Regional agency with public affairs expertise
Capstrat—the formerCapital Strategies—sees public relations as a discipline that “help clients define themselves to their key audiences before they are defined by crisis, circumstance or competitors.” It’s a definition that puts objectives and strategies ahead of specific tactical solutions, and coupled with Capital Strategies’ commitment to client service—the firm’s Client Engagement Handbook guides employees through every phase and challenge of client-agency relations—has established the agency as one of the strongest public relations and public affairs firms in the region.
The firm works most effectively at the intersection of business, government and politics, on a regional level—agency founder Ken Eudy was chief political writer for The Charlotte Observer and in the late 80s served as executive director of the North Carolina Democratic Party—and more recently on the federal level, with a Washington, D.C., office opened in February of last year. The firm has expertise across multiple industry categories, including economic development, education, healthcare, professional services, and technology and boasts an impressive creative division (specializing in interactive communication and dynamic media).
Capstrat has a staff of about 50 and after healthy 15 percent growth last year fee income of more than $6 million. The healthcare and education sectors were particularly strong, and two new products—a web audit and blueprint process and a “writing for the media” seminar for clients—helped drive business. New clients included Vital Source Technologies, Wake County Economic Development, City of Raleigh, Fit Together, UNC Chapel Hill School of Education, RBC Centura, US Oncology, and Duke Corporate Education.
High-profile work included two major regional initiatives. The first involved helping the state secure passage of an amendment to its constitution that would allow the use of self-financing bonds to fund public projects. Previous efforts had been rejected by voters by a three-to-one margin, but after a campaign built around a job creation message, the measure passed by a slim majority. The second involved the TRU (Tobacco Reality Unfiltered) Road Trip, part of the North Carolina Health and Wellness Trust Fund’s teen tobacco prevention effort.