Suburban Philadelphia firm Anne Klein Communications Group, which celebrated its 25th anniversary in 2007 with a name change (it was previously Anne Klein & Associates), handles a wide range of strategic communications challenges, including market and brand positioning, community outreach, internal and change communications, and crisis and issues management. The common thread is that they all require the kind of judgment and wisdom that only comes with experience. Klein herself is a 39-year industry veteran (she was inducted into the Philadelphia PR Hall of Fame in 04) and in that time there isn’t much she hasn’t done. And she has surrounded herself with others who have the same depth of experience, most notably chief operating officer John Moscatelli (elected a fellow of the PRSA in 2005), who not only supervises client service but also has been an important rainmaker for the firm, and her husband Jerry, a former broadcast journalist and attorney who plays a significant role in the crisis practice.
After enjoying the best year in its history in 2006, the firm saw several major projects come to an end, and fees for 2007 hovered around the $1 million mark. Nevertheless, the healthcare sector remained strong, with programs spanning the Anne Klein’s three key service areas—positioning, community outreach and change communications—and there was continued demand for assistance with issues management, divestitures, acquisitions, and crisis communications planning. In addition, the firm has been building on its core strength in public relations to offer a broader range of communications services, including branding, research, advertising, and new and social media, expanding its ownership team to include account managers Mike Gross and Chris Lukach, next generation leaders with an understanding of new technologies, social media and marketing communications tools.
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The firm has been a member of the Pinnacle Worldwide network of international agencies since 1992. Jerry Klein, a former president and chairman of Pinnacle, is now chairman emeritus.