The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Analysis and insight into more than 100 leading public relations firms in Europe, the Middle East and Africa.
Holmes Report 07 Mar 2012 // 12:00AM GMT
Click here for EMEA Consultancies of the Year 2012.
Download the EMEA Report Card PDF
During a turbulent year for Europe, one during which the recession rumbled on, the Eurozone debt crisis worsened, and the end of the Eurozone appeared to be a real possibility-the public relations industry did not exactly flourish, but it certainly performed better than many observers (including this one) would have anticipated under the circumstances.
The industry’s recovery, which began for most firms in the latter stages of 2010, continued throughout 2011, and over the course of the year most of the 200 or so businesses profiled in this publication either held their own or experienced modest growth. Overall, we would expect 2011 industry growth in the
EMEA region in the mid-single digits-a respectable year.
It seems clear that two trends-both analyzed in greater detail in the coming pages-drove much of this growth. The first is that public relations firms have moved into a more central role in both corporate reputation management and brand building. In the former arena, activities such as corporate responsibility and executive leadership positioning (both of which might have been reduced in previous recessions) are now seen as vital to organizational success, and are therefore sustained despite weak economic conditions. Employee communications and organizational change is an area of growth; there has been no decline in the need for crisis communications. In the latter brand-building space, meanwhile, companies are seeing the need to engage with their consumers in new ways, most notably through digital and social media. They are coming to recognize that conversation and dialogue build
strong customer relations, and that is shifting their focus beyond a reliance on advertising to include a broader role for other disciplines, including PR.
The second trend is the involvement of PR firms in a broader range of content creation than ever before. PR firms have always produced a variety of creative materials for their clients-from annual reports to employee newsletters and in recent years a variety of web content. But today, they are being asked to produce mobile apps, infographics, blogs, games and even television programming.
One final factor in the industry’s growth is the continuing maturation of the PR business in emerging markets, in Eastern Europe, Russia and the CIS, Turkey, the Middle East and Africa. There are strong, capable firms in all of these markets, and their best work is as good as the work clients have come to express in more developed countries. Many of these firms are profiled in this volume.
While agency leaders are looking ahead to 2012 with a measure of justified trepidation, it is important to note that the threats to our industry’s prosperity are mostly external; the broader economic condition in Europe is beyond our control. But internal factors, the industry’s response to the dramatic changes in the communications landscape over the past few years, continue to present plenty of opportunity.
Paul Holmes, Editor-in-Chief, The Holmes Report
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014