CarryOn Communication
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Holmes Report
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CarryOn Communication

Holmes Report

Multi-specialist firm with consumer, healthcare practices

Kevin Grangier, 323-848-4300

Los Angeles, New York, Washington, D.C.


CarryOn Communication is an employee-focused agency that provides a safe environment for employees to be, express and expand themselves, professionally and personally,” says the firm’s mission statement—one of a growing number to acknowledge the fact that employee loyalty and enthusiasm are the foundation of a professional service firm’s strength. “Our agency is founded on the principle that employees who enjoy coming to work every day in an environment that promotes creativity and diversity, will provide better service, ensuring greater results and longer-standing, happier clients.”

                Employees appreciate the perks: “the fully-stocked employee lounge, Tucker the mascot, and Martini Fridays.” But there’s more to the firm’s formula than that. “CarryOn is a unique agency with a commitment to exceed client expectations while remaining a dynamic and exciting workplace for each employee,” says one respondent to our Best Agencies to Work For study, while another enthuses over “an employee-centric environment where effort and contributions are acknowledged and rewarded. Managers have an open door policy, support growth and development of team members, and are committed to maintaining a fun and dynamic culture.”

                Founder Kevin Grangier has been able to maintain the culture through the firm’s rapid growth over the past couple of years, including the opening of new offices in New York, Washington, D.C., and Lexington, Ky., and its expansion into new areas. Probably best known for its consumer brand building expertise, the firm has practices in healthcare, technology, sports and fitness, food and beverage and youth marketing, and recently added a consumer lifestyle group. At the same time, it has supplemented its team of media relations and special events professionals with experts in research, partnership development, interactive strategy and marketing and branding, broadening the range of counsel it can provide to clients and forging deeper partnerships as a result.

                Grangier added new senior talent in 2005, including Mark Bennett, a 12-year veteran of Manning Selvage & Lee’s D.C, office, to lead the Washington operation; Claudia Bloom, formerly a senior vice president in Edelman’s consumer public relations practice; Kris Ellenberg, formerly creative director with Manning’s Los Angeles office; and Meredith McHale Howard, formerly of Manning’s New York consumer group. They join a team that includes Jill Miller, head of the health and wellness team; JP Schuerman, who leads the consumer team; Rogers & Cowan veteran Paul Yoffe; and Traci Gavzer, newly-named vice president in the health and wellness group.

                The firm experienced some growing pains as a result of the infusion of so much senior talent, but seems to be adjusting well. It picked up a major assignment from the National Hockey League, looking to repair its image after a lengthy labor dispute, and a number of projects for ESPN, including an agency of record assignment to introduce Mobile ESPN. The consumer tech practice experienced growth too, with the growth of Symantec to become the agency’s second largest client. And on the corporate front, the firm managed reputation and stakeholder communication assignments for client brands including NatureMade Vitamins, Norton Antivirus,
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