All Channels Communication
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Holmes Report
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All Channels Communication

Full-service consultancy; Bulgaria

Holmes Report


The accession of Bulgaria to the European Union in 2007 provided a springboard for the country’s developing public relations business, and few firms were better positioned to benefit that All Channels Communications. Established in 2001, All Channels has made quite an impression over the past decade, being named Best Agency in Bulgaria 2007 by the magazine Capital Weekly; winning numerous Bulgarian Public Relations Society Awards (for corporate communications, new product and existing product programmes); and becoming the first consultancy from Bulgaria to win an EMEA region SABRE Award (for its work on an anti-human trafficking campaign) and an International Business Award (Stevie) for the Best European Communication Campaign.
Led by chief executive Alexander Dourchev and managing directors Nikolay Boykov and Maria Slavova, All Channels has over the past couple of years created several specialist agencies, delivering on the promise of its name to deliver communications through “all channels.” The group now consists of All Channels PR (led by Katerina Oucheva, and providing corporate and marketing communications expertise), All Channels Advertising, All Channels Activation (events and other below-the-line activities), All Channels Interaction (digital communications), Symmetric Communication (public affairs and EU consultancy), and 2 travel (a business events and travel agency). But the structure remains flat and non-hierarchical, the culture a meritocracy, the spirit entrepreneurial.
The array of new services helped to deliver a strong year, with revenue growth across the business of about 75 percent, and the firm added about 10 new clients to a list that includes Postbank, Avon, Microsoft, Nestle, and Discovery Channels. Interesting campaigns ranged from an integrated marketing effort on behalf of leading Bulgarian meat producer Bella to the launch of Microsoft Office 2010.
All Channels is the Bulgarian affiliate of international communications powerhouse Fleishman-Hillard and has plans to partner with other Eastern European firms on pan-regional assignments.
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