NEW YORK—BlissPR has added new clients in industries ranging from finance to real estate to technology, including two new digital companies, IG Markets and Hedgestreet, both owned by IG Group Holdings. For IG Markets, an online Forex trading platform, BlissPR is developing outreach around new futures products and conducting analyst relations for senior market analyst Dan Cook. Hedgestreet, an online commodities and currency exchange, has hired BlissPR to build visibility, drive retail traffic, publicize new contracts and educate consumers.
BlissPR has also begun a program to promote QuickWaters Software, which creates products to protect financial institutions from compliance, counterparty and trading risks.
The firm’s Chicago office, meanwhile, will go to work for Chicago-based commercial real estate development and investment firm Golub & Company; DeStefano & Parters, an architecture and interior design firm; and TICA, the Tenant-In-Common Association, a non-profit organization focused on the success of the fractional ownership industry.
In addition, BDO Seidman, an existing Bliss client, added a new program for its natural resources industry practice to continued integrated PR programs for several of its local markets, and KeyCorp, a client of BlissPR for eight years, awarded the agency the assignment to promote its private banking operations.