Consumer public relations boutique
The former consumer practice of Grant Butler Comber took the Chocolate Communications name in 2004, and while there was no change of ownership it now operates independently, providing lifestyle public relations counsel to dot.com, health and beauty, toys and games, technology and telecommunications, gaming and charity clients, delivering both mainstream media relations and word-of-mouth and online buzz marketing tactics, such as blogger outreach, with a dual emphasis on creativity and results, using its own measurement technique, Validate.
Chocolate is led by Jill Coomber, co-founder of the GBC Group and by consumer tech expert Gavin Spicer. The firm works for a varied client list that includes Nokia, Saitek, Radica, Avalon Organics, Alba Botanica, with new additions over the past 12 months including Mercona (a division of Procter & Gamble) and iPlay and projects for Glu Mobile, EA, Buena Vista International and Gameloft. Those wins contributed to overall growth of around 5 percent, with the gaming, toys and technology sectors all making solid contributions.
Highlights included the launch of Saitek’s audio strategy, helping to change the media and consumer perception that it was exclusively a PC peripheral and gaming company; the introduction of a new range of natural hair and body products for Alba Botanica; creating interest for retro football game Sensible Soccer for Raidca; and launching the Nokia online shop with a viral campaign and a design competition and exhibition in partnership with Central St Martins College of Art and Design. “The Chocolate team provides us with a good mix of solid strategic thinking, creativity, reliability and boundless enthusiasm,” says Damian Stathonikos, Nokia’s communications manager.
Nokia handles several pan-European assignments either as lead agency or as part of a network, frequently partnering with GBC offices in