Buck & Pulleyn has garnered lots of national attention for its work on the launch of two audio cards for Turtle Beach: the Montego A3Dxstream, which picked up a Creativity in Public Relations Award and a Silver Anvil from the Public Relations Society of America; and the Quadzilla audio accelerator, which earned the agency a PR Week Award this year. Winning the honors for best new technology introduction against major agencies—and top boutiques from both coasts—has helped establish the Rochester firm as a serious player in technology public relations, even though its portfolio of clients ranges from software and telecommunications to retailing and business publishing.
So the public relations department at Buck & Pulleyn (a full service advertising agency with a strong regional reputation) is on the move, quadrupling in size last year and on track for revenues of $3.5 million this year. New business has come from IP.com, a website focused on intellectual property issues, Dialog Corporation, and Corning’s semiconductor materials unit. The firm also built on existing relationships with 1st-Air.net and eBidenergy.com, both Rochester-based start-ups, and Kodak’s document imaging and entertainment imaging divisions. And B&P also expanded its interactive department, offering website assessment, architecture, design and marketing capabilities.
What really sets B&P apart, however, is a progressive corporate culture that emphasizes work-life balance. Says agency president Mike McDougall, “Every employee is cognizant that no matter who the client is, or how crucial the program is, nothing is more important than family. Public relations is stressful enough without having to deliver on split priorities.” That philosophy translates into a lack of bureaucracy and a culture that treats employees like adults.