The Brownstein Group stands out as a model of how to do integrated marketing right, differentiating itself on the basis of its culture and its people-a staff of 60 (eight in PR), guided by strong values that emphasize passion, courage and risk-taking-and its focus on doing whatever it takes to generate meaningful results for clients.
The PR leadership team includes Renee Henze director of client services and formerly international marketing director for Avecia Brands; big agency veteran Kristen Saponaro, manager of PR and formerly of Fleishman-Hillard; and strategic consultant Larry Kane, a former broadcast journalist. They provide a sophisticated understanding of public relations as more than publicity, bringing a brand-building mentality to corporate and product assignments, and helping companies forge relationships with all their key stakeholders: customers, employees, government officials, partners, analysts, opinion leaders, and influencers.
As a result, TBG PR saw revenues continue to grow in 2004, with steady growth in the consumer, business-to-business and healthcare categories, and considerable growth in the real estate segment. New assignments came from Dräger Medical (manufacturer of medical technology); Accume Partners (provider of internal audit services); Jeffrey M. Brown Associates (regional construction management firm); Hope Paige Designs (designer of fashionable medical alert bracelets); The World Trade Center of Greater Philadelphia (non-profit focused on international trade) and Potters Industries for its highway safety initiative. . The firm also continued to handle assignments for DaimlerChrysler (marketing work for Chrysler, Jeep and Dodge Service Marketing), Siemens Medical Solutions, Majestic Athletic, Executive Health Resources, and Microsoft Greater Pennsylvania.