AcrossChina International Group
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Holmes Report
News and insights from the global PR industry

AcrossChina International Group

Holmes Report

The Chinese public relations market is still in its infancy, so it’s not particularly surprising that a 16-year-old firm—AcrossChina International Group was founded in 1992—could have grown in less than two decades into one of the largest integrated marketing communications firms in the market, with a team of 200 (about 40 percent of them fluent in English) and revenues last year of RMB 185 million (about $27 million). Much more impressive is the fact that AcrossChina has been able to compete for multinational clients with some of the biggest and best international agencies operating in the Chinese market, and to build up a client list that includes names such as Oracle, Nokia, Novarits, Siemens, Xian-Janssen, Bayer, GSK, Bristol-Myers Squibb, Unilever, Microsoft, Volvo, BMW, Samsung, Chrysler, GE, Cummins, Baidu, and more—many of which retain AcrossChina not only for publicity and special events (still the most common activities for local firms) but also for strategic counsel.

 

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