Chambers Cox works with its fair share of market leaders, but when it works with challengers it works hard to make sure they look like leaders, positioning them as authorities and helping them win share of voice above and beyond their true size. The firm uses a cost-benefit analysis approach to target the most valuable media opportunities, and deploys a proprietary, points-based evaluation system—developed in partnership with clients—to measure impact.
With 25 years of experience in the trade and consumer public relations, Chambers Cox has worked with clients in the food and drink, fashion, health and beauty, hotels and leisure, home interest, retail, and not-for-profit sectors, and has experience in brand strategy, event management, issues management, internal relations, AV production, product launches, and exhibition promotion. The firm also has expertise in the new media arena, having developed websites for clients including Betty Barclay, Events a la Carte, and Kesslers International.
The firm had revenues last year of around £500,000 and a staff of six, led by managing director Rose Bentley, who has been with the firm for the best part of 20 years and has worked on clients including Shiseido, Gucci Watches, Carnaby Street, Staples, and NEC mobile communications. Director Edward Meadows has experience in trade public relations and heads the firm’s new media efforts. Highlights last year included working with Hall & Woodhouse on the sale of its Panda Pops brand to Nichols, and the launch of the new cask also Badger First Gold and Stinger Ale for Hugh Fearnely Whittingstall. New business successes included Accurist watches, Adini women’s wear, Barrows (point-of-purchase designers), the Craft and Hobby Association, Housepals (a property rental website), Lejaby, and Turgon Hardwood Flooring.
After merging two years ago with Kinross+Render, Chambers Cox is a subsidiary of Ecco Public Relations, part of ECCO, the fourth largest PR network in Europe.