The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Insight and analysis into Asia-Pacific's burgeoning PR consultancy industry.
Holmes Report 19 Aug 2012 // 11:00PM GMT
Click here for the 2012 Asia-Pacific Consultancies of the Year
Editorial by Paul Holmes
The Asia-Pacific public relations business continues to grow in size and sophistication. Clearly, the region’s economies have been relatively resilient in the face of the global economic crisis, but even independent of larger economic factors, the PR business has reason for optimism: on a global level, there are signs that PR is taking market share from some traditional rivals, notably advertising; on the regional level, there is reason to believe that PR is becoming a more mature business, closing the gap in terms of quality on the more established markets of Europe and North America.
Nevertheless, challenges remain. Some of them are beyond the control of even the largest agencies -- slower growth in China, for example -- but there are things the industry can do to improve its prospects.
The first is to ensure a plentiful supply of talent. This is a challenge even in mature markets, but if our industry is take advantage of changes in the communications environment, it need to attract the best and the brightest young people available. That means working hard to ensure that journalism and marketing and business school graduates understand the modern PR industry and the role it plays in the corporate world and in society as a whole. It also means opening our doors to professionals from diverse backgrounds: not just former journalists, but former ad men, former financiers, former politicians, former academics. And in Asia, it also means ensuring that the next generation of agency leadership consists of local talent.
The second is to ensure that we really understand the audiences we are looking to influence. It is no longer enough to bombard consumers (or employees, or investors, or communities) with the organization’s message. Today, PR people must engage with those audiences, listen at least as much as they talk, respond to their concerns with empathy. Authenticity is increasingly important, because a lack of authenticity will be discovered more swiftly than ever before and punished more severely. That kind of relationship-building requires immersion and intimacy.
And the third is to ensure that what we do relates directly to real, tangible business objectives. It is no longer enough to measure the reach of PR messages, the size of our audience. We must measure the impact we have on attitudes and behaviors, on the strength of the organization’s relationships with its key stakeholders, on the number of brand ambassadors created and the number of brand critics appeased.
These are exciting times for public relations around the world. Things are changing and nowhere is the pace of change more rapid than in the Asia-Pacific region, where the best firms- -the firms profiled in this book--are working the ensure that the region not only closes the gap with more developed PR markets, but takes the lead in many critical areas.
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014