Business-to-business marketing consultancy specializing in international programs
From its headquarters office in Manchester, Barrett Dixon Bell runs business-to-business marketing campaigns across more than 20 countries. The firm’s approach is media neutral—drawing on its capabilities in advertising, media buying, direct mail, collateral design and production, website development, e-marketing, and exhibition design, as well as traditional public relations—typically choosing the right blend of disciplines on a client-by-client, challenge-by-challenge basis. About three-quarters of the firm’s staff are fluent in more than one language, which means they can design integrated multi-market programmes and communicate with reporters and other audiences in their native language, despite the lack of a formal network of overseas offices.
Founder Henry Dixon, a former Ferranti marketing executive, serves as managing director, working closely with business director Emma Edwards, who runs the PR group at BDB, and client services director Olivia Kehoe, who is responsible for the quality of thinking, design and innovation at the firm. They are supported by a PR staff of 15, generating revenues of a little more than £1 million last year. Revenues were flat in 2004, with the healthy ingredients and nutraceuticals sector providing much of the momentum.
The firm is particularly well known for its work in the food and beverage, health ingredients and manufacturing sectors, but has expanded into other areas, including textiles, packaging and quality control equipment sectors, with a client list that includes DSM, Ocean Spray and National Starch Food Innovation, and over the past 12 months has added Glanbia Nutritionals, a division of international consumer foods and nutritional ingredients company Glanbia, and Hort Research, a fruit research establishment based in New Zealand.
National Starch, meanwhile, has been a client for 18 years, but BDB continues to produce fresh, interesting work, including a European trade marketing communications campaign across eight countries to raise awareness of the company’s Hi-maize brand in the areas of fibre and low glycaemic carbohydrates—two hot topics in the food industry. The firm also worked closely with the Ocean Spray Ingredient Technology Group to develop a through-the-line health issues campaign promoting cranberry ingredients in eight European countries.