During the economic downturn that slammed the technology public relations sector in the first few years of the new century, Bateman Group founder Fred Bateman—whose career included positions at high-tech PR pioneers Weber Group and Fitzgerald Communications—began to notice an industry trend: senior executives were being distracted by the need to oversee too many accounts; junior staffers lacked hands-on supervision; there was little overall accountability; and client service was suffering. So in 2004 Bateman launched what he hoped would be a new kind of tech PR firm, one that assigned senior staff to every account, focused on long-term relationship building, and delivered quality writing skills and expertise in content creation.
Over the first three years, The Bateman Group has made steady progress toward that goal, eschewing the kind of meteoric growth that leads many technology PR firms to shine brightly but too briefly, seeking to make a bigger market impact for a smaller, more select group of client companies. The firm’s senior PR professionals—Bateman, vice president of client service Tara Klein and managing directors Tyler Perry and Bill Bourdon—bring domain expertise in all the key technology market categories (enterprise software, networking, telephony and VoIP, wireless technologies) and spend the bulk of their time creating content, pitching media and delivering results.
In 2007, we set out to establish and grow a specialty practice dedicated to companies in the Information Security market. In August, the firm closed its first client for the new practice, Guardian Analytics, a provider of fraud prevention solutions that help financial institutions better protect their online channels. In November, the firm closed Panda Security of Madrid, Space, one of the world’s leading creators and developers of products and services for keeping IT resources free from viruses and other computer threats
The Bateman Group experienced a 50 percent jump in revenues in 2007, ending the year with fees of around $1.5 million and a staff of 14—11 based in the
Major assignments included corporate brand building for KickApps, a provider of an on-demand social media platform targeted to web publishers and developers, including media relations, targeted outreach to an influential blogger community, thought leadership initiatives and more. The firm also handled issues management for The Open Group, a global non-profit consortium focused on advancing the practice of enterprise architecture, bolstering awareness of the organization’s services and tools and substantially increasing membership.
“The Open Group’s culture demands in-depth technical knowledge as a baseline for success,” says Allen Brown, CEO. “Our Bateman team not only understands the content, it excels at tailoring our messages for a broader audience and building meaningful, long-lasting conversations on our behalf.” Adds Michael Chin, senior VP of marketing at KickApps: "Bateman Group grasped our value proposition right away and outlined a solid plan for expanding our leadership in a fast-moving market." And Gary Leibowitz, executive VP and general manager at Panda Security says “The Bateman Group combines creative thinking, knowledge of the media and expertise in our sector together with a firm understanding of our unique business challenges. Their ability to deliver smart, effective ‘off-the-cuff’ PR recommendations impressed us from the very first conference call.”
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