Ken Eudy, who founded Capital Strategies in 1996, is a veteran television and newspaper journalist—he spent six years as the chief political reporter for The Charlotte Observer—and has been ranked as one of the 20 most influential lobbyists in North Carolina, so it’s not surprising that his firm combines the best of both the public relations and public affairs worlds—delivering strategic thinking and impressive implementation to a client roster that includes major corporations, associations, and government agencies, on a range of assignments that includes corporate positioning, issues management, and marketing communications.
“Our most interesting clients are companies that are at critical moments of dramatic or fiercely competition,” says Eudy, who cites a wide range of clients, from Blue Cross and Blue Shield of North Carolina to Food Lion, from the Carolina Hurricanes to Carolina Power & Light. The highest-profile assignment of recent months, however, was probably the introduction and management of a $3.1 billion statewide campaign for higher education bonds.
The firm has experienced impressive growth in recent years, and will more than double in size in 2000, thanks in large part to the acquisition of FGI Marketing Communications, which brought additional creative capabilities, and the opening of a new office in Charlotte. New business wins included Deloitte Consulting’s communications industry group, WorldCrest Group, and ProMedex.
The senior team at Capital Strategies includes Monty Hagler, a veteran of corporate PR at First Union; Rachel Perry, a longtime strategist for Governor Jim Hunt; and Karen Albritton, a branding expert from McKinney & Silver. They head a staff of close to 50, attracted to the firm by a culture based on respect for employees (clients who mistreat staff are dismissed) and a flexible approach to work-life issues.