Of all the major markets in Europe, Italy is perhaps the most insular, which makes Ad Mirabilia an exception, an Italian public relations firms with an international perspective, a positioning reflected in its membership—since 2002—in Ecco, an international network of Independent PR agencies, and in its client list, a mix of leading Italian brands and overseas multinationals.
Ad Mirabilia was founded by Lorenza Bassetti in 1990 and provides a full array of public relations services—from communications strategy to press office support to product launches to corporate communications—to clients in multiple sectors, with particular expertise in fashion and textiles, furnishing and design, beauty and health, and food and beverage.
The past year saw revenues remain stable as the firm added several new clients, notably in the home products and retail categories, including Villeroy & Boch (tableware and bathroom design), La Redoute (home shopping for fashion, accessories, household products), Interface Flor (textile flooring) and The Disney Store. The firm has also seen an increase in the number of assignments focusing on environmental and sustainability issues. Other major clients—many of whom have been with the firm for a decade or more—include Invista (formerly DuPont Textiles & Interiors), Ferretti Yachts, NeroGiardini (shoes for men and women), and Eurojersey (high performing fabrics).
Interesting assignments included managing a Lexus design event during Il Salone del Mobile in Milan (one of the world’s largest international design exhibitions); a Villeroy & Boch event for the launch of the new brand Vivo in the tableware segment; eco-sustainability campaigns both for Eurojersey and Interface Flor; and the launch of Mochi Craft Long Range 23, the first luxury yacht with a hybrid engine for zero emissions. The firm also opened a new showroom dedicated to its clients’ events.