Connors Communications was one of the few public relations agencies to anticipate the Internet revolution and one of the first to establish itself as an expert in the business-to-consumer space, representing a host of pioneering new economy companies including Amazon.com and Priceline.com. It has since expanded beyond its New York headquarters, opening offices in Los Angeles, San Francisco, and this year London, and into the business-to-business space, adding clients such as Allbusiness.com and Paytrust. The agency continues to specialize in building new businesses on and helping established brands migrate to the web, and is one of a handful of firms that can back-up its boasts about new economy expertise with a real track record of results.
With smart Internet clients looking for more than just product publicity, that track record has helped Connors position itself as a true business partner, involved with many of its entrepreneurial clients in strategy and business planning roles as well as in opinion leader and media outreach. Like others in the space, Connors has been increasingly selective about the clients it takes on, looking for potential “category killers” with a compelling business model, great management, and a strong point of difference. For these clients, the agency consistently delivers great positioning programs.
Connors is on track for 50 percent growth this year, with revenues of around $10 million, and has added new clients such Asera, E-Universe and Hotsocket to an impressive roster. The firm has also added depth to its management team with the hiring of Scott Allison as general manager and senior VP of its California operations, Scott Pansky as VP in Los Angeles, and Simon Hill as managing director of the new London office. The agency’s culture—driven by its worker-shareholder ownership structure—gives employees more of a voice than they have at other agencies, and offers a solid professional development program.