Full-service PR firm with strong financial communications capabilities
Italy’s largest public relations firm, Barabino & Partners has offices in Milan, Rome, Genoa (and a public affairs operation in Brussels), 75 people, revenues of around € 11.5 million in 2004, and 20 years of experience as a leader in the Italian market, where it is particularly well known for its corporate and financial communications prowess, having handled 11 privatizations, 85 share issues, and 80 mergers and acquisitions.
Established in 1985 by Luca Barabino, who serves today as the firm’s executive chairman and CEO, the firm is probably best known for its work in the financial communications sector, handling more M&A and IPO work than any of its local competitors—more than a dozen deals in the first half of 2005, according to the mergermarket rankings—as well as ongoing financial communications for many major Italian companies. A major assignment over the past 12 months involved secondary offerings in October 2004 and July 2005 for Italian utility Enel—the largest public offering in Italy since the downturn of 1999 and one of the largest in the world so far this year.
But B&P also has core competencies in corporate and brand communications, crisis management, information and communication technology, design, corporate advertising and events. Clients are drawn from a broad spectrum of industries, although the firm has impressive credentials in the financial services, utilities, telecommunications, food and beverage, and manufacturing sectors. Account leadership is provided by seven partners and 18 senior consultants—with an average of more than six years experience in the public relations business.