NEW YORK¡XBurson-Marsteller has launched Crisis Resource, a new website devoted to crisis preparation and management. The site features Crisis Metric, a proprietary monthly survey of crisis incidence and type by region as reported in major publications worldwide. The September and October results reveal that problems related to mergers and acquisitions are the most frequently cited crises in United States, European and Asia-Pacific news sources.
Crisis Resource also provides visitors immediate access to Burson-Marsteller¡¦s experienced and trusted crisis counselors twenty-four hours a day, seven days a week.
¡§In today¡¦s turbulent times when organizations are under increased public scrutiny and news is shared instantaneously and seamlessly, skillful crisis management has become more crucial than ever before,¡¨ says Patrick Ford, chair of Burson-Marsteller¡¦s corporate and financial practice. ¡§We designed Crisis Resource to show results-driven strategies and winning approaches to crisis preparation and management.¡¨
Other features include:
„X Crisis planning and management strategies
„X In-depth crisis guides
„X Case studies that analyze real-world crises
„X The latest crisis-management news from across the world
„X Links to additional crisis preparation and management resources