“We’ve been working with Anne Klein & Associates for almost 15 years,” says one client. “An outstanding agency filled with creative, credible, and ethical PR practitioners.” Says another, “Anne Klein and her staff have the experience and confidence necessary to address very complex and difficult public relations issues. They bring a level of integrity and trust to the client-agency relationship… They are as concerned about our organization’s long-term success as I am.” Adds another, “They have the rare knowledge and experience to peer into the minds of CEO’s in order to explain and teach the needs of the media.”
Klein herself is a 35-year industry veteran and in that time there isn’t much she hasn’t done. As a result, she can back up her claim to be a generalist by pointing to successful public relations campaigns that span a wide range of industries and issues—although recently it has emerged as an important player in the healthcare sector. She has surrounded herself with others who have the same depth of experience, most notably chief operating officer John Moscatelli, formerly head of the Earle Palmer Brown PR in Philadelphia, who not only supervises client service but has been an important rainmaker for the firm.
So the firm is not buffeted by the winds of economic change to nearly the same degree as many specialist agencies, and 2002 reflected that fact, as Anne Klein & Associates boasted close to 30 percent growth, with new business from healthcare clients such as the Health Alliance of Greater Cincinnati, the Medical Center at Princeton, Philadelphia College of Osteopathic Medicine, Catholic Health East, and PRONJ, the Medicare-designated quality improvement organization in New Jersey. The firm’s largest clients include NAIC (the National Association of Investors Corporation), Main Line Health, and Mercy Health.