bull's Erica Valenti

Red Bull Australia's Erica Valenti discusses how the PR industry can become more creative....
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Paulette Dalgliesh @Paulette Dalgliesh

We are thrilled to be on the @holmesreport annual ranking of creative excellence list.

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APCO Worldwide @APCO Worldwide

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

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Detroit City @Detroit City

Arizona Cardinals' goal is to play winning football from the 1st snap ...: http://t.co/XQAiK3uJg8

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Social Media CEOs @Social Media CEOs

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

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Evan Kraus @Evan Kraus

Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

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