BRW LeGrand
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

BRW LeGrand

Holmes Report

The strength of BRW LeGrand lies in its people, says one respondent to our client survey. “The staff really seems to understand the art and science of public relations. They also seem to understand that clients need to be able to show a tangible result.” Others say the firm is “direct and honest with me as a client. If I can save money by doing something directly with a vendor they have worked with they let me know and provide me with the resources that I need to get a project done.” Others cite “a huge passion for our industry and brand,” and the availability of senior staff, and says that “even though our budget is not very large they are still giving 110 percent to our account.”
 The firm focuses in three areas—corporate communications, life sciences, and technology—which it supplements with a business intelligence unit that provides several interesting and innovative products, including an “information integrity assessment,” which looks at how information flows out of the company through websites, sales presentations, trade shows and other communications; a “cyberimage” assessment; and decision support.
Revenues in 2002 were flat, with growth in the consumer practice—which doubled in size in 2002—offset by softness in the technology arena. New clients included Space Imaging, the National Minority AIDS Council (a program to raise awareness about the HIV/AIDS crisis within communities of color), Fischer Imaging (encouraging earlier breast cancer detection), Chateau Communities, Warrilow & Company and Sample Brown. A key personnel addition was Robert Beachley, formerly an analyst at Science Applications International Corporation, who counsels clients in the corporate, technology, and health sciences areas.
View Style:

Load 3 More
comments powered by Disqus