Founded in 1995 as e-Decathlon, Communication Effect was rebranded and re-launched in 2007, the new name reinforcing the firm’s commitment to communications programming that helps clients develop and grow their business and protect their soft assets. The firm—which has served as Edelman’s affiliate in the Greek market since 2000—offers a full range of public relations services including corporate communications, consumer PR, event management, public affairs and issues and crisis management, and interactive marketing and is also known for its strong commitment to professional development.
Led by chairman and chief executive Stathis Haikalis, a former journalist and now a media-relations expert, Communication Effect strengthened its leadership team with three key appointments in the past 12 months: former Edelman Brussels managing director Teemu Lehtinen joined as vice president in 2007, expanding the firm’s capabilities in the healthcare sector; Katia Mouzaki was named account director in charge of consumer brands; and George Karamanolis was named to the new role of chief digital officer, responsible for developing the firm’s interactive and mobile services.
With revenues of around Euro 2.7 million, Communication Effect is one of the three of four largest public relations firms in the Greek market, and a leader among independent firms. While the market overall was soft last year, the firm achieved growth of around 8.5 percent, with public affairs and crisis management providing a significant boost, along with a new digital offering. New business came from the Ministry of Education, Thomas Cook, Eldorado, Hewlett Packard and Greek telecommunications regulatory authority, joining a client list that includes the Ministry of Home Affairs, Eldorado Gold and Beiersdorf.
Interesting assignments included issues and crisis management for Thomas Cook surrounding an incident in Greece that has the potential to impact the company’ reputation internationally; communications support for a consortium of European construction companies involved in major transportation infrastructure project in the Greek market; the launch of a new Internet banking service for Eurobank; crisis management for a restructuring at Romanian telecommunications company RomTelecom; and public relations support for Hewlett-Packard’s imaging unit.
While Communication Effect works primarily in the Greek market, it does some regional work, notably in