MUMBAI—Burson-Marsteller has acquired India’s Genesis Public Relations. Filings have been made with India’s Foreign Investment Promotion Board for approval of the transaction. After completion of the acquisition, the company will be renamed Genesis/Burson-Marsteller and will be integrated within the Burson-Marsteller Asia Pacific regional network.
According to BM founding chairman Harold Burson, “This is one of the most significant milestones in the 53-year history of Burson-Marsteller. Genesis Public Relations is a world class company with exceptional leadership.”
Genesis/Burson-Marsteller will be led by Genesis principal and founder Prema Sagar and CEO Ashwani Singla. Both will also join Burson-Marsteller’s Asia Pacific leadership board.
Burson-Marsteller Asia-Pacific president and CEO Bill Rylance says the acquisition strengthens the company’s regional capabilities. “Genesis is a clear leader in India in terms of talent, thought leadership, geographic reach and reputation. This is the coming together of two exceptional companies in a market that is globally-significant and critical to our clients,” he says. By number of employees, India and China now represent Burson-Marsteller’s second and third largest markets worldwide.
Genesis has offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Chennai, and representations in Gujarat, Rajasthan, Madhya Pradesh, Kerala, Tamil Nadu, Punjab and Uttar Pradesh, reaching over 80 cities across India.